SCN overview Inside Track Sydney March 2012

SCN overview Inside Track Sydney March 2012






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  • And What an Amazing Week we have planned! Already, starting 2 days ago on Sunday, more than 200 people took part in the “InnoJam” innovation weekend. They had the chance to work with SAP’s latest technologies – and with other innovators – to bring gamification to the enterprise… Yesterday, on Monday, hundreds participated in ASUG pre-conference sessions on a range of topics Last night, thousands of us heard from visionary game designer, futurist, best-selling author, and very popular speaker – Dr. Jane McGonigal – on the topics of game mechanics, game theory, and GAMIFICATION. Afterwards, many of us started playing a new game we are hosting this week called “Knowledge Quest,” … which you should learn about and join if you haven’t already. After what’s sure to be an informative, inspiring, and provocative keynote this morning, more than 1,000 hours of TechEd content flows at us rapid-fire: 260 demo-filled technical sessions and hands-on workshopsExploring in-depth topics such as mobility, cloud, sustainability, in-memory computing, and more … We see SAP extensions and innovations from 60 partner exhibitors, Connect in the community networking lounge, and interactive demo stations on the show floor …we fill every minute of the day and deep into the night – with DemoJam – our friendly competition and showcase of innovation … a Midnight Mobile Madness session, and a Women in Technology Design Thinking workshop that both go deep into the night And somewhere towards the end of the week, an energizing concert by One Republic to celebrate our customers, partners, presenters, and other experts here this week

SCN overview Inside Track Sydney March 2012 SCN overview Inside Track Sydney March 2012 Presentation Transcript

  • SCN OverviewSAP Inside Track – Sydney AustraliaChip Rodgers | SAP Communities & Social MediaMarch 25, 2012
  • The SAP Community NetworkWhat is it…? SAP Community Network (SCN) is the Social Network for SAP professionals (covering developers, IT professionals, business process experts, business users, business intelligence pro’s, professors and students) delivering SOCIAL SOCIAL SOCIAL SOCIAL I N N OVAT I O N COMMERCE INTELLIGENCE INSIGHT to SAP customers, partners, employees, and independent experts© 2011 SAP AG. All rights reserved. 2
  • Large, Leading and ImpactfulLeadership in Social Innovation, Social Commerce and Social Intelligence > 2.5 million members strong > 200 countries and territoriesMembers ~ 25,000 new members / month ~ 1.5 million unique visitors / month Traffic > 4 million visits @ 20 million pages / month > 200,000 have contributed (ever) > 99,000 last year w/ 2,000 top contributorsContributors ~ 6,000 bloggers / 100+ SAP Mentors … ~ 3,000 posts/day in 380+ topic spaces “SAP Community Network ~ 2 million topic threads @ 7M messages may be the most extensiveMomentum ~ 2 million monthly newsletter impressions use to date of social media by a corporation.” ~ 700+ SAP ecosystem solutions Leveraging the Talent-Driven Thousands of demos and trials delivered Organization The Aspen Institute - 2010 Impact Serving >200 countries @ all industries© 2011 SAP AG. All rights reserved. 3
  • Tremendous Growth & ExpansionSAP Community Network (SCN) Launch: Launch: 2.5M Members Launch: EcoHub App Store Code 1.5M UMV Business Exchange Launch: Objects Career >100,000 BPX Community Center Contributors / Add University year 100K Wikis Alliances 1M > 1M Newsletter Members Community Members Subscribers Jive Rebrand: Forums SCN SAP Idea Place Launch: Blogs 1M Forum SAP Posts Developer Network 2003 2005 2007 2009 2012© 2011 SAP AG. All rights reserved. 4
  • Layers of Community Engagement ModelReach from Inside Out; Pull to the Core Participate Orchestrate Host = BPX SDN UAC BAC Influencers SAP Mentors© 2011 SAP AG. All rights reserved. 5
  • Launched March 12th: Join us at:The New SCN…Simple. Advanced. Powerful.© 2011 SAP AG. All rights reserved. 6
  • Why Did We Upgrade?We Listened and Are Delivering… SIMPLE Unified Information Architecture and Navigation Modern Unified Tools to ADVANCED Publish More Easily Influence, Elevate and Accelerate POWERFUL the Broader Market, Professional & Personal Impact “…facilitate community conversations, make it easier to find information, easier to communicate ideas, and easier to interact.”© 2011 SAP AG. All rights reserved. 7
  • Extensive Input and Feedback from the Community Twice-yearly community surveys with rich commentary Over 140 submitted ideas contributed to Idea Place with 1,178 votes and 215 comments SAP TechEd 2011 Activities  User Experience Testing with Volunteers  Feedback Sessions with SAP Mentors, Moderators, and Content Managers  Additional 30+ formal interviews 2-Month Beta Period with 1,000+ Invited (~ 200 Active participants) Two rounds of User Experience testing during beta period© 2011 SAP AG. All rights reserved. 8
  • SIMPLERUnified Information Architecture and Navigation Illustrative Today The New SAP Community Network Topic Page: ABAP SCN Space: ABAP Blog Category: Biz Blog: ABAP Blog Category: Server Pages Blog Category: ABAP Appl Server Forum: ABAP Forum: ABAP Programming Forum: BizForum: NW Appl Server Pages Article: ABAP Server Forum: ABAP Objects eLearning: ABAP Article: ABAP Two Projects Wiki Space: • Taxo Alignment ABAP Wiki Space: ABAP • Migration to Jive© 2011 SAP AG. All rights reserved. 9
  • FASTERModern Tools to Contribute More Easily Easy to  Create a blog post  Format as needed  Include hyperlinks  Embed images  Embed videos  Format tables  Attach files  Tag content for findability© 2011 SAP AG. All rights reserved. 10
  • PERSONALIZEDSee What Matters Most to You Personalized For You  Personalized activity stream  Follow topics  Follow experts  “Like” good content  Rate content  See top rated content  Alerts on topics, threads© 2011 SAP AG. All rights reserved. 11
  • Build a Network That MattersRicher Profiles Enable Meaningful Connections© 2011 SAP AG. All rights reserved. 12
  • SAP Community Network Reputation SystemIncentives to Encourage Quality Contributions Contribution Points Active Contributor badges (bronze, silver, gold, platinum) Topic Leaders: contributors recognized by topic Active Contributors (250+ points) Achievement Certificates Top Contributing Companies Featured Additional Recognition Best content featured on home pages, newsletters… Recognition at major events – TechEd, etc. Numbers: 115,000 contributors in 2010 2,000+ Active Contributors in 2010 129 Topic Leaders 100 SAP Mentors© 2011 SAP AG. All rights reserved. 13
  • Outside-In InnovationProduct Feature / Function Crowdsourcing via Idea Place Key Facts  Collaboration platform for community voting and discussion of ideas  User can post ideas within categories, propose improvements for existing products, discuss and rate proposals© 2011 SAP AG. All rights reserved. 14
  • SAP MentorsExtraordinary Expert Influencers are the Core of SCN ~100 globally Top 1/100th of 1% Customers, blogger / analysts, partners, and a few SAP employees Experts – in all things SAP Influencers – of policies, practices, product direction Champions – to the community Advocates – of community to SAP© 2011 SAP AG. All rights reserved. 15
  • SAP TechEd22,000 Attending in Four Programs Worldwide SAP’s premier technical education conference Community Events – Drives deeper and more meaningful engagement, networking Madrid: Las Vegas: 6,500 4,100 Bangalore: Beijing: 10,000 2,000© 2011 SAP AG. All rights reserved. 16
  • SAP TechEd 2011 Las Vegas6,500 Attending with Energy, Engagement, Collaboration© 2011 SAP AG. All rights reserved. 17
  • Communities are People …Passionate SAP Experts with Access and Influence© 2011 SAP AG. All rights reserved. 18
  • Thank You &
  • The SAP Community NetworkA Rich, Global Network of Communities and Assets SAP Community SAP Developer Network Business Process Network Expert community Business University Analytics Alliances Customers community community SAP EcoHub Mobile Live Events © 2011 SAP AG. All rights reserved. 20
  • Community Engagement EngineParticipants & Stakeholders – SCN as OrchestratorInternal Participants Solution Management Orchestrated by SCN Product Development SAP Services  Consulting Support  AGS Marketing  Solution Marketing Features Global Comms  PR, AR, Internal, Pubs Wikis Forums External Members Listen Set Speed Consume, Learn, Share SAP IT  Customers SAP Education Prioritize  Developers Align Establish Direction Create Content SAP Field  Analysts RIG / CSA Innovate Govern Coordinate  Consultants … Establish Policy Orchestrate  LOB pro’s Share Best Practices Publish  Students / Profs Take ResponsibilityExecute  PartnersExternal Participants Facilitate Remove Barriers  Service Developers Thought Leadership Operate  Software Advocate  Tech Business Analysts Feedback  Channel / VAR Report Writers  Other Independent Consultants  Influencers Service Partners  Prospects Software Partners Community Technology Partners Articles Mentors / Contributors eLearning Bloggers Analysts Blogs Downloads Social Media Experts Media / Press Conference Organizers © 2011 SAP AG. All rights reserved. IT Platform / Infrastructure 21
  • Daily Transactional Innovation via SolutionsImmediate Answers & In-depth Insights from the Global Network + Ecosystem  Extraordinary diversity of members • Worldwide membership of Tens of thousands of customers, partners, employees & whitepapers and articles others • Business, process, and technical users with substantial SAP expertise • Variety of roles in 20+ industries 3,000 posts / day x 365 in 350+ forum topic categories  Find solutions to their own challenges and provide solutions to others  Constant inbound flow of market insight to SAP product managers  Collaborative support for every phase ~15 blogs / day from 6,000 of work from business process design bloggers through platform implementation and ongoing optimization© 2011 SAP AG. All rights reserved. 22
  • SAP Community Network: What Members SaySCN Testimonial Videos“…allowed us to save time and resources in the process and allow us to get to deliverable solution much faster than we would haveotherwise.” –David Hull, The Walt Disney Company“I use SCN more and more as the days go by…it extends the number of folks you have available on various areas. You can askquestions no matter how basic. –Ralph Wood, Lockheed Martin“I don’t know of any other software company that has such a great community online that supports people like this.” –Tom Matys, FMCCorp“I have to have a community to support me. You can’t open a ticket to say, “how do I do this” “how do I do that”, so that’s where thecommunity comes in.” -Greg Myers, EV Technologies“Im the only programmer in my company so I pretty much live on (SAP Community Network) for answers.” –Vyerah Yenda, MultiQuipInc.SAP Community Blogs“SCN is cool because it makes a difference…because we can reach out and connect with the brightest and best people in the SAPecosystem, because it gives people like us a centralized place to put forward our ideas and opinions… and to engage with our peers.”–Graham Robinson, Yelco Systems Consulting“I love being active on SCN, it is definitely one of best if not the best community in the enterprise software realm.” –Tom Cenens,Consultant, CTAC Powerhouse“It a great place to contribute and gain knowledge. It has been recognized by IT industry experts as the best online technicalcommunity. Best place to get unofficial answers to your big and small, smart and stupid questions.” –Hussain Sehoreala, IBM© 2011 SAP AG. All rights reserved. 23
  • SAP Community Network: What Analysts Say SAP is far and away the community superstar… (they) make it easy for users to find the best content for their unique interests..offer a good mix of expert- and user-generated content...” – Comblu, State of Online Branded Communities, Nov 2011 “Community members who participate in the SCN are learning about each others implementations of SAP technologies. The time needed to evaluate technology solutions then dramatically decreases.” - Michael Brito, Author, Smart Business, Social Business “SAP has quietly built a B2B social media juggernaut that puts most … groups (whether B2B or B2C) to shame on just about any measure.” – Drew Neisser, CEO & Founder of Renegade, Fast Company “(SCN has) intangible benefits like easier networking, industry recognition and professional development (that help) drive community engagement.” Paul Gillin & Eric Schwartzman, Authors of Social Marketing to the Business Customer "In the software industry you cant really have a discussion about communities without referencing the SAP Community Network. -Sameer Patel, Partner at Sovos Group, Blogger© 2011 SAP AG. All rights reserved. 24
  • SAP Communities & Social Media(C&SM) Major Functions and Management Team SAP Communities & Social Media Mark Yolton Palo Alto OPERATIONS BUSINESS & SOLUTION MARKETING STRATEGIC COMMUNITY ENGAGEMENT Chip Rodgers MANAGEMENT ENABLEMENT SERVICES MARKETING Newtown Square Matt Johnson IV Ted Sapountzis Brian Ellefritz Gail Moody-Byrd Newtown Square Palo Alto Palo Alto Palo Alto  Business Operations  Content Operations  SAP Brand Channels  Community  Platform Solution Management  Marketing Programs to:  Project & Program Mgmt  Pilot design and execution  Training/Champions Collaboration  Build Community  Light-touch consulting Program  Contributor Reputation  Reporting & Dashboard  Increase Engagement  Innovation platform  Practice development  Tools/Platforms Programs  Drive Revenue ( IdeaPlace)  Reporting & Metrics  Community Events  Awareness & Traffic  BPX & Business Analytics Standards SAP TechEd  Social Media  New Community Expansion  Policy & Governance SAP Tech Tour  Demand Generation  SAPPHIRE NOW Mark Finnern Mentor Program Additional Supporting Functions (Dotted Line) Palo Alto HR Biz Partner IT Platform IT BIO Finance Ran Cliff Andreas Starke Joachim Fischer Seema Iyer WDF NY NY Maria Farrales IT Platform IT GAM Finance Global Comms. Matthias Boehmert Josh Lepin David Martinez Executive Assistant WDF WDF NSQ Palo Alto© SAP 2012 Page 25