Ryan CEO English Seminar-Day 4

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Ryan CEO English Seminar-Day 4

  1. 1. Day 4: September 19th, 2011 Topic: Elevator Pitch and Presentation
  2. 2. Seminar Curriculum <ul><li>5 Part English Seminar </li></ul><ul><ul><ul><li>Part 1: 8/22/11 </li></ul></ul></ul><ul><ul><ul><li>Part 2: 8/29/11 </li></ul></ul></ul><ul><ul><ul><li>Part 3: 9/05/11 </li></ul></ul></ul><ul><ul><ul><li>Part 4: 9/19/11 </li></ul></ul></ul><ul><ul><ul><li>Part 5: 9/26/11 </li></ul></ul></ul><ul><li>Class Hours: 7:00-9:00pm </li></ul><ul><li>Location: Nulikum Square </li></ul>
  3. 3. Seminar Focus <ul><ul><li>Elevator Pitch </li></ul></ul><ul><ul><li>Presenting Effectively to Venture Capitalists </li></ul></ul><ul><ul><li>Learning Cultural Differences </li></ul></ul><ul><ul><li>Increased Ability to Freely Talk in English </li></ul></ul>
  4. 4. Day 4 Focus <ul><ul><li>Work on Elevator Pitch </li></ul></ul><ul><ul><li>Present Elevator Pitch to Venture Capitalists </li></ul></ul>
  5. 5. Elevator Pitch Structure <ul><ul><ul><li>Company </li></ul></ul></ul><ul><ul><ul><li>Yourself </li></ul></ul></ul><ul><ul><ul><li>Team </li></ul></ul></ul><ul><ul><ul><li>Market </li></ul></ul></ul><ul><ul><ul><li>Advantage </li></ul></ul></ul><ul><ul><ul><li>Profits </li></ul></ul></ul><ul><ul><ul><li>Conclusion </li></ul></ul></ul>What is it? Who needs it? Why do they need it? Who are you to see the problem and build the solution?
  6. 6. Songza and Ning Elevator Pitch
  7. 7. Company <ul><li>Summary Sentence </li></ul><ul><li>Short explanation </li></ul><ul><li>Solving a problem or meeting a need </li></ul><ul><li>Exciting, Attention Grabbing </li></ul><ul><li>Newspaper model: Inverted pyramid </li></ul><ul><li>“ Don’t avoid questions” </li></ul><ul><li>Tagline </li></ul>General Electric: “Brings good things to light” New York Times: “All news that’s fit to print”
  8. 8. Yourself <ul><li>Who are you? </li></ul><ul><li>What is your position in this company? </li></ul><ul><li>Past achievements or successes </li></ul><ul><li>Yourself and Team: couple sentences </li></ul><ul><li>“ Mark Andreessen” </li></ul><ul><li>“ Before Ning, I started Netscape and Opsware” </li></ul>
  9. 9. Team <ul><li>Mix Team and Yourself sections </li></ul><ul><li>What’s your team like? </li></ul><ul><li>Any superstars? </li></ul><ul><li>“ We want to work with smart, honest people. This is a long-term relationship and it needs to be a good fit” </li></ul><ul><li>Fatal Flaw: Credibility of Team (75-90% failure rate of new products) </li></ul>
  10. 10. Market <ul><li>What is your market? </li></ul><ul><li>Who is in your market? </li></ul><ul><li>“ Top to bottom” </li></ul><ul><li>Ning </li></ul><ul><li>Songza </li></ul>
  11. 11. Advantage <ul><li>What’s your advantage? </li></ul><ul><li>What sets you apart from your competition? </li></ul><ul><li>Turn your problem into an advantage </li></ul><ul><li>Ning: </li></ul><ul><ul><li>Superstar CEO </li></ul></ul><ul><ul><li>Ease of use </li></ul></ul><ul><ul><li>Growing (page views 10% each week) </li></ul></ul>
  12. 12. Profits <ul><li>How do you make money? </li></ul><ul><li>Are you profitable yet? </li></ul><ul><li>Do you have a model in place that can lead to profitability? </li></ul><ul><li>Not pitching your idea, team, or product; pitching what your idea, your team, your product will do for investors </li></ul><ul><li>Business Model </li></ul><ul><li>Songza </li></ul>
  13. 13. Conclusion <ul><li>Reason why you came </li></ul><ul><li>Call to action </li></ul><ul><li>Depends on the audience </li></ul><ul><li>Angels and VC’s: </li></ul><ul><ul><li>please consider investing </li></ul></ul><ul><ul><li>take your call </li></ul></ul><ul><ul><li>willing to meet to set up a meeting </li></ul></ul><ul><ul><li>go back to your office to speak </li></ul></ul>
  14. 14. After Class Assignment <ul><li>Work on finishing and proofreading English Elevator Pitch </li></ul><ul><ul><li>Bring to next class </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Preview of next class: </li></ul><ul><ul><li>Elevator Pitch final draft </li></ul></ul><ul><ul><li>Presentation of pitch </li></ul></ul>

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