HRsocial at 1-800 Flowers


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Social apps like Facebook have transformed the way we connect, share and engage in our personal lives - but what if we could use a similar approach at work? Would bringing a social, collaborative approach to performance management help people be more productive and engaged? Hear first hand from 1-800 Flowers how they leverage social technologies to engage, motivate, and align their people and help them work better, together.

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HRsocial at 1-800 Flowers

  1. 1. HRSocial @ Cristal Feliciano Human Resources Generalist 1-800 Flowers August 16, 2012
  2. 2. Why• Communication, receipt and perception of information has changed as a result of social media• Expectations of customers have changed• Interactions are more social• The HRsocial initiative goals: o Build a 18F social community o Enhance meaningful transparency o Promote real time collaboration and connection o Focus on being metric/performance driven o Engage your audience “Companies that embrace social as a way of business will be successful in the long run.” - Daniel Debow, co-founder and CEO of Rypple
  3. 3. Brainstorm Board
  4. 4. How • Linkedin• Rypple • Facebook • Branchout Performance Management Recruitment Google+ Onboarding Selection • Social Interviews Cultural Change • FreshFlix
  5. 5. Social Recruitment Using Social Media to Recruit Top Talent• Not only posting job descriptions on social media sites• Leveraging HR and Hiring Managers social networks• Social Networking Referral Program
  6. 6. Social Communication How do we engage candidates and new employees?FreshFlix• Self-running and high-impact presentations/videos hosted by social sites (Google+, YouTube, etc.)• Accessible through PC, iPad or Creating a social portal through Google+ to Smartphone communicate HR and benefits information Branded - Smile-link• Prepare for your Interview Freshflix for candidates A platform to house FreshFlix• Welcome to the 18Family External site for new hires Freshflix for new hires Internal site for employees
  7. 7. Social Information NetworkGmail:Keep and find everything; Contextuallyconnect with people ConnectDocs:Co-create and shareCalendar:Share calendars and schedulesSites:Create external & internal sites CommunicateTalk:Connect via video chat, instant messaging, clickto callGroups:Create teams through circlesVideo: Communicate engaging messages via video CollaborateGA+: Access to Google’s 30+ apps
  8. 8. Social Performance Management• Allows management to set and track Enterprise Goals Brand Goals Individual Goals• Managers can provide ongoing and consistent feedback and guidance Performance Coaching Recognition
  9. 9. Social Performance ManagementRypple = “People-Centric System” o Promotes a continual dialogue across an organization o Easy to use and engaging o Highly collaborative • Goals, key results and actions should be understood and agreed on by the team o Feedback, coaching and recognition • Should be open to everyone
  10. 10. Social Challenges to Overcome• Generational differences • Designate champions o Learning curve for those who did not o Who will promote and encourage the use grow up with social media/networking of these tools tools • Provide structured& unstructured• Resistance to cultural change training o Everyone learns differently o Anticipated reaction to any change • Create short videos with• Distrust of social media tools maincharacter(s) o Some may not feel comfortable using o Engage audience; Easy recognition of tools; May not understand the topic through character purpose of the tools • Clearly articulate social media• Privacy and Security Concerns guidelines• Recruit early adopters o Best practices for using these tools o Select those who adopt new • We all love convenience technologies to start community- o Accessible anytime from anywhere building
  11. 11. Thank YouPerformance RecruitmentManagementOnboarding Selection
  12. 12. Reserve Your Spot Dreamforce 2012! September 18-21 Moscone Center & Downtown Campus Special Rypple Pricing Promo Code: MKDRYPPLEIt will be a great opportunity for you to: • Network and exchange ideas with 50,000 + peers and experts • Learn what is really means to be a social enterprisefeaturing executives from Mozilla, Living Social,, Facebook, 1-800 Flowers and more • Engage in deep-dive learning via specialized, interactive sessions Join us at DF12 to create yourSocial Enterprise!