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SEO 101 : What I can do...

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SEO 101 : What I can do... SEO 101 : What I can do... Presentation Transcript

  • SEO 101 : What I can do... @yulii http://about.me/yulii2012/6/9 SEO 101 : What I can do... 1
  • Agenda》 Why do you need to SEO?》 What should I do?》 How can I do SEO?2012/6/9 SEO 101 : What I can do... 2
  • About Search Engine Optimization...WHY DO YOU NEED TO SEO?2012/6/9 SEO 101 : What I can do... 3
  • Search Engine OptimizationClick on organic search results, please! Heavy Traffic2012/6/9 SEO 101 : What I can do... 4
  • Why SEO? It’s Free! :-)2012/6/9 SEO 101 : What I can do... 5
  • “But” It takes a long time. :-(2012/6/9 SEO 101 : What I can do... 6
  • Are there any short cut for SEO? I have no idea... :-(2012/6/9 SEO 101 : What I can do... 7
  • There is nearer ways.1st, create a content for user satisfaction.2nd, create a content of everyones favorite.3rd, create a popular content.Finally... Create a lot of popular contents!2012/6/9 SEO 101 : What I can do... 8
  • Make the value of your site.WHAT SHOULD I DO?2012/6/9 SEO 101 : What I can do... 9
  • What is Goal? CTR CVR IMP CTs CVs2012/6/9 SEO 101 : What I can do... 10
  • GoalMaximize the value of “good” contents.2012/6/9 SEO 101 : What I can do... 11
  • Objectives Generate well-structured site. Maximize related keywords.2012/6/9 SEO 101 : What I can do... 12
  • Action Plan Create the second layer Top Page Mine Related Keywords2012/6/9 SEO 101 : What I can do... 13
  • Design the site structure.HOW CAN I DO SEO?2012/6/9 SEO 101 : What I can do... 14
  • Points Create the 2nd layer Top Page.2012/6/9 SEO 101 : What I can do... 15
  • Master Data》 Create Hierarchical Data Structure Books Literature Manga》 Make the “Master” as much as possible!2012/6/9 SEO 101 : What I can do... 16
  • Ex. ) Amazon Category2012/6/9 SEO 101 : What I can do... 17
  • URL Pattern Top / Top The second layer Top PageList /books.html Top > BooksList /books/literature.html Top > Books > Literature /books/literature/manga.htmlList Top > Books > Literature > Manga /${id}/ To be ShortDetail Top > Books > Literature > Manga > ${title} 2012/6/9 SEO 101 : What I can do... 18
  • Ex. ) eBay Global Navi The second layer Top Pagehttp://www.ebay.com/fashion/womens-clothing2012/6/9 SEO 101 : What I can do... 19
  • Just do it! That’s all...2012/6/9 SEO 101 : What I can do... 20