Rypple science of persuasion

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In "Mastering the Science of Persuasion," Shirzad Chamine, renowned executive coach and author of the New York Times bestseller “Positive Intelligence,” shares 5 powerful persuasion techniques that can significantly improve your daily interactions and influence at work, and earn you the respect and support of your customers and colleagues.

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  • The world of work has changed. It’s mobile, social, and in the cloud. Yet many enterprises still rely on technology built for another age – technology that takes 50-year-old forms and automates them. Instead, we should be thinking about how to take advantage of social technologies to help us become more efficient and effective at work. People want feedback on how they are doing in the moment, so they can get better at what they do. This is particularly true of the generation of 90 million Millennials who have grown up with Facebook, Twitter, Foursquare, and other social apps. They are now running some of the fastest-growing, highest performing organizations in the world – and reaching positions of prominence in many others — and they want tools that will help them foster a feedback culture. Yet many enterprises still provide what passes for employee feedback once-a-year, during that stylized Kabuki dance known as the performance review. This process has become more about compliance than anything else. And it’s far too infrequent to have any real impact on employee performance.
  • Rypple is based on the idea of using the latest social apps to help every manager become a better manager. So what constitutes a great manager? Recently, Google embarked on an internal study to answer this question. They found it came down to three key behaviors: 1) coaching people regularly 1:1 to help them achieve their goals; 2) recognizing them for doing great work; and 3) providing them with regular feedback on their performance (See: http://www.nytimes.com/2011/03/13/business/13hire.html?_r=1&adxnnl=1&pagewanted=all&adxnnlx=1329134671-WodUk4qJLsArBvyMSwY6rA Quest to Build a Better Boss) The question was how to help every manager do these things more often – and more effectively. We knew there was a thirst for this knowledge based on the millions of management books stocking the shelves of every airport bookstore.
  • Rypple science of persuasion

    1. 1. The social way to improve performance at work
    2. 2. Mastering the Science of Persuasion Featured Speaker: Shirzad Chamine Tuesday, July 24 @ 11:00 am PST (2:00 pm EST)
    3. 3. Your Featured Speakers Your Host Our Guest Nick Stein Shirzad Chamine Chairman of CTI Director of Content & Media Author of New York Times best seller Rypple “Positive Intelligence” @stein_nick @ShirzadPQ
    4. 4. The Way We Work Today is Different More Global & Social More Fluid Teams More Results-oriented More Mobile
    5. 5. People Have Different Expectations 70% 66% People want to People want feel more aligned at work. more recognition at work. Roffey Park Cornerstone OnDemand study 60% 75% People want to People hate traditional hear from their managers performance reviews. Bersin Associate Research daily.Robert Half International & Yahoo Hotjobs Survey
    6. 6. Traditional Enterprise Tools Weren’t Designed For YouThey Were Designed for HR 50+ Year Old Design 50+ Year Old Design Automate Paper Processes Automate Paper Processes Top-down & Disconnected Top-down & Disconnected Demographic Shifts Demographic Shifts Outdated Science Outdated Science Not Engaging Not Engaging
    7. 7. Enter Salesforce RyppleA Management Tool Designed For YouBottom-up & Integrated SocialModern Practices Real-timeDesign & Gamification How we work
    8. 8. Mastering the Science of Persuasion Featured Speaker: Shirzad Chamine Tuesday, July 24 @ 11:00 am PST (2:00 pm EST)
    9. 9. Your Featured Speakers Your Host Our Guest Nick Stein Shirzad Chamine Chairman of CTI Director of Content & Media Author of New York Times best seller Rypple “Positive Intelligence” @stein_nick @ShirzadPQ
    10. 10. SMMastering the Science of Persuasion
    11. 11. AgendaOverview of Positive Intelligence and PQResearch link between PQ and sales performance3 Strategies to increase PQ & dramatically boost sales3 PQ principles of sellingSuggested next stepsQ&A
    12. 12. Saboteurs Sage
    13. 13. Saboteurs Sage JudgeController Victim Stickler Avoider Etc.
    14. 14. SURVIVOR BRAIN PQ BRAINANATOMY Brainstem, Limbic System, Middle Prefrontal Cortex, Left Brain Empathy Circuitry *, Right Brain * Empathy Circuitry consists of the Mirror Neuron System, the ACC and Insula Cortex of the MPFC. 16
    15. 15. SURVIVOR BRAIN PQ BRAINANATOMY Brainstem, Limbic System, Middle Prefrontal Cortex, Left Brain Empathy Circuitry *, Right BrainFOCUS Survive ThriveVOICE Saboteurs Sage * Empathy Circuitry consists of the Mirror Neuron System, the ACC and Insula Cortex of the MPFC. 17
    16. 16. SURVIVOR BRAIN PQ BRAINANATOMY Brainstem, Limbic System, Middle Prefrontal Cortex, Left Brain Empathy Circuitry *, Right BrainFOCUS Survive ThriveVOICE Saboteurs SageEMOTIONS Anxiety, Anger, Curiosity, Compassion, Joy, Disappointment, Shame, Guilt, Creativity, Peace, Regret, Blame Calm Resolve * Empathy Circuitry consists of the Mirror Neuron System, the ACC and Insula Cortex of the MPFC. 18
    17. 17. Judge: The Master SaboteurFinds fault with Self Others Events and CircumstancesSource of most of our unhappiness, anxiety, self-doubt, anger, disappointment, guilt, and shameTriggers other Saboteurs 21
    18. 18. Judge: fault finding with self, others, or circumstances.Victim: focus on painful feelings as way of earning empathy and attention.Pleaser: pleasing, flattering, rescuing others, to gain acceptance.Avoider: procrastinate or avoid difficult tasks or conflicts, focus on the pleasant.Stickler: need for perfection, order, and organization taken too far.Restless: never at rest or content with what is, needing perpetual busyness.Controller: anxiety-based need to control situations and bend others to own will.Hyper-Achiever: dependent on achievement for self acceptance and self love.Hyper-Rational: rational processing of everything including relationships.Hyper-Vigilant: vigilance that can never rest, seeing danger in every corner.
    19. 19. What Do You Think?Question: Based on the information thus far, Ibelieve: I DO have Saboteurs that cause significant harm to my effectiveness in selling & persuading. I DON’T have Saboteurs that cause significant harm to my effectiveness in selling & persuading. I don’t know yet. 23
    20. 20. To Weaken Your SaboteurIdentify your top 2 Saboteurs and debunk their self-justifying liesNotice their typical pattern ofthought/feeling/sensation so they can’t hideWhen you catch them in action, label them and doa 10-second PQ rep PQ Rep: Bring your attention as much as possible to any of your physical senses for 10 seconds
    21. 21. 25
    22. 22. Sage PerspectiveEvery outcome or circumstance is a gift and opportunity The Stallion Story
    23. 23. Sage Power: ExploreCharacteristics Curiosity “Beginner’s mind” capacity for awe and wonder DiscoveryFocus What more could I discover? How fascinating! Tell me more.Power Game: Fascinated Anthropologist
    24. 24. Sage Power: EmpathizeCharacteristics Empathy Appreciation CompassionFocus What would it be like in the other person’s shoes? What could be appreciated or acknowledged? What needs to be healed or forgiven?Power Game: Visualize the Child
    25. 25. Sage Power: InnovateCharacteristics Imagination Bold, unbounded creativity Breaking out of assumptions, boxes, traditions, rules that hold you backFocus What is the “box” we have been stuck in? What assumptions or habits might be holding us back? What would be a whole new way?Power Game: Yes…and…
    26. 26. Sage Power: NavigateCharacteristics Clear about one’s purpose and values Imbues work and life with “meaning” Aligns path/current action with purpose and valuesFocus How would this align with my (our) values or purpose? What would have lasting meaning? At the end of life, looking back, what would still stand out as important?Power Game: Flash Forward
    27. 27. Sage Power: ActivateCharacteristics Cool-headed strategy for best action Moves into action with calm clarity and resolve Not carried away with frenzy or emotion even in the midst of the stormFocus What needs to be done? What is standing in the way of action? Act!Power Game: Preempt the Saboteurs
    28. 28. PQ Channel vs. Data Channel 33
    29. 29. 3 PQ Principles of SellingThe PQ Channel is far more important to sellingthan the Data ChannelThe buyer is more likely to say “YES” if her PQBrain is activatedYou need to shift yourself to the PQ Brain to helpthe buyer do the same 34
    30. 30. 35
    31. 31. Visit www.positiveintelligence.com: PQ score assessment Saboteur assessment Tools and resources Book excerpts Shirzad@PositiveIntelligence.com Twitter: @ShirzadPQPositive Intelligence and PQ are service marks of Shirzad Chamine. Copyright ©2012
    32. 32. Questions/Comments?
    33. 33. Reserve your spot at Dreamforce 2012! September 18-21 Moscone Center & Downtown Campus Special Rypple Pricing Promo Code: MKDRYPPLE It will be a great opportunity for you to: • Network and exchange ideas with 50,000 + peers and experts • Learn what is really means to be a social enterprise from special guests at leading companies • Engage in deep-dive learning via specialized, interactive sessions Join us at DF12 to create your Social Enterprise! www.dreamforce.com

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