Social Media - facebook vs. LinkedIn
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Social Media - facebook vs. LinkedIn

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Social Media - facebook vs. LinkedIn Social Media - facebook vs. LinkedIn Presentation Transcript

  • 2 Major Social Media
    vs.
    Ryo Uchinomiya - Apple World, Inc.
  • Recent statistic shows...
    • More than 500 million active users(3rd largest population)
    • 50% of our active users log on to Facebook in any given day
    • Average user has 130 friends
    • More than 80 million users (40 mi. U.S., 11 mil. Europe, 3 mil. India)
    • Representing over 150 industries
    • Nearly 60% of users have incomes of $93,000(8mil.yen).
  • How to distinguish each media?
    • To approach individual users
    • To communicate is key
    • More “fun” stuff than business one
    • Suitable for connect with various media
    • Direct communication with business partner
    • To appeal your ability as a business person
    • To exchange thoughts and ideas with others
  • Optimized for approaching individual users
    How it works? - Weaving Together
    Case 1
  • Case 2
  • Connectivity
  • Connectivity
  • Communication
  • Integration
  • Optimized for appealing to enterprise representatives
    How it works? – Building your own page within
    Individual page
    Company page
  • Building networks
    Send Invitations (linked with Gmail, hotmail, etc.)
    Send request individually
    Join groups
  • Sending Messages
    Write on front page
    Send email
    Join discussions
  • (a bit of) Connectivity
    Associated with Twitter
  • Major Goal of Social Media Strategy
    Tangible Goal / Transaction
    • To increase Online Bookings
    • To have more agents to register
    • To increase email opt-ins
    Intangible Goal / “Branding”
    • To increase web traffic
    • To get more people know our company
    • To increase the value of our brand