Community Roundtable LinkedIn April 19

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  • 1. Gail Moody-Byrd, Sylvana Chang | SAP Communities & Social MediaApril 19, 2012
  • 2. Agenda Background Linked In and SAP’s Presence How SAP Community Network Uses Linked In 1. Traffic Source 2. Ad Campaign as Research 3. Source of New Influencers© 2012 SAP AG. All rights reserved. 2
  • 3. © 2012 SAP AG. All rights reserved. 3
  • 4. Role of Community Engagement Marketing1. Attract: New members2. Educate: Re: Benefits3. Motivate: P2P, Passion, Pass-along2012: Boost awareness of &engagement in the new SCN Educate Motivate• Why?• How?• What?•Supports Humanize and PullPillars; Ten IMPs© 2012 SAP AG. All rights reserved. 4
  • 5. SCN Social Media Channel Strategy: At a Glance Participate CBSMoneyWatch.com Orchestrate Forbes.com Host SAP ERP CNNMoney.com = Financials TheStreet.com CBSInteractive.com CFO.com Influencers *”Participate” sites are examples only© 2012 SAP AG. All rights reserved. 5
  • 6. SAP Brand Has Huge Presence on Linked In• There are 5,305 SAP-related LinkedIn Groups• #1: unofficial SAPCommunity with 133,827 members© 2012 SAP AG. All rights reserved. 6
  • 7. SAP Company Page© 2012 SAP AG. All rights reserved. 7
  • 8. SAP Community Network LinkedIn Group • We are #15: official SAP Community Network group with 11,660 members© 2012 SAP AG. All rights reserved. 8
  • 9. Top Traffic Referrer is Linked In© 2012 SAP AG. All rights reserved. 9
  • 10. Linked In Advertising as Research for SCN SAP Community Network LinkedIn Ads Performance SAP? Learn. Solve. Connect. Helpful SAP Career Blogs Find more SAP projects Clicks Become an SAP Expert Fast Free SAP eLearning 0 200 400 600 800© 2012 SAP AG. All rights reserved. 10
  • 11. Linked In is Source of New SCN Influencers Top Contributors Popular Conversations© 2012 SAP AG. All rights reserved. 11
  • 12. Lessons Learned• Best Source of B2B Traffic• Can Gain Customer Insight• Identification of New InfluencersContact information:@gailmoody@sylvanachang© 2012 SAP AG. All rights reserved. 12