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This webinar presented a good balance between stressing the business basis for requirements, and an approach to estimating what it will take to obtain them in a product initiative. Considering the three levels of requirements:
•Business Requirements - "Why the project is being undertaken."
•User Requirements - "What users will be able to do with the product."
•Engineering Requirements - "What engineers need to develop."
Success is going to be about getting the upstream business requirements right, and then ensuring logical flow between downstream activities.