Scada tours corporate_presentation

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Corporate Presentation of www.scadatours.com, …

Corporate Presentation of www.scadatours.com,

SCADA Tech Solutions - Hyderabad -

Narrowcasting for Tourists, tour guides and GPS Entertainment systems.

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  • Cruise and Train GPS Entertainment | Electronic Audio Guides | Souvenir InHand Audio | GPS Self-Drive Touring | Tour Guide Systems | Passenger Seat Controls | Creative Audio Commentary in 32 Indian and Foreign languages |
  • NHD A cave research body has petitioned the Environment Minister Jairam Ramesh to halt the cement plant proposed to be set up by Lafarge in Meghalaya. It is a threat to numerous cave systems and wildlife of the area. The Jaintia Hills District where the plant is to be built is considered as a Mecca for cavers of the world; and several of them have been listed as the longest and deepest caves of the world by the National Cave Research Protection Organisation The eminent conservationist Bittu Sehgal says “To create appreciation of things natural in the sure belief that from appreciation would flow concern and from concern action”. Compared to the degree of attention to built heritage, the awareness about natural heritage is rather low. Intangible culture is the counterpart of  culture  which is  tangible  or touchable, whereas intangible culture includes  song ,  music ,  drama ,  skills , crafts, and the other parts of culture that can be recorded but cannot be touched and interacted with, without a vehicle for the culture. These cultural vehicles are called "Human Treasures" by the  UN . According to the 2003 Convention for the Safeguarding of the Intangible Cultural Heritage, the intangible cultural heritage (ICH) – or living heritage – is the mainspring of humanity's  cultural diversity  and its maintenance a guarantee for continuing creativity. It is defined as follows: Intangible Cultural Heritage means the practices, representations, expressions, knowledge, skills – as well as the instruments, objects, artefacts and cultural spaces associated therewith – that communities, groups and, in some cases, individuals recognize as part of their cultural heritage. This intangible cultural heritage, transmitted from generation to generation, is constantly recreated by communities and groups in response to their environment, their interaction with nature and their history, and provides them with a sense of identity and continuity, thus promoting respect for cultural diversity and human creativity. For the purposes of this Convention, consideration will be given solely to such intangible cultural heritage as is compatible with existing international human rights instruments, as well as with the requirements of mutual respect among communities, groups and individuals, and of sustainable development. This Convention - like the World Heritage Convention - developed a listing system (Representative list and Endangered list). The Intergovernmental Committee is currently working on criteria and procedures, and first inscriptions will be made in 2008 or 2009.
  • It was a 'historical' outing for students of six schools in the district on Sunday when they toured the historical monuments inside the Fort as part of a heritage walk organised by INTACH (Indian National Trust for Art and Cultural Heritage), Thiruvananthapuram Chapter, in association with Fox History Channel. The walk was held as part of 'My City My History' programme being conducted in more than 100 cities in India from September 1 to October 30. Around 60 students, many of them girls, accompanied by teachers joined in the walk which commenced from the historic Levy Hall. INTACH convener and former Director of Archaeology V. Manmadhan Nair and Mohanan Nair, senior conservation expert, led the walk. Students were shown the Krishna Vilasom Palace, Levy Hall, Kuzhi Maligai, Bhajanapura Palace, Kuthira Maligai, Kalari, Renga Vilasom Palace and Nithyachelavu Kottaram. A brochure prepared by INTACH explaining the architectural and historical significance of these palaces was distributed. INTACH coconvenor Shaji Krishnan introduced the 'My City My History' programme to the students. The students who participated in the walk were from St Teresa's Convent, Neyyatinkara; Army School, Pangode; St Roch's Convent, Beach; L'Ecole Chempaka; St Shantal and Sree Narayana Public School.
  • GS Chani on forts – 26 part documentary on Audio Guides: Theatre artist GS Chani from Chandigarh has produced a 26-part documentary on Forts, researched by Pushpesh Pant and directed by Gyandev Singh. It tells soul stirring tales of grandeur and valour , and little known information about the people who built and lived in these forts.
  • Sennheiser AudioConexus works directly with Sennheiser on special application projects as a preferred vendor for the Sennheiser GuidePort solution. 2. Apple. AudioConexus is an approved Apple developer for Apple iPod and iPhone applications. AudioConexus partnered in the development of the only Apple approved mass iPod charger/synchronization system currently on the market. 3. GeoQuest Tech AudioConexus formed a strategic alliance and development partnership with GeoQuest and jointly develop custom application on the iPod/iPhone and Android platforms for tourism applications    
  • Word of mouth is a great instrument in popularizing tourist destinations. Perhaps much more powerful than any other publicity strategy. The Intangible Cultural Heritage Division (ICHD) is currently documenting the songs of the Jogi singers from Haryana. It has commissioned a pictorial book on Ayurveda with the help of AYUSH. A researcher from UK is engaged in transcribing earlier recorded Naga folk stories to be published both in the original language and in English. ICHD is also planning the publication of a 16th century Kannada recipe book translated into English. Life Member CD Singh from Pune sent Songs Remembered, a compilation of Folk Songs of Punjab translated into English by his mother Shan Gurudev Singh in memory of her husband. It started with just one poem sent casually to the newsletter of IAS Association Maharastra, and encouraged by her children’s enthusiasm soon cascaded into many more translations with a few illustration by her daughter! As the author explains “I myself had realized a while back that many of these songs are being lost or altered to suit a more cinebased audience. Also, many Punjabis, both in India and overseas, while enjoying songs, did not understand them fully…….I felt there was a real need not only to conserve these songs in their original form, but also to provide translation that retained the flavour and ethos of Punjab and its culture – of an era, perhaps, now gone”. A wealth of folk songs exists in every State, sung on occasions and passed down through the generations even in villages – rarely written down. In India there are songs for every occasion, touching every kind of joy or sorrow, or flirting with human foibles or traditional wisdom. Much is in the realm of intangible heritage that requires many more Shan Gurudev Singh to keep them alive. Ms. Nerupama Y. Modwel has joined ICHD as Consultant
  • Cuyahoga Valley Scenic Railroad Installation
  • A dedicated staff including: Executive and Senior Management Creative and Production Studio New Media and Traditional Content Specialists Client Development, Account Management and Marketing Site Operations Technical Support and Maintenance
  • Denver Art Museum – EXHIBITS ON AUDIO GUIDES FREDERICTON HERITAGE TRUST - Fredericton Heritage Trust is a volunteer non-profit, charitable organization dedicated to promoting the preservation of the natural, historical, and architectural heritage of the capital region of New Brunswick
  • Innovative approach (in addition to current promotional material)

Transcript

  • 1. Sailesh Bhogaraju, Vice President and CTO SCADA Tech Solutions India, Hyderabad www.scadatours.com
  • 2. WHO WE ARE Captivating Target Audience
  • 3. Product & Services Portfolio
  • 4. WHAT WE DO
    • PROVIDE TOURIST-FRIENDLY HAND-HELD GADGETS
    Hand-Held Audio Gadgets
  • 5. BAUL Singers from Bengal
  • 6. WHAT WE DO
    • PROVIDE LOCATION-BASED TOUR ENTERTAINMENT SYSTEMS FOR VEHICLES
    GPS-TOUR ENTERTAINMENT FOR VEHICLES
  • 7.  
  • 8. WHAT WE DO
    • ELIMINATE LANGUAGE BARRIERS
    • PROVIDE CHOICE OF LANGUAGES TO ALL TOURISTS IN THE BUS – AIRLINE STYLE
    SELECT YOUR LANGUAGE – SEAT CONTROLS SIMULTANEOUS MULTI-LINGUAL TOUR AUDIO
  • 9. Cuyahoga Valley Scenic Railway (Peninsula, Ohio)
  • 10. New Zealand Rail & Coach
  • 11. LOCATION-BASED SERVICES (Upcoming)
  • 12. Technology and Industry Partners
  • 13. IN-HAND GUIDES
    • Take Away (To Go) gadgets for narrowcasting
    INTRODUCING Audio Souvenirs
  • 14. Our Projects World-wide Walking Tours – Audio – NY & LA
  • 15. Our Projects World-wide Plantation Tours, Hawaii
  • 16. Our Projects World-wide
  • 17. Our Projects World-wide Submarine Audio Tours, Hawaii
  • 18. Our Projects World-wide Installing Train GPS Entertainment system, Canada
  • 19. Our Projects World-wide Bus and Coach Audio Tours, San Diego
  • 20. Our Projects World-wide Property Tours - Audio
  • 21. Our Projects world-wide Factory Tours, Tata Steel, Jamshedpur
  • 22. Our Projects world-wide GPS Tour Entertainment, Hop-On Hop–Off Delhi
  • 23. Distributor and VAR for AudioConexus, Inc We are India-exclusive partners of AudioConexus Inc. the media and entertainment company located in Canada with its Sales and Support Offices in United States, Portugal, Switzerland, Australia, Dubai & India.
    • Inventor of the wireless GPS audio tour concept; founded in 2006
    • Headquartered in Toronto
    • Leading source of audio education and entertainment for factories and tour buses, boats, trains and trolleys
    • Location-based services
  • 24. The AudioConexus Group
    • Gl obal leader in GPS audio and multimedia interpretation and technology
    • Six Sales Support offices worldwide with 100+ active clients and growing
    • Largest menu of GPS and interpretive content and technology solutions offered by any company in the industry
    • Relationships with technology and industry partners:
  • 25. AudioConexus Clients Clients around the world, including
  • 26. Working with us
    • Staff
    • Creative Director oversees all content production
    • Operations staff provides installation, training, and service of equipment
    • Collaborative Creative Process
    • Creative Kickoff
    • Review Creative Outline, First, Second and Final Drafts
    • English Content Testing On-site
    • Final Audio Review
  • 27. Creative Options
    • Niche market tours (i.e. Architecture, Celebrities and Shopping, etc.)
    • Monetizing Points of Interest through discreet advertising
    • Audio Souvenirs to tourists
    • GPS Self-drive (Any language)
    • Audio Guide rentals
    • Shareholder communication tools
  • 28. Subtly enhancing Brand INTACH
    • With every project awarded, SCADA will provide souvenirs for enhancing Brand INTACH
    Souvenirs of Art in Expert Voices
  • 29. Highlight a Tour Discreetly with In-hand Guides Art Restoration Delhi – Heritage Walks
  • 30. INTACH Vanishing monuments of India - in Expert Voices
  • 31. Famous Tak-Phu s and Gompas of Sikkim In-hand Audio Guide Ear phones Map and list of monasteries
  • 32. Tour Guide Transmitter With noise-cancelling microphone Visitor Receivers With stereo headphones Focused Walking Tours
  • 33. Audio Clips
    • Focus Points:
    • Drawing attention toward the point of interest
    • Relevant musical scores to match commentary
  • 34. Audio Clips
    • Focus Points:
    • Usage Instructions
    • Attention to detail
  • 35. Audio Clips
    • Focus Points:
    • In Hand Guide Introduction
    • Engaging the Audience
  • 36. Costs Product Units per set Price per unit (INR) Application End-User AUDIO GUIDE (Hand-held gadget) 01 18,500 Museums, Walks, Forts Independent Tourist Tour Guide System (Body-worn gadget) 36 4,32,000 Guided Tours Tourist, Tour Guide Tour Genie (GPS Auto entertainment) 01 84,000 Drive-by Tours in vans Tourists, Tour Operator In-hand Guide 01 1550 (Souvenirs) Take Away, Shareholder communication All Tourists Indian Language Audio Production 01 hour 1,56,000 Commentary Foreign language Audio Production 01 hour 2,75,000 Commentary
  • 37. SCADA TECH SOLUTIONS INDIA PVT. LTD. #406 HUDA Maitrivanam Ameerpet Hyderabad India-500038 Ph: 91-40-66627007 (M)0-800 845 3846/7