Mobilising Utilities for The Future

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The global explosion of mobile communications is transforming how utilities connect with customers, especially consumers. Utilities now recognise that the devices in customers' pockets are important allies in coping with demand peaks and outages—and in boosting customer loyalty and the bottom line. Visit sap.com/mobile-powerutilities

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Mobilising Utilities for The Future

  1. 1. Mobilising Utilities for the Future The global explosion of mobile communications is transforming how utilities connect with customers, especially consumers. Utilities now recognise that the devices in customers' pockets are important allies in coping with demand peaks and outages—and in boosting customer loyalty and the bottom line. They also improve customer engagement, But the benefits go beyond keeping the lights on. which is the next frontier. Utilities and oil & gas executives whose companies serve consumers think mobile technology will help them... Expected company roll out: 59% 31% 0-3 yrs 4-6 yrs 0 3 6 notify customers about potential or actual outages and recommend actions Expected company roll out: 50% 43% 0-3 yrs 4-6 yrs 0 3 6 Expected company roll out: 55% 32% 0-3 yrs 4-6 yrs 0 3 6 facilitate smart-grid deployment 56% Expected company roll out: 56% 35% 0-3 yrs 4-6 yrs 0 3 6 provide advice on consumption 71% 62% Expected company roll out: 71% 24% 0-3 yrs 4-6 yrs 0 3 6 provide targeted offers 67% 54% receive customer reports on potential causes and actual causes of outages Though they still struggle with security and connectivity issues. Mobile strategies help utilities overcome many operational challenges. An Economist Intelligence Unit survey of utilities executives shows that mobile technologies are improving their... Environmental safety and sustainability 71% smart-grid management, with 62% citing mobile apps as key aids  76% ability to achieve high productivity and capacity response to crises and emergencies efforts at peak-load management and demand response 90% 84% 78% 48% 46% see a need to enhance mobile data security, and see a need for better mobile connectivity. 78% © The Economist Intelligence Unit 2014. All rights reserved. www.economistinsights.com/m-energy sap.com/mobile-powerutilities

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