Extracting & Extending Value via SCN & Social Media
 

Extracting & Extending Value via SCN & Social Media

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Extracting & Extending Value via SCN & Social Media Extracting & Extending Value via SCN & Social Media Presentation Transcript

  • Extracting & Extending Value via SCN & Social MediaMark Yolton | SVP - SAP Communities & Social Media | @markyoltonMastering SAP Technologies | Sydney, Australia | March 2012
  • © 2012 SAP AG. All rights reserved. 2
  • © 2012 SAP AG. All rights reserved. 3
  • How can I continue, expand, and extend the knowledge, insights, and connections I’ve gained here at “Mastering…” ?© 2012 SAP AG. All rights reserved. 4
  • How can I advance my own career, while I help my company succeed, and make an impact on the world around me ?© 2012 SAP AG. All rights reserved. 5
  • SAP Communities & Social Media© 2012 SAP AG. All rights reserved. 6
  • The SAP Community NetworkThe Social Network for SAP Professionals© 2012 SAP AG. All rights reserved. 7
  • 30,000 1,200,000 unique individual visitors each month new members per month 230+ Countries & territories3,000+discussion posts per day 9,200 active bloggers 375+ discussion topics 272,000 total contributors 9,300,000 total messages 345 blogs per month© 2012 SAP AG. All rights reserved. 8
  • Just Launched March 12th Join us at:The New SCN…Simple. Advanced. Powerful. scn.sap.com© 2012 SAP AG. All rights reserved. 9
  • New SCN PlatformDelivered Unified SIMPLE Information Architecture and Navigation Modern, Unified Tools ADVANCED to Publish More Easily Influence, Elevate, and Accelerate POWERFUL the Broader Market, for Greater Personal & Professional Impact “… to facilitate community conversations, make it easier to find information, easier to communicate ideas, and easier to interact.”© 2012 SAP AG. All rights reserved. 10
  • It’s Simpler. Current Structure = Topic Based Customer Master Data Relationship Management Management ABAP Development© 2012 SAP AG. All rights reserved. 11
  • It’s Advanced. Connects people, places, content that matter … Alerts you to new relevant activity Upgraded blog authoring and publishing© 2012 SAP AG. All rights reserved. 12
  • It’s Powerful. Work in a new way … more collaborative, open, fluid, and engaged Influence SAP and the SAP universe — and the way the world works Reach = Impact: ~2500 external domains link to SCN ~3.5 million times +250M internal links Google indexes >10M SCN URLs© 2012 SAP AG. All rights reserved. 13
  • SCN Reputation SystemBuild Your Reputation as an SAP Professional on SCN© 2012 SAP AG. All rights reserved. 14
  • SAP MentorsExtraordinary Expert Influencers are the Core of SCN© 2012 SAP AG. All rights reserved. 15
  • Just some of the SAP Mentors you should get to know…© 2012 SAP AG. All rights reserved. 16
  • The SAP Community benefits you on three levels Influence SAP and the global marketplace Enhance your company’s success with SAP Be more successful in your career© 2012 SAP AG. All rights reserved. 17
  • New SAP Community Network (SCN)Connect | Consume | Share http://scn.sap.com© 2012 SAP AG. All rights reserved. 18
  • SAP TechEd & SAP Forum EventsOur “Annual Family Reunion” & Extension of the SAP Community© 2012 SAP AG. All rights reserved. 19
  • TechEd 2012 – Event Dates and LocationsRegion Location Date RemarksUS Las Vegas Oct 15-19, 2012 Incorporates Sybase TechWaveEMEA Madrid Nov 12-16, 2012 Co-located (again) with SAPPHIRE Plus:India Bangalore Nov 26-30, 2012 • SAP University Day • SAP Internal TechEdChina Shanghai December 4-5, 2012 Standalone event Nov 12-16 Oct. 15-19 Dec 4-5 Oct 26-30© 2012 SAP AG. All rights reserved. 20
  • SAP TechEd OnlineRich Content Delivered as Video-on-Demand www.sapteched.com/onlineRich Event Content SAP Executive Keynotes Demo Jams + InnoJams 63 Lecture Sessions 93 Expert InterviewsBonus Video Highlight videos from each location 8 Meet the Speaker interviews 13 “Up Close” attendee profile episodesGreat Viewership = Great Value 300,000+ views in 2011© 2012 SAP AG. All rights reserved. 21
  • Join us at SAP TechEd 2012 ! http://sapteched.com© 2012 SAP AG. All rights reserved. 22
  • SAP Social Media SAP is a social business - Facebook - Twitter - LinkedIn - YouTube - Slideshare - Google+ - Flickr - Blogs - Communities http://sap.com/social© 2012 SAP AG. All rights reserved. 23
  • SAP on FacebookSAP SAP Community Network Current Fans : 122,000+ Current Fans : 30,000+© 2012 SAP AG. All rights reserved. 24
  • SAP on Twitter @SAP @SAPcommnet Followers: ~45,000 Followers: ~11,000© 2012 SAP AG. All rights reserved. 25
  • SAP on Slideshare SAP SAP Community Network© 2012 SAP AG. All rights reserved. 26
  • SAP on LinkedIn SAP SAP Community Network Current Members: ~107,000 Current Members: ~11,000© 2012 SAP AG. All rights reserved. 27
  • SAP on YouTube SAP SAP Community Network Subscribers: 1,800 Subscribers: 1,750 Video Views: 191,000 Video Views: 174,000© 2012 SAP AG. All rights reserved. 28
  • SAP on Google+ + : ~2,750 SAP in Circles: 2,500© 2012 SAP AG. All rights reserved. 29
  • SAP’s Main Social Channels /SAP /SAPCommunityNetwork 120,000 30,000 @SAP @SAPCommNet 45,000 11,000 /company/SAP /(search for our Group) 103,000 11,000 /(google it) 2,500 /SAP /SAPCommunities 176,000 174,000 /SAP /SAPCommunityNetwork 4,800 14,000© 2012 SAP AG. All rights reserved. 30
  • Gain More ValueVia the SAP Community Network … SAP TechEd … SAP on Social Media Speed – solve challenges faster, and accelerate execution through access to technologies, models, and a network of experts Impact – drive higher quality outcomes and better business results, by leveraging the community and known best practices, and build reputation as you contribute your knowledge and experiences to help others succeed Efficiencies – reduce TCO resources, time cycles, and financial investments, by re-using proven, existing experiences and solutions Insight – benefit from collective wisdom to innovate and differentiate, while gaining a broader perspective, while expanding your own knowledge and expertise© 2012 SAP AG. All rights reserved. 31
  • Join Us! … Connect | Collaborate | Innovate http://SCN.sap.com