Ugly Grub Local Markets A local “veggie swap” site, as a social network for allotmenteers, enabling participants to swap their locally produced “gluts”; and a website that enables smaller/home/allotment producers to trade with each other and larger farm shop outlets are two approaches to supporting local production and local markets, with benefits to growers, farmers, consumers and the environment.
which allows you to network with the farmers in your area and offer them your produce for them to sell/exchange at auction/in a farm shop on your behalf. The website would allow individual and private growers of both backyard growers, allotment growers to find a local grower/farmer in there area who is willing to work with them.
would show the types of produce farmers are willing to take, e.g. flowers, vegetables, fruits, arable, meat, eggs etc
distance from your nearest grower, the price at which certain farmers are willing to take produce from you and the distance and if they collect or you have to deliver
show the location of the growers, show the location of the sellers and also have a professional networking area which would allow people to connect to one another .
off-loading their excess produce. They are growing their food for a whole range of reasons. Possibly saving money on the weekly shop?
Who are you trying to solve it for?
a) home growers or small holdings who ‘need’ to access a market to off-load surplus produce
Who is it that is actually looking to sell? Are they allotment owners with a ‘glut’ of cabbages, or are they small holders with something a bit more substantial than that? The volume issue is important – and one that allotment will ever be able to address.
Benefits to Farmer Interaction within local community and local growers -No competition with smaller growers -More produce to sell in at auction or farm shop -Possibility of mark up on some produce -Increase variety of produce available to sell at auction or farm shop -After relationship developed can influence what is grown depending on demand -Can become a broker of produce to people who don't know how to work at auction
Benefits to Grower -Saves time selling produce -No need to know the right people to sell produce -Knows there produce is going to local community -Knowledge and resource sharing