SEO 101 : What I can do...                                               @yulii                        http://about.me/yul...
Agenda》 Why do you need to SEO?》 What should I do?》 How can I do SEO?2012/6/9            SEO 101 : What I can do...   2
About Search Engine Optimization...WHY DO YOU NEED TO SEO?2012/6/9                SEO 101 : What I can do...   3
Search Engine OptimizationClick on organic search results, please!                                     Heavy Traffic2012/6...
Why SEO?                 It’s Free! :-)2012/6/9          SEO 101 : What I can do...   5
“But”            It takes a long time. :-(2012/6/9           SEO 101 : What I can do...   6
Are there any short cut for SEO?                                       I have no idea... :-(2012/6/9            SEO 101 : ...
There is nearer ways.1st, create a content for user satisfaction.2nd, create a content of everyones favorite.3rd, create a...
Make the value of your site.WHAT SHOULD I DO?2012/6/9                SEO 101 : What I can do...   9
What is Goal?                CTR                                CVR      IMP                           CTs                ...
GoalMaximize the value of “good” contents.2012/6/9          SEO 101 : What I can do...   11
Objectives                Generate well-structured site.                                           Maximize related keywor...
Action Plan                 Create the second layer Top Page                             Mine Related Keywords2012/6/9    ...
Design the site structure.HOW CAN I DO SEO?2012/6/9                SEO 101 : What I can do...   14
Points       Create the 2nd layer Top Page.2012/6/9            SEO 101 : What I can do...   15
Master Data》 Create      Hierarchical Data Structure                 Books                         Literature             ...
Ex. ) Amazon Category2012/6/9           SEO 101 : What I can do...   17
URL Pattern Top         /             Top                  The second layer Top PageList         /books.html             T...
Ex. ) eBay Global Navi                                        The second layer Top Pagehttp://www.ebay.com/fashion/womens-...
Just do it!                                                That’s all...2012/6/9           SEO 101 : What I can do...     ...
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SEO 101 : What I can do...

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SEO 101 : What I can do...

  1. 1. SEO 101 : What I can do... @yulii http://about.me/yulii2012/6/9 SEO 101 : What I can do... 1
  2. 2. Agenda》 Why do you need to SEO?》 What should I do?》 How can I do SEO?2012/6/9 SEO 101 : What I can do... 2
  3. 3. About Search Engine Optimization...WHY DO YOU NEED TO SEO?2012/6/9 SEO 101 : What I can do... 3
  4. 4. Search Engine OptimizationClick on organic search results, please! Heavy Traffic2012/6/9 SEO 101 : What I can do... 4
  5. 5. Why SEO? It’s Free! :-)2012/6/9 SEO 101 : What I can do... 5
  6. 6. “But” It takes a long time. :-(2012/6/9 SEO 101 : What I can do... 6
  7. 7. Are there any short cut for SEO? I have no idea... :-(2012/6/9 SEO 101 : What I can do... 7
  8. 8. There is nearer ways.1st, create a content for user satisfaction.2nd, create a content of everyones favorite.3rd, create a popular content.Finally... Create a lot of popular contents!2012/6/9 SEO 101 : What I can do... 8
  9. 9. Make the value of your site.WHAT SHOULD I DO?2012/6/9 SEO 101 : What I can do... 9
  10. 10. What is Goal? CTR CVR IMP CTs CVs2012/6/9 SEO 101 : What I can do... 10
  11. 11. GoalMaximize the value of “good” contents.2012/6/9 SEO 101 : What I can do... 11
  12. 12. Objectives Generate well-structured site. Maximize related keywords.2012/6/9 SEO 101 : What I can do... 12
  13. 13. Action Plan Create the second layer Top Page Mine Related Keywords2012/6/9 SEO 101 : What I can do... 13
  14. 14. Design the site structure.HOW CAN I DO SEO?2012/6/9 SEO 101 : What I can do... 14
  15. 15. Points Create the 2nd layer Top Page.2012/6/9 SEO 101 : What I can do... 15
  16. 16. Master Data》 Create Hierarchical Data Structure Books Literature Manga》 Make the “Master” as much as possible!2012/6/9 SEO 101 : What I can do... 16
  17. 17. Ex. ) Amazon Category2012/6/9 SEO 101 : What I can do... 17
  18. 18. URL Pattern Top / Top The second layer Top PageList /books.html Top > BooksList /books/literature.html Top > Books > Literature /books/literature/manga.htmlList Top > Books > Literature > Manga /${id}/ To be ShortDetail Top > Books > Literature > Manga > ${title} 2012/6/9 SEO 101 : What I can do... 18
  19. 19. Ex. ) eBay Global Navi The second layer Top Pagehttp://www.ebay.com/fashion/womens-clothing2012/6/9 SEO 101 : What I can do... 19
  20. 20. Just do it! That’s all...2012/6/9 SEO 101 : What I can do... 20

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