Email Marketing Strategy S4DS

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Tips to create an effective email strategy.
Learn more www.s4ds.com, the specialized business network.

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Email Marketing Strategy S4DS

  1. 2. HOW TO CREATE AN EFFECTIVE EMAIL STRATEGY An effective business tool
  2. 3. Objective <ul><li>In this course you will learn: </li></ul><ul><li>The basic rules and tips to create an email engagement. </li></ul><ul><li>More than 1.5 billion of people world wide use an email and are buying products and services online more than ever before-and your home business could profit from this fact. If you run a small business, an email marketing strategy is your map to success. </li></ul>
  3. 4. TIPS FOR A SUCCESSFUL EMAIL MARKETING STRATEGY
  4. 5. Tips for a successful Email marketing strategy <ul><li>1. Collect your customer's Email address: </li></ul><ul><li>Tell them you will send them coupons and promotions across this way. If you can create target lists with your customers profiles it will be better. </li></ul><ul><li>2. Only Email your customers once a month and keep it short, simple and to the point: </li></ul><ul><li>If the message is to complicated, they will deleted it. </li></ul>
  5. 6. Tips for a successful Email marketing strategy 3. Always send a holiday email: Why spend money in presents if you can reach a lot of people with an Email? And also they can forward it too. 4. When things are not working out as usual create a contest or event: Ask your customers to invite their friends and contacts. 5. Send free and useful content to your customers.
  6. 7. 6. Create an option in your web sit to subscribe your newsletter: If they register to receive news, send them a welcome message. 7. Only send information to your subscribers: Junk mail will not help you to grow your business. 8. Add a forward option in every single message you send: Your customers will pass the information specially if you had sent an promotion or coupon Tips for a successful Email marketing strategy
  7. 8. 9. Be always clear that it is your company that is sending the Emails: Your Email address has to include your company name. 10. Make sure is very easy to unsubscribe to your newsletter. If someone doesn't want to receive more information, remove him from your mailing list as soon as possible. Maybe he is overwhelmed with everyone's else Emails. 11. Use attractive subjects in your email and be always sure that your company name is in it. 12. Personalize your Emails This will help you to strengthen with your customers. Tips for a successful Email marketing strategy
  8. 9. <ul><li>13. Make sure your Email signature include your Web Site and social media pages. </li></ul><ul><li>14. Use a professional Email service . </li></ul><ul><li>Do not use the CC field or all of your email addresses will be shared with everyone who receives the email! </li></ul>Tips for a successful Email marketing strategy
  9. 10. CONCLUSIONS
  10. 11. <ul><li>Email marketing is about relationship building and teaching your customers more about your business. The more you interact and help them, the more likely they are to spread the word about your business to the people they know. It’s word-of-mouth marketing at its best. </li></ul>
  11. 12. QUIZ
  12. 13. QUIZ <ul><li>1.The best subject for an email will be: </li></ul><ul><li>a. No subject </li></ul><ul><li>b. S4ds: The new tool for successful sales persons. </li></ul><ul><li>c. S4ds. </li></ul><ul><li>2. You will send your newsletter to </li></ul><ul><li>a. Your customers. </li></ul><ul><li>b. The subscribers. </li></ul><ul><li>c. Everybody. </li></ul><ul><li>3. Your email signature has to contain: </li></ul><ul><li>a. Your web site. </li></ul><ul><li>b. Your ID </li></ul><ul><li>c. Your Zip Code </li></ul>
  13. 14. ANSWERS <ul><li>B </li></ul><ul><li>B </li></ul><ul><li>A </li></ul>

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