Social Technology in the Workplace

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Rypple's VP of Success and Engagement, Dan Portillo, explains how HR can apply the principles of Social Applications to better engage with their employees.

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Social Technology in the Workplace

  1. 1. Social @work! Dan Portillo, VP Customer Success & Engagement! May 19, 2011!
  2. 2. What is Social?!My Pitch! Types of Social apps today! Rules for Social @work! Specific Ideas!
  3. 3. VP, People!About Me! ! ! VP, OD!
  4. 4. Q: What is Social Software?A: Software that makes:Joining a community,Having a conversation, andCollaboratingWAY easier.
  5. 5. The Social Timeline!
  6. 6. Denial! stages of Social! 4! Acceptance! Confusion! Addiction!
  7. 7. How Social helped the Marketing guys!
  8. 8. The Old Spice Guy campaign!By the numbers:!The fastest-growing and most popular interactive campaign in history.!!•  More people watched the Old Spice video in the first 24 hours than those who watched Obama’s presidential victory speech.!•  Total video views reached 40 million in a week.!•  Campaign impressions: 1.4 billion.!•  Old Spice Sales Went up 107 percent in July 2010.! http://blog.thoughtpick.com/2010/10/analysis-of-the-old-spice-campaign-video.html!
  9. 9. A tour of Social!
  10. 10. 1! Social Recruiting!
  11. 11. 1! Social Recruiting!
  12. 12. 1! Social Recruiting!
  13. 13. 1! Social Recruiting!
  14. 14. 2! Social Business!
  15. 15. 2! Social Business!
  16. 16. 2! Social Business!
  17. 17. 2! Social Business!
  18. 18. 3! Social Learning!
  19. 19. How you can bring Socialinto your HR business!
  20. 20. Rules for getting !Into the (Social) Club*!*Loose Translation: !How do I put together a Social Strategy for HR?!
  21. 21. The first rule of Social Club:!Forget about the tools.!
  22. 22. The second rule of Social Club:!See the first rule.!
  23. 23. The real question inyour Social quest:!What business problemare you trying to solve?!
  24. 24. 1!Build a case!
  25. 25. 2!Find champions!
  26. 26. 3!Fill the restaurant!
  27. 27. 4! Find & remove!Obstacles to change!
  28. 28. Specific ideas forleveraging Social!in your HR team!
  29. 29. Using LinkedIn!
  30. 30. Using Twitter!
  31. 31. Using Facebook!
  32. 32. Social performance software!For the way we work today!Questions? @dan_portillo!

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