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Ryan CEO English Seminar-Day 1
 

Ryan CEO English Seminar-Day 1

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    Ryan CEO English Seminar-Day 1 Ryan CEO English Seminar-Day 1 Presentation Transcript

    • English CEO Seminar
      Day 1:
      August 22nd, 2011
      Topic: Elevator Pitch, Investor Concerns
      W. Ryan Huddleston
      wryanhuddleston@gmail.com
      +82-10-5533-3042
      Blog: http://ryanceoseminar.blogspot.com
    • Seminar Curriculum
      5 Part English Seminar
      Part 1: 8/22/11
      Part 2: 8/29/11
      Part 3: 9/05/11
      Part 4: 9/19/11
      Part 5: 9/26/11
      Class Hours: 7:00-9:00pm
      Location:Nulikum Square
    • Introduction
      Ryan Huddleston
      From Tennessee, United States
      Been in Korea 1 and a half years
      Majored in Economics and International Business
    • Seminar Focus
      Elevator Pitch
      Presenting Effectively to Venture Capitalists
      Learning Cultural Differences
      Increased Ability to Freely Talk in English
    • Day 1 Focus
      Definition of an Elevator Pitch
      What do Investors Care About?
      Examples of Effective Elevator Pitches
      Why is this important to you?
    • What is an Elevator Pitch?
      • Briefly explain your company
      • Within the time you are on the elevator
      (Maximum - 2 minutes)
      • Purpose = Get Attention
    • Getting Started
      Describe your business in one sentence!
      Ex. Facebook: We are an internet based, social networking service
      • If not, Keyword: game developer, search engine, etc…
      _________________________________________
    • What do VC’s Care About?
      • 심사원의 궁금한 점:
      문제점
      해결방안
      사업모델
      핵심역량(근원적 비법)
      마케팅과 판매경력
      경쟁사 구도
      경영진
      향후 계획
      과거와 현 상태
      종합적인 분석
      VC’s care about:
      Problem
      Your solution
      Business Model
      Underlying technology
      Marketing and sales
      Competition
      Team
      Projections and Milestones
      Status and Timeline
      Summary and Call to Action
    • Elevator Pitch를 할때 꼭 명심해야 할 사항?
      1. What is your Product or Service?
      • 하는일을 간단하게 설명한다.
      2. Who is in your Market?
      • 타겟 시장과 산업에 대해 간단하게 설명한다.
      3. What is your Revenue Model?
      • 이사업이 왜 돈이 되는 사업인가를 설명한다.
    • Elevator Pitch를 할때 꼭 명심해야 할 사항?
      4. Who is behind the company?
      • 회사 구성원들과 성과를 간략하게 설명한다.
      5. What is you Competitive Advantage?
      • 경쟁자들에 비해 우수한 이유가 무엇인가?
    • Structure
      • CEO: Brian Chesky
      • Matches finders with seekers
      • Two, conference: offered rooms
      • Travelers, Renters
      • Design, Variety, Security
      • 2010: $10 mil, value: $1.3 billion
      • 2010: 800% growth, $112 mil. Inv.
      Yourself
      Company
      Team
      Market
      Advantage
      Profits
      Conclusion
      Description: We are a global online marketplace allowing anyone to rent out extra space.
    • Example: SONGZA
      Ryan Huddleston
    • Preparing an Elevator Pitch
      Elevator Pitch should:
      Be Simple and Short
      Avoid Jargon (전문용어)
      Be Organized and Direct
      Be Greed Provoking
      Be Convincing
      Make a Story, Make Sense
      Sell a part of your company, not your product
      Be Reward Oriented, not Accomplishment
      “Be clear, be brief, be seated”
    • Preparing an Elevator Pitch
      You have Two Options:
      Be Comfortable
      = Seemingly Structured and Natural
      Mostly Memorized
      = Structured and Seemingly Natural
    • Purpose of an Elevator Pitch?
      Make sure you stand out
      So they remember your Company.
      Emphasize your competitive advantage.
      Do NOT overstate your strengths
      Sell your company and passion.
    • Example Elevator Pitch
      Company: Ning
      What is Ning? Let’s Deconstruct…
    • More Examples:
      Kongregate
    • After Class Assignment
      Finish the Yourself, Company, and Team Section of the English Elevator Pitch
      • Email the Draft before the next class
      • wryanhuddleston@gmail.com
      Preview of next class:
      • How to answer investor questions
      • Investor point of view
      • Presenting Effectively
      • IR Timeline