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Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
Geovation   Ugly Grub V2
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Geovation Ugly Grub V2


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  • 1.  
  • 2. Ugly Grub Local Markets A local “veggie swap” site, as a social network for allotmenteers, enabling participants to swap their locally produced “gluts”; and a website that enables smaller/home/allotment producers to trade with each other and larger farm shop outlets are two approaches to supporting local production and local markets, with benefits to growers, farmers, consumers and the environment.
  • 3. Idea
    • A website
      • which allows you to network with the farmers in your area and offer them your produce for them to sell/exchange at auction/in a farm shop on your behalf. The website would allow individual and private growers of both backyard growers, allotment growers to find a local grower/farmer in there area who is willing to work with them.
    • A map
      • would show the types of produce farmers are willing to take, e.g. flowers, vegetables, fruits, arable, meat, eggs etc
      • distance from your nearest grower, the price at which certain farmers are willing to take produce from you and the distance and if they collect or you have to deliver
      • show the location of the growers, show the location of the sellers and also have a professional networking area which would allow people to connect to one another .
  • 4. Problem
    • What ’s the problem you’re trying to solve?
      • off-loading their excess produce. They are growing their food for a whole range of reasons. Possibly saving money on the weekly shop?
    • Who are you trying to solve it for?
      • a) home growers or small holdings who ‘need’ to access a market to off-load surplus produce
      • b) “farmers”
      • Who is it that is actually looking to sell? Are they allotment owners with a ‘glut’ of cabbages, or are they small holders with something a bit more substantial than that? The volume issue is important – and one that allotment will ever be able to address.
  • 5. Problem
    • Why does it matter?
      • Wastage
      • Food miles
      • Britain needs to be self sufficient
      • Excess food should be used by those that need it
  • 6. Solution
    • What is the best alternative to your solution if you did nothing?
      • Giving the food away to friends and family in your area
    • What value will your solution deliver for the customer?
      • Please view benefits slide
    • How will you know that your solution actually works?
      • Membership on website
      • Organisations involved
      • Hits on website
      • Less wastage
      • Networking
      • Success stories
  • 7. Benefits
    • Benefits to Farmer Interaction within local community and local growers -No competition with smaller growers -More produce to sell in at auction or farm shop -Possibility of mark up on some produce -Increase variety of produce available to sell at auction or farm shop -After relationship developed can influence what is grown depending on demand -Can become a broker of produce to people who don't know how to work at auction
    • Benefits to Grower -Saves time selling produce -No need to know the right people to sell produce -Knows there produce is going to local community -Knowledge and resource sharing
  • 8. Benefits
    • Benefits to consumer -Produce from local area instead of overseas -Produce less likely to be filled with pesticides and herbicides -More likely to know the person who grows the produce
    • Benefits to Environment -Reduced carbon usage -Rotation of produce will occur on land -Increase in amount of produce being grown - produce grown dependant on demand so less waste
  • 9. Execution
    • Ideas to help Execute
      • Identify effective zones for a ‘small-holding’ community to operate within.
        • Urban Area
        • Rural Area
        • Identify a potential outlet in the zone. Does a farm shop/market already exist? How could they be encouraged to assist?
  • 10. Execution
    • What might prevent your idea from being implemented?
      • Lack of communication and involvement with stakeholders
      • Lack of involvement with those who have built bidding and exchange sites before like Ebay
      • Lack of funding
      • Lack of sponsorship
      • Lack of people with Can Do attitude to get the job done and setup
  • 11. Execution
    • What would you measure to demonstrate the successful implementation of your idea?
      • Amount of users
      • Amount of produce exchanged or bought
      • Hits on website
      • Success and feedback from trial areas
  • 12. Issues
    • Very clearly defined ‘sector’ or target market (both in terms of supply side and demand side). The farming community is not uniform and will not uniformly respond to the same drivers.
    • Thus we are suffering from a lack of economic scale
    • Due to the perishable nature, and low-unit cost
    • In the same way as the shop has larger overheads than you might imagine, the logistics of actually getting out to sell this stuff at markets is a massive undertaking.
    • it ’s very hard to define and access (farmers markets are very ‘seasonal’ – not reliable outlet for the range or produce that you’d need to consider)
    • Is this a sufficiently large issue that people will do anything about it?
  • 13. Our Challenge 20% Food Rejected by supermarkets £4b Farming Industry 4m UK suffer food poverty 8.3 Tonnes Food Wasted £1 Billion Wasted Food
  • 14. The idea
  • 15. Our Benefits Relationships
  • 16. Potential Partnerships
  • 17. Self Funding FREE Services and Volunteers £17k Year 1 £15k Year 2 onwards National Costs
    • Where might the most significant costs lie?
      • Development of the Software
      • Setting up of the trial areas
      • Project Management whilst in implementation
  • 18. 1 Year 3 Years 5 Years Feed the World……ok the UK first
  • 19. 1 Year 3 Years 5 Years Decline in Farming Ugly Grub will turn this around!
  • 20.
    • Thank you
    • GeoVation and Ordnance Survey Team for giving the opportunity for this ideas to be developed
    • Mandi Perkins for your patience and tolerance of weird and wonderful ideas
    • Rollo Home for your knowledge and wisdom
    • John Richardson for your sound judgment
    • Anna Kiss Gyorgy for being interested enough to rekindle the spirit