문제점 해결방안 사업모델 핵심역량(근원적 비법) 마케팅과 판매경력 경쟁사 구도 경영진 향후 계획 과거와 현 상태 종합적인 분석 VC’s care about: Problem Your solution Business Model Underlying technology Marketing and sales Competition Team Projections and Milestones Status and Timeline Summary and Call to Action
Elevator Pitch를 할때 꼭 명심해야 할 사항? 1. What is your Product or Service?
하는일을 간단하게 설명한다.
2. Who is in your Market?
타겟 시장과 산업에 대해 간단하게 설명한다.
3. What is your Revenue Model?
이사업이 왜 돈이 되는 사업인가를 설명한다.
Elevator Pitch를 할때 꼭 명심해야 할 사항? 4. Who is behind the company?
Preparing an Elevator Pitch Elevator Pitch should: Be Simple and Short Avoid Jargon (전문용어) Be Organized and Direct Be Greed Provoking Be Convincing Make a Story, Make Sense Sell a part of your company, not your product Be Reward Oriented, not Accomplishment “Be clear, be brief, be seated”
Preparing an Elevator Pitch You have Two Options: Be Comfortable = Seemingly Structured and Natural Mostly Memorized = Structured and Seemingly Natural
Purpose of an Elevator Pitch? Make sure you stand out So they remember your Company. Emphasize your competitive advantage. Do NOT overstate your strengths Sell your company and passion.
Example Elevator Pitch Company: Ning What is Ning? Let’s Deconstruct…