Ryan CEO English Seminar-Day 1Presentation Transcript
English CEO Seminar Day 1: August 22nd, 2011 Topic: Elevator Pitch, Investor Concerns W. Ryan Huddleston firstname.lastname@example.org +82-10-5533-3042 Blog: http://ryanceoseminar.blogspot.com
Seminar Curriculum 5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11 Class Hours: 7:00-9:00pm Location:Nulikum Square
Introduction Ryan Huddleston From Tennessee, United States Been in Korea 1 and a half years Majored in Economics and International Business
Seminar Focus Elevator Pitch Presenting Effectively to Venture Capitalists Learning Cultural Differences Increased Ability to Freely Talk in English
Day 1 Focus Definition of an Elevator Pitch What do Investors Care About? Examples of Effective Elevator Pitches Why is this important to you?
What is an Elevator Pitch?
Briefly explain your company
Within the time you are on the elevator
(Maximum - 2 minutes)
Purpose = Get Attention
Getting Started Describe your business in one sentence! Ex. Facebook: We are an internet based, social networking service
If not, Keyword: game developer, search engine, etc…
What do VC’s Care About?
심사원의 궁금한 점:
문제점 해결방안 사업모델 핵심역량(근원적 비법) 마케팅과 판매경력 경쟁사 구도 경영진 향후 계획 과거와 현 상태 종합적인 분석 VC’s care about: Problem Your solution Business Model Underlying technology Marketing and sales Competition Team Projections and Milestones Status and Timeline Summary and Call to Action
Elevator Pitch를 할때 꼭 명심해야 할 사항? 1. What is your Product or Service?
하는일을 간단하게 설명한다.
2. Who is in your Market?
타겟 시장과 산업에 대해 간단하게 설명한다.
3. What is your Revenue Model?
이사업이 왜 돈이 되는 사업인가를 설명한다.
Elevator Pitch를 할때 꼭 명심해야 할 사항? 4. Who is behind the company?
회사 구성원들과 성과를 간략하게 설명한다.
5. What is you Competitive Advantage?
경쟁자들에 비해 우수한 이유가 무엇인가?
CEO: Brian Chesky
Matches finders with seekers
Two, conference: offered rooms
Design, Variety, Security
2010: $10 mil, value: $1.3 billion
2010: 800% growth, $112 mil. Inv.
Yourself Company Team Market Advantage Profits Conclusion Description: We are a global online marketplace allowing anyone to rent out extra space.
Example: SONGZA Ryan Huddleston
Preparing an Elevator Pitch Elevator Pitch should: Be Simple and Short Avoid Jargon (전문용어) Be Organized and Direct Be Greed Provoking Be Convincing Make a Story, Make Sense Sell a part of your company, not your product Be Reward Oriented, not Accomplishment “Be clear, be brief, be seated”
Preparing an Elevator Pitch You have Two Options: Be Comfortable = Seemingly Structured and Natural Mostly Memorized = Structured and Seemingly Natural
Purpose of an Elevator Pitch? Make sure you stand out So they remember your Company. Emphasize your competitive advantage. Do NOT overstate your strengths Sell your company and passion.
Example Elevator Pitch Company: Ning What is Ning? Let’s Deconstruct…
More Examples: Kongregate
After Class Assignment Finish the Yourself, Company, and Team Section of the English Elevator Pitch