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Mobile Real Time Retailing_Bloomberg Businessweek
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Mobile Real Time Retailing_Bloomberg Businessweek

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Leading retailers will use big data and mobility to engage with consumers in real time. For more information, visit www.sap.com/360customer

Leading retailers will use big data and mobility to engage with consumers in real time. For more information, visit www.sap.com/360customer

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  • 1. Leading retailers will use big data and mobility to engage with consumers in real time. (percent of retailers indicating which mobile-facing capabilities they intend to implement in the next two years that will require real-time insights and execution) www 52 % SPECIAL 30 % OFF ALL ITEMS TODAY Mobile coupons, specials and promotions: 52 % $5.00 OFF Mobile loyalty identification: 40 Share with a friend via email/social networking sites: % Base: 500 North American retailers Source: “13th Annual POS Benchmarking Study,” Boston Retail Partners, 2012 For more information and to read the full report, “Real-Time Retailing in the Age of Big Data,” visit www.sap.com/360customer