Elevator Pitch Structure Yourself Company Team Market Advantage Profits Conclusion 5 W’s WHATis your company? WHAT doesyour COMPANY do? WHO does your company do it for? WHY do they care? WHY is your company DIFFERENT?
Korean ‘Graveyard’ Labor Unions ‘Graveyard’ of foreign firms Ticket Monster’s Daniel Shin: Korea’s Uniqueness comes from 2 Factors: Timing Barriers to Entry <
What is a Venture Capitalist? More than just high risk investment… Strategic (growth assistance) Interpersonal Support (management assistance, monitoring) Maximizing value for portfolio company Then…getting reward through IPO/M&A
Venture Capital Differences American Venture investing companies Investment for return Potential high early stage investments Staged financing Bigger venture funds More pension funds/insurance companies Korean Mainly group or corporation based (Ex: Samsung Group) Investment in business related partner Generally less investment and lower early stage investments Smaller venture funds
Venture Capital Differences American Control and Oversight are more important More partners, frequently attend board meetings Less companies per VC More time spent monitoring funds in portfolio Korean More selection and funding based (hands off) More fund assistance focused (finding and investing) More companies per VC Some more ‘loan’ based (payback required)
Presentation Differences American Few bullet points, info on the slides Mostly images, headlines Focus: the presenter Korean Lots of bullets, information on the slides Like a book Focus: the PowerPoint
Foreign Investment Difficulties (Investor POV) Harder for VCs to find you Meetings are less frequent Different Laws Differences in Business Cultures Exit Strategies Many other issues; banking, accounting, tax Main Point: Don’t assume foreign investors understand investment in Korea
IR Timeline Bridging Investment 2nd Investing Event 1stInvesting Event 3rd Investing Event Pre investment Post and Pre Inv. Post and Pre Inv. Planning how to sell your company to the next stage of investors: