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SAP Platform Partner Programs Introduction - English
 

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Agenda
Why develop on SAP Platforms
SAP Mobile Platform
SAP HANA Cloud Platform
SAP Platform Partner Programs
SAP Store
SAP Apps Challenges for Mobile and HANA Cloud

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  • We want to lead in five strategic market categories, and through execution on our growth strategy of organic innovation and strategic M&A, our addressable market has expanded from $110 billion to $230 billion. The combination of disruptive technologies like HANA with product innovations and strategic acquisitions in all categories, will allow us to meet current and future customer needs and help them stay ahead of change. This strategy helps us meet our business goals while creating value for our customers, shareholders, ecosystem and employees like never before. By continuing to execute on our internal innovations and synergies from acquisitions, we have an opportunity to significantly over-perform our 2015 goal of reaching 20+ billion EUR and take leadership in the markets we decide to compete in.
  • NOTES/TALKING POINTS:Exponential growth of mobile devicesBandwidth increaseConsumers are supercharging  11b mobile apps downloads to dateIncrease in employee mobility – and emp demand for mobile apps: 50% of IT managers say employees are driving the quest for mobile appsHigh Demand for mobile apps  90% of IT managers are in progress of implementing new mobile apps in 2012Enterprise Mobility is at an inflection point. There are 3 key trends driving the future of mobility that will make mobile devices the new desktop.The first is the expansion of Mobile Devices – today there are more than 5 billion mobile phone subscribers and 7 times more Mobile Internet Connections Than Broadband Worldwide. These devices, including smart phones and tablets, are much more affordable, powerful and usable. And, instead of IT just issuing a corporate-liable mobile device, 75% of companies now have a bring your own device to work policy allowing employees some level of access to enterprise applications and systems.Global Smartphone user base will reach 2 billion by 2015 (Source: Park Associates May 2011)In terms of data, we are finding that data is expanding every 18 months and that seems a bit conservative, there are 750 million Facebook users, 200 million Twitter users, a billion meters and 10 billion readers being run wirelessly. The amount of data is growing at a fast pace.As a result of the expansion of devices and data, decision points have expanded as well. A decision point is where the need for mobility meets the information’s ability to deliver that need at the point of contact. There is growth in corporate applications that are being accessed by smart phones and tablets as they enter the workforce to help improve productivity and operational efficiency. The opportunities moving forward are huge.An estimated 29.5 billionwill be spent on Mobile Apps in 2013 (Source: Gartner 2010)Optional points:Devices Expand - 7x More Mobile Internet Connections Than Broadband Worldwide Today14.1B phones>4 billion mobile users>1 billion mobile workers touching customers, partners and suppliersMobility & devices are top 10 priorities for 70% of CIOsMobile is the next desktopBRIC – 70%+ will go directly to mobile bypassing traditional computersData Expands- Volume of Data Doubles Every 18 Months2 750m Facebook users200m twitter 1B Meters 10B Readers 1T SensorsData Store is still relevant and extremely important for structured and unstructured data (New Economies, New Users, New Usage & New Intelligent Systems of Record)Action Points Expand - Growth in Corporate Apps Accessed from Smart Phones +43% CAGR from 2008 to 2013VDC predicts that 25 million mobile devices will support enterprise mobility apps in 2013
  • Key Trends:In-house  partner developmentCustom app  packaged appsApp store for enterprisesDemands on AppsSupport heterogeneous mobile environments / all OS’s (BYOD)First rate User Experience (UX)Support complete work areasDemands on ISVs Enterprise systems and business process expertiseCoverage of enterprise IT-needsWhat you need: Leading mobile development platform with a strong enterprise customer base
  • Here‘sSAP‘s mobile portfolioat a high level. Blue indicates 3rd party/partnercomponents. Together with our ecosystem of partners, wedeliver innovative mobile appsthatspeedandtransformyourbusiness. Weprovide a mobile platformthatallowscompaniestocreate, extendandpersonalize mobile appssecurelyandcost-effectively. Wepartner with youtomobilizeyourbusiness, providingtheknowledgeandexpertisetoensure a clearpathtosuccess.
  • NOTES/TALKING POINTS:Exponential growth of mobile devicesBandwidth increaseConsumers are supercharging  11b mobile apps downloads to dateIncrease in employee mobility – and emp demand for mobile apps: 50% of IT managers say employees are driving the quest for mobile appsHigh Demand for mobile apps  90% of IT managers are in progress of implementing new mobile apps in 2012Enterprise Mobility is at an inflection point. There are 3 key trends driving the future of mobility that will make mobile devices the new desktop.The first is the expansion of Mobile Devices – today there are more than 5 billion mobile phone subscribers and 7 times more Mobile Internet Connections Than Broadband Worldwide. These devices, including smart phones and tablets, are much more affordable, powerful and usable. And, instead of IT just issuing a corporate-liable mobile device, 75% of companies now have a bring your own device to work policy allowing employees some level of access to enterprise applications and systems.Global Smartphone user base will reach 2 billion by 2015 (Source: Park Associates May 2011)In terms of data, we are finding that data is expanding every 18 months and that seems a bit conservative, there are 750 million Facebook users, 200 million Twitter users, a billion meters and 10 billion readers being run wirelessly. The amount of data is growing at a fast pace.As a result of the expansion of devices and data, decision points have expanded as well. A decision point is where the need for mobility meets the information’s ability to deliver that need at the point of contact. There is growth in corporate applications that are being accessed by smart phones and tablets as they enter the workforce to help improve productivity and operational efficiency. The opportunities moving forward are huge.An estimated 29.5 billionwill be spent on Mobile Apps in 2013 (Source: Gartner 2010)Optional points:Devices Expand - 7x More Mobile Internet Connections Than Broadband Worldwide Today14.1B phones>4 billion mobile users>1 billion mobile workers touching customers, partners and suppliersMobility & devices are top 10 priorities for 70% of CIOsMobile is the next desktopBRIC – 70%+ will go directly to mobile bypassing traditional computersData Expands- Volume of Data Doubles Every 18 Months2 750m Facebook users200m twitter 1B Meters 10B Readers 1T SensorsData Store is still relevant and extremely important for structured and unstructured data (New Economies, New Users, New Usage & New Intelligent Systems of Record)Action Points Expand - Growth in Corporate Apps Accessed from Smart Phones +43% CAGR from 2008 to 2013VDC predicts that 25 million mobile devices will support enterprise mobility apps in 2013
  • The application platform services of NW Cloud use Open Standards Enterprise Class Application Development: Stress here the “enterprise application” aspect. This is not intended to be some “play around” platform services, but you will get the enterprise readiness you are used to be provided by SAP (e.g. lifecycle management, availability etc.)Enable applications to utilize SAP In-Memory computing – Java cloud platform servicesenabling applications on top also to leverage the benefits of SAP HANA in the futureBest-in-class integration with SAP systems: Java cloud platform services provides capabilities to easily integrate your applications with any SAP business application and also third party applications (via open standards)Low TCO / TCD (total cost of ownership / cost of development): On demand application development and deployment – SAP does the operations of the full platform stack for youNo more upgrade projects: SAP is handling the full stack below your applications and is handling patches and upgrades of the platform. You will not have multi month upgrade projects when going for the on demand platformShort time to productive usage: Java cloud platform services supports multiple popular development frameworks and languages (e.g. JEE, Spring, Ruby), offering our customers and partners the choice they need, avoiding vendor lock-in for their applications and enabling them to leverage existing skills in their organization. Also Java cloud platform services offers an (Optional) High productivity framework for fast and easy development of applications also by business people (“Project River”)Additional Points you can drive home:TRUST: Highest security standards - infrastructure resides in SAP data centers, providing the highest level of security certification …..Go-to-market route via SAP StoreOpen Standards / No Vendor Lock-In examples: Java, Servlets (2.5 / 3.0), JPA (2.0), SAML 2.0, CMIS, Tomcat based app container, JMX, Log4J, Apache CXF,OData, JQuery, ….Benefits to developers/partners include easy to build open standards-based environment using familiar/common languages with rich functionality, easy to deploy applications and make them discoverable to end users, access to large target pool of end users through extended eco-system, low cost/investment & quick time to market, tighter integration to SAP backend applications, etc. Benefits to end customers include greater access to innovation from large ecosystem of developers & partners, lower operational and infrastructure cost, better integrated solutions to complement and extend existing SAP solutions, quicker innovation cycles with centralized periodic upgrades, scalable consumption to accommodate business needs, etc…
  • Data center roadmap – Next data center (2013 H1) planned: ArizonaSAP Current (April 2012) DCsWalldorf / Rot (Germany) SAP operatedPhiladelphia (Pennsylvania, US) SAP operatedLondon (UK) CSC operatedChicago (Illinois, US) CSC operatedSAP CrossgateWeinheim/Munich (Germany) FIT / T-Systems operatedChina:Collaboration with China Telecom planned for SF-products.SuccessFactors DCs New Jersey (US) third-party operatedArizona (US) third-party operatedAmsterdam 1/2 (NL) third-party operatedSydney 1/2 (Australia) third-party operatedAmazon Cloud is used for Carbon Impact. Jurisdictions:USBrazilEuropeAsia
  • The key slide – “I will discuss several of these building blocks in more detail in the following slides”
  • Overall HeadlineWith over 4 decades of delivering business process and technology innovations, with “Innovations 2010” SAP delivers relevant innovations for your business right now.Relevant: Addresses business priorities for industries and lines of business Innovations: are business processes, technology, services across the SAP portfolioBusiness: industries, line of business, CEO, business user, CIONow: Ready for your business to adopt to deal with the rapid pace of change, and be positioned to drive growth Key Messages1. Manage a Lean Enterprise Make Focused Investments in High Impact Opportunities Today Position your company for the upturn with focused investments to conserve cash, cut costs and make process improvements for quick returns today; with a lasting impact for tomorrow.  2. Enhance Customer Intimacy Deliver a customer experience uniquely designed to each customer while increasing intimacy with customer base Customers are demanding an experience that is highly customized to their needs. Deliver a differentiated customer experience that engenders customer loyalty resulting in both smart revenue growth and bottom line efficiencies.   This differentiated customer experience occurs consistently in all interaction channels – like web, customer service centers, mobile devices. Each customer interaction is enriched with an insight-directed, engaging experience enabled by the relevant mix of targeted customer data, integrated processes, and interactive community content.3. Optimize Business Models for Growth Leverage the power of your business network to weather the storm and more effectively serve your collective customers.Businesses can no longer continue to operate in isolation. More and more businesses must learn to leverage their entire business network to adapt to the increasing speed of change, progressive talent shortages, and the demands of consumers for mass customization, and position themselves for a return to growth. The only way to continue to survive and thrive is to respond to a networked world effectively cross organizational boundaries with solutions for networked business functions across the value chain. 4. Apply Management ScienceMake sound business decisions for tomorrow based on real-time; relevant business insight today Understanding your business in its entirety, is critical to making sound decisions both today and for the future. Insight matters most for the things you need to deal with right now. In a downturn, the margin of error is narrowed and decisions have greater consequences.   5. Flexibility without Disruption Make this happen in consumable increments and without disruption to your mission critical processes As you embrace this rapidly changing environment, it is critical that you do so while maintaining the integrity of your mission critical processes. You can’t afford to have your operations disrupted because you chose an innovation that was tried and true. SAP provides the flexibility to enable you to consume the focused innovations you need, in the way in which you need to consume them, while ensuring the continuity of your business processes.  Key Focus TopicsCommon platform: enables you to consume SAP solutions in any combination you need while ensuring data consistency and interoperability and implementing your own practices on top of standard best practicesSolution Globalization: expanded language and regulatory support of key “local” country requirements embedded within solutions, enables you to meet your local reporting requirements “out of the box”Package Strategy (PSPs, BRN): pre-packaged solutions and services enable rapid implementation of key capabilities, in implementable steps as part of end to end processes enabling you to get up and running quickly for rapid return on your investmentEnhancement Package Strategy: coupled with rapid upgrade services enable you to take advantage of the most recent innovations quickly and without disruption – in most cases, in 6-12 weeksImplementation Services: targeted at your most critical solution areas ensure that when you choose SAP we work to ensure you have a stable, high quality implementation and are up and running as efficiently as possibleTrusted Partner Ecosystem: enables you to work with local resources to implement your solutions, extend your value with Solution Extensions and integrate your SAP implementation with larger IT deploymentsEnterprise Support: guarantees that your mission critical processes are insured 24/7 and that you can consume SAP’s most recent innovations as they are released for maximum value On Demand Applications: coupled with on premise processes allow you to use a mixed deployment model to ensure your mission critical, on-premise processes flow seamlessly with any on demand processes you choose to implement. SAP provides you with the flexibility to choose the consumption model that’s right for your business
  • Timelines for BB, HANA Cloud and 3 Industry Mobile apps challneges have the same deadline. Only Autodesk is a month later Sept 9 – see next draft slide

SAP Platform Partner Programs Introduction - English Presentation Transcript

  • 1. SAP Platform Partner ProgramsEverything you always wanted to know about the new SAP PlatformProgramsClemens Suter-Crazzolara, PhDHead Platform Ecosystem & eChannels Europe, Middle East and Africa
  • 2. © 2013 SAP AG. All rights reserved. 2Agenda Why develop on SAP Platforms? The SAP Mobile Platform The SAP HANA Cloud Platform SAP Platform Partner Programs SAP Store SAP Apps Challenges for Mobile and HANA Cloud
  • 3. © 2013 SAP AG. All rights reserved. 3Why develop on SAP Platforms?
  • 4. © 2013 SAP AG. All rights reserved. 4Expand Addressable MarketThrough Organic Innovation + M&AMobileDatabase &TechnologyCloudAnalyticsApplicationsBI/AnalyticsMiddlewareCore ERP +Suite2010 2015$110 B$230 BGeographic expansionSAP HANASAP Business ByDesignSAP NetWeaver GatewayVisualizationPredictiveBPCGRCSAP Business Suite on SAP HANAContinuous InnovationBW on SAP HANASAP BusinessObjectsSource: IDC, CMI, strategy reviews with consulting firms, team analysisSAP HANA Cloud
  • 5. © 2013 SAP AG. All rights reserved. 5... to drive scale, market adoption & provide customer choiceCo-InnovationDrive game-changing co-innovation andproliferation of partner applications toaccelerate market adoption ofall SAP platformsRoutes-to-MarketExpand & specialize all routes-to-market,optimize coverage and accelerate growthacross all segmentsServices CapacityScale high quality service capacity and expertskills of our partner ecosystem with specialfocus on fast growth markets and innovationsPartners playing pivotal role in all 5 markets categoriesStrategic imperatives10kPackaged Applications40%+Partner Revenue400kTrained Partner Consultants2015 goalsAn open ecosystem of partners ….
  • 6. © 2013 SAP AG. All rights reserved. 6The Mobility Imperative for BusinessesSource: International Telecommunications Union 2010, Morgan Stanley 2010• Exponential growth of mobile devices• Bandwidth increaseBusinesses must also catch up.Consumers are supercharging mobile• Increase in employee mobility• High demand for mobile apps
  • 7. © 2012 SAP AG. All rights reserved. 71.2 1.30.81.80.74.60.01.02.03.04.05.06.07.08.02010 2015In-House DevelopmentPartner DevelopmentPackaged Apps2%17%48%Total marketCAGR 23%2,7$7,7BSources: SAP analysis, based on Gartner, IDC, Forrester dataThe growth of the mobile enterprise application market isfueled by packaged apps$7.7B Global Mobile Enterprise Apps Market Standardized Fully functional & downloadable Licensed by customers viastandard license agreement Upfront and/or a recurring licensefee Standard support andmaintenance terms Implementation mainly byconfiguration NOT built specifically to the needsand environment of an individualcustomerPackaged Apps Criteria by SAP
  • 8. © 2013 SAP AG. All rights reserved. 8Broadest end-to-end mobile solutionA comprehensive and open mobile portfolioSupport for AllDevicesInstant Mobilizationand EcosystemFull Service PlatformCloud or On-PremiseBackend AgnosticLoB/Industry Apps Customer/Partner Apps Analytics AppsSAP Store and Mobile AppsCloud and ManagedMobilitySAP MobilePlatformSAPAfariaSAP MobileDocumentsSAP & Third PartyDevelopment ToolsSAP MobileServices3rd PartySystemsSAPSystems3rd PartyDBsSAPHANAEnd-to-EndSecurityRapid DeploymentServicesCustomization andServices
  • 9. © 2013 SAP AG. All rights reserved. 9The Cloud Imperative for Businesses• No server costs: Operations bycloud provider• Always on “latest feature set”Not a hype, but realityCloud• Instant runtime provisioning shorterdevelopment cycles• New channels and extended reach
  • 10. © 2013 SAP AG. All rights reserved. 10Software-as-a-Service market - a big opportunity growing fast1: Market opportunity in 2013 and Market growth 2012-2016 - Source: Gartner, Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 2Q12 Update2: 2010-2014 – Source: IDC, Goldman Sachs research estimates0510152025302012 2013 2014 2015 2016US$-BillionsMarket Size: Cloud Application Services(SaaS) $US 17B Market Opportunity1 17,4% CAGR2 4 times higher growth ofcloud applications marketcompared to on-premiseapplications market
  • 11. © 2013 SAP AG. All rights reserved. 11Standards-based developmentand run-time environmentFederated identity management via theID servicePersistency service leveragingthe speed of in-memory technologyRemotely monitored and managed via aweb-based Operations ConsoleScalable Document Service formanaging unstructured dataFoundation for additional, well-integratedapplication platform service capabilities(Integration, Portal, Mobility…)Connectivity service enabling seamlessintegration with SAP and other systemsBuilt for leveraging the SAP StoreSAP HANA Cloud platformOpen, standards-based, modular services accelerate software development in the cloudServices released for non-productive usage (beta) first before being released for productive usage. Please consult SAP for details
  • 12. © 2013 SAP AG. All rights reserved. 12Deploy with ConfidenceSAP Global Data Center Operations World-class Tier-3 and 4 data centers Customer data always stays in same national jurisdiction SAP managed data centers and selected partnersoperating according to SAP standardsBS25999CERTIFIEDISO 27001CERTIFIEDNote: SAP HANA Cloud currently operated in Germany based data center – roadmap for additional data center support available from SAP on requestData Center
  • 13. © 2013 SAP AG. All rights reserved. 13SAP Platform Partner Programs
  • 14. © 2012 SAP AG. All rights reserved. 14Straightforward & Cost-Effective Partner ProgramResources &CommunitiesAttractive Offer at anAttractive PriceBranding &SupportSAP HANA CloudApplications PartnerCenterSAP CommunityNetworkFree Sandbox trialsManagedCommunityDialogueSAP HANA Cloudapplication starterpack10 SAP ApplicationDevelopment Users, 3 VirtualMachines,1GB structured RDBMS, 1GB SAP HANA, and 10GBunstructured, storage, 10GBbandwidthSAP HANA CloudapplicationcertificationReach 230,000 SAPcustomers andmillions of businessusersProgram Fee*1.990 € p.a.ApplicationRevenue Share15%Certification Fee990€ initial/495€recurringSell Throughthe SAP StoreSAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolioStandardized Partner ContractHANA Cloud Application DevelopmentCooperation Agreement* Offset against application rev sharesA High Impact, High Value Program For Our PartnersSAP HANA Cloud Applications Partner Program
  • 15. © 2013 SAP AG. All rights reserved. 15Straightforward & Cost-Effective Partner ProgramResources &CommunitiesAttractive Offer at anAttractive PriceBranding &SupportSAP Mobile AppsPartner CenterSAP CommunityNetworkFree Sandbox trialsManagedCommunityDialogueSAP Mobileapplication starterpack10 SAP ApplicationDevelopment Users and SAPmobile platform developerusers*SAP Mobile AppcertificationCoaching ServicesReach 230,000 SAPcustomers andmillions of businessusersProgram Fee*1.990 € p.a.ApplicationRevenue Share15%Certification Fee990€ initial/495€recurringSell Throughthe SAP StoreSAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolioStandardized Partner ContractMobile Application DevelopmentCooperation Agreement* Developer licenses restricted for packaged applications only ** Offset against application revenue sharesA High Impact, High Value Program For Our PartnersSAP Mobile Apps Partner Program
  • 16. SAP Store
  • 17. © 2013 SAP AG. All rights reserved. 17SAP Store:The Destination for Business Mobile Apps and Cloud ApplicationsGo-to-Market with Your Solutions• One-stop shop for mobile business apps (on ALLdevice platforms) and Cloud Applications• Enterprise search and categorization• Embedded in SAP go-to-market channel mix• Reach millions of business users• Cutting-edge demand generation activities• Social commerce and influencer initiatives• Key events and promotions• Buy Now – online purchase of mobile apps –customer discount- and system-assessmentVisit https://store.sap.com
  • 18. © 2013 SAP AG. All rights reserved. 18Selected Example Individual Marketing Opportunities with SAPEnabling Our Partners in 2013From Tailored Marketing to Partner Led EnablementPartner Led Tools and Infrastructure*SAP Joint DemandGen CampaignsSAP Store Sales LetterCampaignsSAP Internal FieldAwareness & PromotionFeatured Partners onSAP Social MediaeLearnings or otherMarketing TrainingsSAP Virtual Agency Access &Marketing Service BureausMarketing andSocial Best PracticesWeb Content Feed* In ProgressSAP Events orRoadshowsWeb ContentFeed
  • 19. SAP Apps Challenges
  • 20. © 2013 SAP AG. All rights reserved. 20SAP Apps ChallengesYou could win up to €10,000!Submit yourapp ideasYou Could Win Big: Up to €10,000!*www.sapmobileappspartnercenter.com/appchallenge or www.saphanacloudappspartnercenter.comRetailIndustryWholesale DistributionIndustryTransport &Logistics IndustryBlackBerry & SAPMobile AppsChallengeAutodesk & SAPMobile AppsChallengeAdditional Marketing Benefits include:One winner and two finalists per challengeSpecial promotions for finalists and winner on the SAP StorePress release template promoting designation as a winner/finalistWinner recognition and award at a key SAP or industry event21Get enabled3Publish your app onthe SAP Store* Terms and Conditions and award may differ per app challengeSAP HANA CloudApplicationsChallenge
  • 21. © 2013 SAP AG. All rights reserved. 21Timeline for SAP Mobile Apps Challenges & SAP HANA Cloud ApplicationsChallengeEnter today to win exposure to customers and market influencersDecide to be part of the game and submit your app proposalCommit to get enabled and develop market-ready apps by August 15, 2013Send your developers for trainingLearn how to develop packaged apps based on the SAP Mobile Platform or SAP HANA Cloud PlatformBuild your market-ready, certified app and publish on SAP StoreBenefit from coaching by SAP-experts throughout the process. Finalize and publish your apps on theSAP StoreSubmit your apps for one of the Apps Challenges – and win big!Enter the Apps Challenge, win an award, and get promoted at a key SAP or industry event in the fall of 2013For more details, please refer to www.sapmobileappspartnercenter.com/appchallenge or www.saphanacloudappspartnercenter.com* Timelines may differ per challenge – see Terms and Conditions. September 9 for Autodesk ChallengeAUGUST 15*MAY -AUGUSTMAYTODAY
  • 22. © 2013 SAP AG. All rights reserved. 22Your SAP Mobile Apps Partner Program Regional ContactsManagement ContactThorsten LeiduckStrategic SIsEduard KaussnerAmericas NarayanSundareswara Brian McPhail Aharon Weiner Scott HarrisonEMEA Clemens Suter-Crazzolara Roger Rühm Rüdiger Stern Ines Botschek APJ Raghunath Thali Seiji Watanabe
  • 23. © 2013 SAP AG. All rights reserved. 23Act Now!Visit the our Partner Centers andGet Started Today!Join the App Challenges!www.sapmobileappspartnercenter.comwww.saphanacloudappspartnercenter.comGrow your software business withSAP...and take advantage of a $7.7B mobile and $17Bcloud application services market opportunitywhile reaching more than 230K SAP customers
  • 24. Thank You!Contact Information:Clemens Suter-CrazzolaraHead Platform Ecosystem & eChannels Europe, Middle East and AfricaClemens.suter-crazzolara@sap.com+49 62277 43181Twitter: @clesucr
  • 25. © 2013 SAP AG. All rights reserved. 25© 2013 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose withoutthe express permission of SAP AG. The information contained herein may be changed without priornotice.Some software products marketed by SAP AG and its distributors contain proprietary softwarecomponents of other software vendors.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registeredtrademarks of Microsoft Corporation.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, Systemz, System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, PowerSystems, POWER7, POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter,System Storage, Storwize,XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, IntelligentMiner, WebSphere, Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks ofIBM Corporation.Linux is the registered trademark of Linus Torvalds in the United States and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks ofAdobe Systems Incorporated in the United States and other countries.Oracle and Java are registered trademarks of Oracle and its affiliates.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin aretrademarks or registered trademarks of Citrix Systems Inc.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide WebConsortium, Massachusetts Institute of Technology.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri,and Xcode are trademarks or registered trademarks of Apple Inc.IOS is a registered trademark of Cisco Systems Inc.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerryTorch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World aretrademarks or registered trademarks of Research in Motion Limited.Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google MobileAds, Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, GoogleVoice,Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of GoogleInc.INTERMEC is a registered trademark of Intermec Technologies Corporation.Wi-Fi is a registered trademark of Wi-Fi Alliance.Bluetooth is a registered trademark of Bluetooth SIG Inc.Motorola is a registered trademark of Motorola Trademark Holdings LLC.Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjectsExplorer, StreamWork,SAP HANA, and other SAP products and services mentioned herein as well as their respective logosare trademarks or registered trademarks of SAP AG in Germany and other countries.Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, CrystalDecisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentionedherein as well as their respective logos are trademarks or registered trademarks of Business ObjectsSoftware Ltd. Business Objects is an SAP company.Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase productsand services mentioned herein as well as their respective logos are trademarks or registeredtrademarks of Sybase Inc. Sybase is an SAP company.Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks ofCrossgate AGin Germany and other countries. Crossgate is an SAP company.All other product and service names mentioned are the trademarks of their respective companies.Data contained in this document serves informational purposes only. National product specificationsmay vary.The information in this document is proprietary to SAP. No part of this document may bereproduced, copied,or transmitted in any form or for any purpose without the express prior written permission of SAP AG.
  • 26. © 2013 SAP AG. All rights reserved. 26© 2013 SAP AG. Alle Rechte vorbehalten.Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zuwelchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftlicheGenehmigung durch SAP AG nicht gestattet.In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigunggeändert werden.Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte könnenSoftwarekomponenten auch anderer Softwarehersteller enthalten.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight und Visual Studio sindeingetragene Marken der Microsoft Corporation.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x,System z, System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, PowerArchitecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA,pureScale, PowerPC, BladeCenter, System Storage, Storwize, XIV, GPFS, HACMP,RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli,Informix und Smarter Planet sind Marken oder eingetragene Marken der IBM Corporation.Linux ist eine eingetragene Marke von Linus Torvalds in den USA und anderen Ländern.Adobe, das Adobe-Logo, Acrobat, PostScript und Reader sind Marken oder eingetrageneMarken vonAdobe Systems Incorporated in den USA und/oder anderen Ländern.Oracle und Java sind eingetragene Marken von Oracle und/oder ihrerTochtergesellschaften.UNIX, X/Open, OSF/1 und Motif sind eingetragene Marken der Open Group.Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame und MultiWinsind Marken oder eingetragene Marken von Citrix Systems, Inc.HTML, XML, XHTML und W3C sind Marken oder eingetragene Marken des W3C®, WorldWide Web Consortium, Massachusetts Institute of Technology.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C,Retina, Safari, Siriund Xcode sind Marken oder eingetragene Marken der Apple Inc.IOS ist eine eingetragene Marke von Cisco Systems Inc.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerryTorch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook und BlackBerry AppWorld sind Marken oder eingetragene Marken von Research in Motion Limited.Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps,Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync,Google Updater, Google Voice,Google Mail, Gmail, YouTube, Dalvik und Android sind Marken oder eingetragene Markenvon Google Inc.INTERMEC ist eine eingetragene Marke der Intermec Technologies Corporation.Wi-Fi ist eine eingetragene Marke der Wi-Fi Alliance.Bluetooth ist eine eingetragene Marke von Bluetooth SIG Inc.Motorola ist eine eingetragene Marke von Motorola Trademark Holdings, LLC.Computop ist eine eingetragene Marke der Computop Wirtschaftsinformatik GmbH.SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,StreamWork,SAP HANA und weitere im Text erwähnte SAP-Produkte und -Dienst-leistungen sowie dieentsprechenden Logos sind Marken oder eingetragene Marken der SAP AG inDeutschland und anderen Ländern.Business Objects und das Business-Objects-Logo, BusinessObjects, Crystal Reports,Crystal Decisions,Web Intelligence, Xcelsius und andere im Text erwähnte Business-Objects-Produkte und-Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetrageneMarken der Business Objects Software Ltd. Business Objects ist ein Unternehmen derSAP AG.Sybase und Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere und weitere im Texterwähnte Sybase-Produkte und -Dienstleistungen sowie die entsprechenden Logos sindMarken oder eingetragene Marken der Sybase Inc. Sybase ist ein Unternehmen der SAPAG.Crossgate, m@gic EDDY, B2B 360°, B2B 360° Services sind eingetragene Marken derCrossgate AG in Deutschland und anderen Ländern. Crossgate ist ein Unternehmen derSAP AG.Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligenFirmen. Die Angaben im Text sind unverbindlich und dienen lediglich zuInformationszwecken. Produkte können länderspezifische Unterschiede aufweisen.Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe undVervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und inwelcher Form auch immer, nur mit ausdrücklicher schriftlicher Genehmigung durch SAPAG gestattet.