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Vocabulary words

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  • 1. By:shimara Abernathy
  • 2. Vocabulary words Promotion Product promotion Institutional promotion Advertising Direct marketing Sales promotions Public relations News release Publicity Promotional mix Sales promotions Consumerpromotions Coupons Premiums(all examples)
  • 3. promotion Decisions about advertising, personal selling sales promotion, and publicity used to attract potential customers.
  • 4. Product promotion A promotion method businesses use to convince consumers to select its product or service.
  • 5. Institutional promotion
  • 6. advertising A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets
  • 7. Direct marketing
  • 8. Sales promotions All marketing activities others than personal selling advertising and public relations that are used to stimulate purchasing and sales.
  • 9. Public relations
  • 10. News release An announcement that is sent by a business or organization to media outlets.
  • 11. publicity
  • 12. Promotional mix A combination of strategies and a cost effective allocation of resources.
  • 13. Sales promotion
  • 14. Consumer promotion Sales strategies that encourage customers and prospects to buy a product or service
  • 15. coupons
  • 16. preminus Low cost given to consumers at a discount or for free.

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