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Building a Post-Modern Business Culture

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HubSpot Founder and CEO Brian Halligan talks about how he has built a unique, post-modern business culture at HubSpot, inspired by a Mad Men-style thinking. …

HubSpot Founder and CEO Brian Halligan talks about how he has built a unique, post-modern business culture at HubSpot, inspired by a Mad Men-style thinking.

Mad Men has provoked many vibrant discussions among marketing thought leaders. What's changed since the 1960s? What's the same? Brian discusses how he has applied lessons from inbound marketing strategies to foster a creative and productive work environment that emphasizes transparency, experimentation and innovation.

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  • Trust and transparency go hand in hand. If you trust their employees, they will trust you back.
  • Command and control v flat.
  • Command and control v flat.
  • Assets – not inventory, machine tools, etc…links, ranks, reach.
  • Command and control v flat.

Transcript

  • 1. Building a Post-Modern Business Culture
    presented by
    CONFIDENTIAL
  • 2. September 15, 2010
    2
    Our guest
    Your host
    Brian Halligan
    Daniel Debow
    Rypple co-founder & co-CEO
    rypple.com
    CEO, HubSpot
    Author ofInbound Marketing
    hubspot.com
  • 3. MAY FINANCIAL RESULTS
    HubSpot
    Creating A Post-Modern Company
  • 4. Why HubSpot?
    4 Unusual Influencers
    Features 1. Mega Mission
    2. Trust & Transparency
    3. Network Centric Business
    4. Importance & Measurement
    5. Fun
  • 5. BBJ’s #1 Place To Work
  • 6. Growth
    $20Million Runrate
  • 7.
  • 8.
  • 9. Pushing the
    Boundaries
    of (employee) Democracy
    Democracy’s not great, but its better than the alternatives.
  • 10.
  • 11. Big Hairy Lovable Mission
  • 12. Transform How The World Does Marketing
  • 13.
  • 14. Trust & Transparency
  • 15. https://wiki.hubspotcentral.com/display/~bhalligan/Lucy%27s+Growing+Pains
  • 16. Vacation Policy = No Vacation Policy
  • 17. 3 Word Social Media Policy
  • 18. Network Centric Business
  • 19. Open Door Policy
    No Door Policy
  • 20. Seat Rotation
  • 21. Agile Scrum Everywhere
  • 22. Org Chart
    Influence Chart
  • 23. Measure What’s Important
  • 24. Employees
    Investors
    Community
    Customers
  • 25.
  • 26. We value MATCHESwith HubSpot culture:
    Inbound Marketer
    Awesomely Analytical
    Totally Transparent
    Constantly Changing
    Respectfully Humble
    EffingEffective
    Thinks Scale
    26
  • 27.
  • 28. Life’s Short – Have Fun
  • 29. HR Dept
    Funture Scrum Team
  • 30.
  • 31. “Find work you love and you’ll never work a day in your life.”
    - Confucius
    31
  • 32. September 15, 2010
    32
    Learn more:
    Rypple Townhall on Culture Building
    With Mozilla and Miovision
    September 21st, 1:30pm
    Details to follow by email
    presented by
  • 33. Answering your questions
    September 15, 2010
    33
    presented by