Social Media - facebook vs. LinkedIn

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Social Media - facebook vs. LinkedIn

  1. 1. 2 Major Social Media<br />vs.<br />Ryo Uchinomiya - Apple World, Inc.<br />
  2. 2. Recent statistic shows...<br /><ul><li>More than 500 million active users(3rd largest population)
  3. 3. 50% of our active users log on to Facebook in any given day
  4. 4. Average user has 130 friends
  5. 5. More than 80 million users (40 mi. U.S., 11 mil. Europe, 3 mil. India)
  6. 6. Representing over 150 industries
  7. 7. Nearly 60% of users have incomes of $93,000(8mil.yen).</li></li></ul><li>How to distinguish each media?<br /><ul><li>To approach individual users
  8. 8. To communicate is key
  9. 9. More “fun” stuff than business one
  10. 10. Suitable for connect with various media
  11. 11. Direct communication with business partner
  12. 12. To appeal your ability as a business person
  13. 13. To exchange thoughts and ideas with others</li></li></ul><li>Optimized for approaching individual users<br />How it works? - Weaving Together<br />Case 1<br />
  14. 14. Case 2<br />
  15. 15. Connectivity<br />
  16. 16. Connectivity<br />
  17. 17. Communication<br />
  18. 18. Integration<br />
  19. 19. Optimized for appealing to enterprise representatives<br />How it works? – Building your own page within<br />Individual page<br />Company page<br />
  20. 20. Building networks<br />Send Invitations (linked with Gmail, hotmail, etc.)<br />Send request individually<br />Join groups<br />
  21. 21. Sending Messages<br />Write on front page<br />Send email<br />Join discussions<br />
  22. 22. (a bit of) Connectivity<br />Associated with Twitter<br />
  23. 23. Major Goal of Social Media Strategy<br />Tangible Goal / Transaction<br /><ul><li>To increase Online Bookings
  24. 24. To have more agents to register
  25. 25. To increase email opt-ins</li></ul>Intangible Goal / “Branding”<br /><ul><li>To increase web traffic
  26. 26. To get more people know our company
  27. 27. To increase the value of our brand </li>

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