Added value of EIM 4.0 by Ben Hofmans

SAP BusinessObjects EIM 4.0Ben Hofmans, EIM Product Management

SAP BusinessObjects EIM 4.0Continued Portfolio Consolidation and Integration Solution SAP BusinessObjects SAP BusinessObjects EIM 3.x EIM 4.0 Data Quality Management Data Services SAP BusinessObjects Data Data Services Integration Text Text Analysis Analysis Metadata Metadata SAP BusinessObjects Management Management Information Steward Data Profiling Data Insight SAP BusinessObjects Event Event Insight processing© 2011 SAP AG. All rights reserved. 3 Confidential

UNLOCK The Power of Information Data Services Text Data Processing

Analyzing Text DataSteven Paul Jobs (born February 24, 1955) is an American business magnateand inventor. He is well known for being the co-founder and chief executiveofficer of Apple. Jobs also previously served as chief executive of PixarAnimation Studios; he became a member of the board of The Walt DisneyCompany in 2006, following the acquisition of Pixar by Disney. © 2011 SAP AG. All rights reserved. 6

Analyzing Text Data: Entities and FactsSteven Paul Jobs (born February 24, 1955) is an American business magnate andinventor. He is well known for being the co-founder and chief executive officer ofApple. Jobs also previously served as chief executive of Pixar Animation Studios;he became a member of the board of The Walt Disney Company in 2006, followingthe acquisition of Pixar by Disney.Steven Paul Jobs; Jobs PersonFebruary 24, 1955; 2006 Dateco-founder; chief executive officer; chief executive; Titlemember of the boardApple; Pixar Animation Studios; Pixar; The Walt Disney Organization_CommercialCompany; DisneyAmerican business magnate; inventor; acquisition Noun_Group or ConceptJobs also previously served as chief executive of Executive Job ChangePixar…Acquisition of Pixar by Disney Merger and Acquisition© 2011 SAP AG. All rights reserved. 7

Text Data Processing on the Data Services Platform Native Text Data Processing on the Data Services platform with the Entity Extraction transform to extract : Predefined entities (like company, person, firm, city, country, …) Sentiment Analysis (e.g. Strong positive, Weak positive, Neutral, Weak Negative, Strong Negative) Custom entities (customized via dictionaries) Languages supported (for version 4.0) English German French Spanish Japanese Simplified ChineseThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind,either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement © 2011 SAP AG. All rights reserved. 8

GOVERN Information as an Asset Information Steward

SAP BusinessObjects Information Steward Product Overview Empower data stewards with a single environment to discover, assess, define, monitor, and improve the quality of their enterprise data asset Discover SAP BusinessObjects Define Information StewardDiscover & understand Define business enterprise data terms, validation (Data profiling, rules, cleansing Metadata management) rules, models Catalog data Define data assets ownership: Assign data ownership, accountability, and roles Monitor & Remediate Monitor Surface data quality Workflows to data quality score in business resolve data user applications quality issues © 2011 SAP AG. All rights reserved. 10

Visualization of Data QualityHigh-level balanced data quality scorecard Drill into scorecard details Scorecard to measure DQ from a Data Steward’s perspective Key Quality Dimensions (KPI for data)Latest quality Data quality Quality trend score score metrics© 2011 SAP AG. All rights reserved. 11

DELIVER Time to Value Common Server & ServicesNative Access to SAP Business Suite Centralized Monitoring

SAP BusinessObjects 4.0Common server & services layer for both BI and EIMDQM SDK Data Services Information Steward Event Insight Data Services(C++/JAVA/.Net) (C++/JAVA) (JAVA/Flex UI)(C++/JAVA) Cleansing Process Query Monitoring Package Event DQM Events Builder Streams SDK DI DQM TDP Impact & Detect Patterns ProfilingA Lineage Deliver Alerts, DS Platform Dashboards, Reports Common server & services layer provided through BOE OR New Security/Scheduling Module SAP BusinessObjects BI 4.0 or Information Platform ServicesThis common server & services layer offers many new features to SAP BusinessObjects EIM customers: Single location to store all users, passwords, and connections to repositories Advanced user management with password policies and advanced security features Use of external authentication mechanisms like Active Directory, LDAP or SAP NetWeaver Permission management to control access to repositories and administative tasks to a granular level© 2011 SAP AG. All rights reserved. 13

SAP Integration – Extractor SupportCustomer BenefitsBW customers Can now easily apply data quality transformations when loading SAP data into BW Can now use one single tool to define all extraction, validation, and cleansing rules to load all data (SAP and non-SAP) into BWNon-BW customers Now get native access to the Business Suite without having to go through BW, including delta queue support SAP NetWeaver SAP BW Business Suite SAP Extractors All 3rd-Party Data Sources DWH, SAP BusinessObjects data marts, Data Services applications, ... © 2011 SAP AG. All rights reserved. 14

So why should you useSAP BusinessObjects EIM ? Best for Business Intelligence Best for Business Processes

Best for Business IntelligenceSAP BusinessObjects Data Services Ad Hoc Query OLAP Dashboards Analysis Data Reports ExplorationConsolidated View of Business Trusted Information Integration with BI Access and integrate disparate data Cleanse data to improve data quality Out of box integration with BI from virtually any data source for more accurate decision-making Platform for lower TCO (structured and unstructured) Understand information context (data Metadata integration with BI Build a data warehouse or data mart lineage) to make more confident platform and BW for data lineage to provide historical trending and decisions and impact analysis analysis Load SAP and non-SAP data into BW© 2011 SAP AG. All rights reserved. 16

Best for Business ProcessesSAP BusinessObjects Data Services Data Quality Management Human SAP Input ERP/CRM External Systems Master Data Management Data Migration Data Migration Data Quality Management Master Data Management Move legacy data from any Cleanse data to improve data quality Move disparate data into a application into new SAP Business for more effective business consolidated master data location Suite deployment processes Cleanse data in preparation for Ensure data quality and format Improve data quality at point of entry reconciliation to define a single meets the needs of the target or over the life of the ERP or CRM version of data entities application application (customer, product, supplier, etc.)© 2011 SAP AG. All rights reserved. 17

Thank You!Contact information:Ben HofmansSr. Product Manager SAP BusinessObjects Data ServicesBen.Hofmans@sap.com

© 2011 SAP AG. All rights reservedNo part of this publication may be reproduced or transmitted in any form or for any purpose Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystalwithout the express permission of SAP AG. The information contained herein may be Decisions, Web Intelligence, Xcelsius, and other Business Objects products and serviceschanged without prior notice. mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company.Some software products marketed by SAP AG and its distributors contain proprietarysoftware components of other software vendors. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks orMicrosoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft registered trademarks of Sybase, Inc. Sybase is an SAP company.Corporation.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, All other product and service names mentioned are the trademarks of their respectiveSystem z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, companies. Data contained in this document serves informational purposes only. Nationalz/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, product specifications may vary.PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, The information in this document is proprietary to SAP. No part of this document may beOpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, reproduced, copied, or transmitted in any form or for any purpose without the express priorRETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, written permission of SAP AG.Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered This document is a preliminary version and not subject to your license agreement or anytrademarks of IBM Corporation. other agreement with SAP. This document contains only intended strategies, developments,Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. Please note that thisAdobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or document is subject to change and may be changed by SAP at any time without notice.registered trademarks of Adobe Systems Incorporated in the United States and/or othercountries. SAP assumes no responsibility for errors or omissions in this document. SAP does notOracle is a registered trademark of Oracle Corporation. warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind,UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. either express or implied, including but not limited to the implied warranties ofCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are merchantability, fitness for a particular purpose, or non-infringement.trademarks or registered trademarks of Citrix Systems, Inc. SAP shall have no liability for damages of any kind including without limitation direct,HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World special, indirect, or consequential damages that may result from the use of these materials.Wide Web Consortium, Massachusetts Institute of Technology. This limitation shall not apply in cases of intent or gross negligence.Java is a registered trademark of Sun Microsystems, Inc. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained inJavaScript is a registered trademark of Sun Microsystems, Inc., used under license for these materials and does not endorse your use of third-party Web pages nor provide anytechnology invented and implemented by Netscape. warranty whatsoever relating to third-party Web pages.SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,StreamWork, and other SAP products and services mentioned herein as well as theirrespective logos are trademarks or registered trademarks of SAP AG in Germany and othercountries. © 2011 SAP AG. All rights reserved. 19

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