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Ryan CEO English Seminar-Day 1

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  • 1. English CEO Seminar
    Day 1:
    August 22nd, 2011
    Topic: Elevator Pitch, Investor Concerns
    W. Ryan Huddleston
    wryanhuddleston@gmail.com
    +82-10-5533-3042
    Blog: http://ryanceoseminar.blogspot.com
  • 2. Seminar Curriculum
    5 Part English Seminar
    Part 1: 8/22/11
    Part 2: 8/29/11
    Part 3: 9/05/11
    Part 4: 9/19/11
    Part 5: 9/26/11
    Class Hours: 7:00-9:00pm
    Location:Nulikum Square
  • 3. Introduction
    Ryan Huddleston
    From Tennessee, United States
    Been in Korea 1 and a half years
    Majored in Economics and International Business
  • 4. Seminar Focus
    Elevator Pitch
    Presenting Effectively to Venture Capitalists
    Learning Cultural Differences
    Increased Ability to Freely Talk in English
  • 5. Day 1 Focus
    Definition of an Elevator Pitch
    What do Investors Care About?
    Examples of Effective Elevator Pitches
    Why is this important to you?
  • 6. What is an Elevator Pitch?
    • Briefly explain your company
    • 7. Within the time you are on the elevator
    (Maximum - 2 minutes)
    • Purpose = Get Attention
  • Getting Started
    Describe your business in one sentence!
    Ex. Facebook: We are an internet based, social networking service
    • If not, Keyword: game developer, search engine, etc…
    _________________________________________
  • 8. What do VC’s Care About?
    • 심사원의 궁금한 점:
    문제점
    해결방안
    사업모델
    핵심역량(근원적 비법)
    마케팅과 판매경력
    경쟁사 구도
    경영진
    향후 계획
    과거와 현 상태
    종합적인 분석
    VC’s care about:
    Problem
    Your solution
    Business Model
    Underlying technology
    Marketing and sales
    Competition
    Team
    Projections and Milestones
    Status and Timeline
    Summary and Call to Action
  • 9. Elevator Pitch를 할때 꼭 명심해야 할 사항?
    1. What is your Product or Service?
    • 하는일을 간단하게 설명한다.
    2. Who is in your Market?
    • 타겟 시장과 산업에 대해 간단하게 설명한다.
    3. What is your Revenue Model?
    • 이사업이 왜 돈이 되는 사업인가를 설명한다.
  • Elevator Pitch를 할때 꼭 명심해야 할 사항?
    4. Who is behind the company?
    • 회사 구성원들과 성과를 간략하게 설명한다.
    5. What is you Competitive Advantage?
    • 경쟁자들에 비해 우수한 이유가 무엇인가?
  • Structure
    • CEO: Brian Chesky
    • 10. Matches finders with seekers
    • 11. Two, conference: offered rooms
    • 12. Travelers, Renters
    • 13. Design, Variety, Security
    • 14. 2010: $10 mil, value: $1.3 billion
    • 15. 2010: 800% growth, $112 mil. Inv.
    Yourself
    Company
    Team
    Market
    Advantage
    Profits
    Conclusion
    Description: We are a global online marketplace allowing anyone to rent out extra space.
  • 16. Example: SONGZA
    Ryan Huddleston
  • 17. Preparing an Elevator Pitch
    Elevator Pitch should:
    Be Simple and Short
    Avoid Jargon (전문용어)
    Be Organized and Direct
    Be Greed Provoking
    Be Convincing
    Make a Story, Make Sense
    Sell a part of your company, not your product
    Be Reward Oriented, not Accomplishment
    “Be clear, be brief, be seated”
  • 18. Preparing an Elevator Pitch
    You have Two Options:
    Be Comfortable
    = Seemingly Structured and Natural
    Mostly Memorized
    = Structured and Seemingly Natural
  • 19. Purpose of an Elevator Pitch?
    Make sure you stand out
    So they remember your Company.
    Emphasize your competitive advantage.
    Do NOT overstate your strengths
    Sell your company and passion.
  • 20. Example Elevator Pitch
    Company: Ning
    What is Ning? Let’s Deconstruct…
  • 21. More Examples:
    Kongregate
  • 22. After Class Assignment
    Finish the Yourself, Company, and Team Section of the English Elevator Pitch
    • Email the Draft before the next class
    • 23. wryanhuddleston@gmail.com
    Preview of next class:
    • How to answer investor questions
    • 24. Investor point of view
    • 25. Presenting Effectively
    • 26. IR Timeline

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