story & stuff
                           daniel debow




SproutUp Oct.20.2010
background
my spiel   startup v1
           startup v2
           useful stuff
Daniel Debow
                Stanford LLM, UofT JD/MBA, Western BA(psych)
                Workbrain co-founder + VP, Corp ...
David Stein
                              McGill Comp Sci
     Workbrain co-founder, EVP, Chief Strategist
               ...
STARTUP V1
the workbrain era
where it all
                      started



             workbrain

startup v1
me & workbrain
                      co-wrote the biz plan
                        hired tons of people
             sales...
sold in 2007 for $227MM
                                              97
                                        89

     ...
wanted post-workbrain
      high growth, high margin businesses




startup v2
a business screen
                    software enabled
                     peer-production
                         huge ...
a real problem
       not enough feedback at workbrain




startup v2
STARTUP V2
the founding of rypple
75%
      People hate
      performance
      reviews
      *Bersin Associates Research
Proof of concept
         c-level buyin & quick adoption




startup v2
“Game changing management idea”




startup v2
Seed financing
             $5M+
             edgestone, peter thiel, & angels
             fund product/market fit




st...
Early hires
             driven, smart, humble, fun
             general purpose
             initially, stars from workbr...
Early users
       1000’s of innovative tech & creative co’s




startup v2
Social software that
 makes feedback easy




startup v2
Series A
             $7M round lead by Bridgescale
             funds for scaling the machine




startup v2
LITTLE BITS OF
SEMI-USEFUL ADVICE
What I’ve learnt so far
Caveat
“Nobody knows nothing.”
               * William Goldman
Know yourself
    passion ! hobbies
    find teachers & mentors
    risk sucks. love risk.




useful stuff
Starting
    don’t believe your bull$#!%
    talk to lots of people
    iterate




useful stuff
Partnerships
    diff. strengths + viewpoints = great decisions
    great b/s detector
    …it’s a marriage




useful stu...
People
    #1 job – build a killer team
    A-players from the beginning
    exit gracefully, but exit




useful stuff
Money
    dig your well before you need water
    build trust: create a market for you
    understand investors’ incentive...
Culture
    is a competitive advantage
    takes time to gel
    we try: driven, smart, humble, fun




useful stuff
Metrics
    be data driven
    but, not too much
    Iterate on bigger changes




useful stuff
Product
    focus on bright spots
    be a relentless killing machine
    really know your customer




useful stuff
At work
    trust + transparency + autonomy = performance
    feedback-based learning culture
    the journey has to be fu...
resources
Useful?    rypple.com/ddebow/sproutup




We’re hiring!   rypple.com/careers



                ddebow@rypple.com
Get in t...
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SproutUp and Rypple

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SproutUp and Rypple

  1. 1. story & stuff daniel debow SproutUp Oct.20.2010
  2. 2. background my spiel startup v1 startup v2 useful stuff
  3. 3. Daniel Debow Stanford LLM, UofT JD/MBA, Western BA(psych) Workbrain co-founder + VP, Corp Dev & Marketing Rypple co-founder + co-CEO Bass player & music lover New dad background/me
  4. 4. David Stein McGill Comp Sci Workbrain co-founder, EVP, Chief Strategist Rypple co-founder + co-CEO Oenophile 2 boys background/my partner
  5. 5. STARTUP V1 the workbrain era
  6. 6. where it all started workbrain startup v1
  7. 7. me & workbrain co-wrote the biz plan hired tons of people sales ops, marketing, corp dev went public & got us sold startup v1
  8. 8. sold in 2007 for $227MM 97 89 57 34 17 0 4 2000 2002 2004 2006 revenue (US$ MM) startup v1 8
  9. 9. wanted post-workbrain high growth, high margin businesses startup v2
  10. 10. a business screen software enabled peer-production huge market change in channels startup v2
  11. 11. a real problem not enough feedback at workbrain startup v2
  12. 12. STARTUP V2 the founding of rypple
  13. 13. 75% People hate performance reviews *Bersin Associates Research
  14. 14. Proof of concept c-level buyin & quick adoption startup v2
  15. 15. “Game changing management idea” startup v2
  16. 16. Seed financing $5M+ edgestone, peter thiel, & angels fund product/market fit startup v2
  17. 17. Early hires driven, smart, humble, fun general purpose initially, stars from workbrain startup v2
  18. 18. Early users 1000’s of innovative tech & creative co’s startup v2
  19. 19. Social software that makes feedback easy startup v2
  20. 20. Series A $7M round lead by Bridgescale funds for scaling the machine startup v2
  21. 21. LITTLE BITS OF SEMI-USEFUL ADVICE What I’ve learnt so far
  22. 22. Caveat “Nobody knows nothing.” * William Goldman
  23. 23. Know yourself passion ! hobbies find teachers & mentors risk sucks. love risk. useful stuff
  24. 24. Starting don’t believe your bull$#!% talk to lots of people iterate useful stuff
  25. 25. Partnerships diff. strengths + viewpoints = great decisions great b/s detector …it’s a marriage useful stuff
  26. 26. People #1 job – build a killer team A-players from the beginning exit gracefully, but exit useful stuff
  27. 27. Money dig your well before you need water build trust: create a market for you understand investors’ incentives useful stuff
  28. 28. Culture is a competitive advantage takes time to gel we try: driven, smart, humble, fun useful stuff
  29. 29. Metrics be data driven but, not too much Iterate on bigger changes useful stuff
  30. 30. Product focus on bright spots be a relentless killing machine really know your customer useful stuff
  31. 31. At work trust + transparency + autonomy = performance feedback-based learning culture the journey has to be fun useful stuff
  32. 32. resources
  33. 33. Useful? rypple.com/ddebow/sproutup We’re hiring! rypple.com/careers ddebow@rypple.com Get in touch facebook.com/debow @ddebow
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