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    IR CEO English Seminar Day 1 notes version IR CEO English Seminar Day 1 notes version Presentation Transcript

    • English CEO Seminar
      Day 1:
      August 22nd, 2011
      Topic:
      Elevator Pitch, Investor Concerns
      Ryan Huddleston
    • Seminar Curriculum
      5 Part English Seminar
      Part 1: 8/22/11
      Part 2: 8/29/11
      Part 3: 9/05/11
      Part 4: 9/19/11
      Part 5: 9/26/11
      Class Hours: 7:00-9:00pm
      Location:Nulikum Square
      Ryan Huddleston
    • Introduction
      Ryan Huddleston
      From Tennessee, United States
      Been in Korea 1 and a half years
      Majored in Economics and International Business
      Ryan Huddleston
    • Seminar Focus
      Elevator Pitch
      Presenting Effectively to Venture Capitalists
      Learning Cultural Differences
      Increased Ability to Freely Talk in English
      Ryan Huddleston
    • Day 1 Focus
      Definition of an Elevator Pitch
      What do Investors Care About?
      Examples of Effective Elevator Pitches
      Why is this important to you?
      Ryan Huddleston
    • What is an Elevator Pitch?
      • Briefly explain your company
      • Within the time you are on the elevator
      (Maximum - 2 minutes)
      • Purpose = Get Attention
      Ryan Huddleston
    • Getting Started
      Describe your business in one sentence!
      Ex. Facebook: We are an internet based, social networking service
      • If not, Keyword: game developer, search engine, etc…
      _________________________________________
      Ryan Huddleston
    • What do VC’s Care About?
      • 심사원의 궁금한 점:
      문제점
      해결방안
      사업모델
      핵심역량(근원적 비법)
      마케팅과 판매경력
      경쟁사 구도
      경영진
      향후 계획
      과거와 현 상태
      종합적인 분석
      VC’s care about:
      Problem
      Your solution
      Business Model
      Underlying technology
      Marketing and sales
      Competition
      Team
      Projections and Milestones
      Status and Timeline
      Summary and Call to Action
      Ryan Huddleston
    • Elevator Pitch를 할때 꼭 명심해야 할 사항?
      1. What is your Product or Service?
      • 하는일을 간단하게 설명한다.
      2. Who is in your Market?
      • 타겟 시장과 산업에 대해 간단하게 설명한다.
      3. What is your Revenue Model?
      • 이사업이 왜 돈이 되는 사업인가를 설명한다.
      Ryan Huddleston
    • Elevator Pitch를 할때 꼭 명심해야 할 사항?
      4. Who is behind the company?
      • 회사 구성원들과 성과를 간략하게 설명한다.
      5. What is you Competitive Advantage?
      • 경쟁자들에 비해 우수한 이유가 무엇인가?
      Ryan Huddleston
    • Structure
      • CEO: Brian Chesky
      • Matches finders with seekers
      • Two, conference: offered rooms
      • Travelers, Renters
      • Design, Variety, Security
      • 2010: $10 mil, value: $1.3 billion
      • 2010: 800% growth, $112 mil. Inv.
      Yourself
      Company
      Team
      Market
      Advantage
      Profits
      Conclusion
      Description: We are a global online marketplace allowing anyone to rent out extra space.
      Ryan Huddleston
    • Example: SONGZA
      Ryan Huddleston
    • Preparing an Elevator Pitch
      Elevator Pitch should:
      Be Simple and Short
      Avoid Jargon (전문용어)
      Be Organized and Direct
      Be Greed Provoking
      Be Convincing
      Make a Story, Make Sense
      Sell a part of your company, not your product
      Be Reward Oriented, not Accomplishment
      “Be clear, be brief, be seated”
      Ryan Huddleston
    • Preparing an Elevator Pitch
      You have Two Options:
      Be Comfortable
      = Seemingly Structured and Natural
      Mostly Memorized
      = Structured and Seemingly Natural
      Ryan Huddleston
    • Purpose of an Elevator Pitch?
      Make sure you stand out
      So they remember your Company.
      Emphasize your competitive advantage.
      Do NOT overstate your strengths
      Sell your company and passion.
      Ryan Huddleston
    • Example Elevator Pitch
      Company: Ning
      What is Ning? Let’s Deconstruct…
      Ryan Huddleston
    • More Examples:
      Kongregate
      Ryan Huddleston
    • After Class Assignment
      Finish the Yourself, Company, and Team Section of the English Elevator Pitch
      • Email the Draft before the next class
      • wryanhuddleston@gmail.com
      Preview of next class:
      • How to answer investor questions
      • Investor point of view
      • Presenting Effectively
      • IR Timeline
      Ryan Huddleston