Ny fashionweek 2012_sponsorship_with_indashio

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Ny fashionweek 2012_sponsorship_with_indashio

  1. 1. New York Fashion Week <br />
  2. 2. NEW YORK FASHION WEEK <br />
  3. 3. INDASHIO<br />2012<br />NEW YORK FASHION WEEK Attendance/coverage/demographics & Outreach<br />EDITORS (PRINT)<br />3,000 email contacts<br /> 500 mailed invites <br />100 editors/journalists attending<br />ELLE <br />Us Weekly<br />InTouch<br />STAR<br />OKAY! <br />UPTOWN<br />SOCIAL LIFE<br />InStyle<br />Vouge<br />Blackbook<br />Interview<br />WWD<br />NY POST<br />New York Times<br />Boston Globe<br />Boston Herald<br />Miami Herald<br />Chicago Sun Times<br />Washington Post<br />New York Observer<br />NY Daily News<br />The Daily<br />Cosmopolitian<br />Glamour<br />Marie Claire<br />amNY<br />Metro<br />Essence<br />Fianacial Times<br />Television Reporters/ Producers<br />*1,000 Emails Contacts<br />*100 mailed invites<br />*12 Producers/Reporters Attending<br />MTV News<br />VH1<br />E!<br />STYLE<br />TYRA SHOW<br />WENDY WILLIAMS SHOW<br />RACHEL ROY<br />OPRAH<br />Entertainment Tonight<br />EXTRA!<br />Fashion News Live<br />Fashion TV<br />NBC<br />CBS<br />FOX<br />ABC <br />CW<br />NY1<br />Full Frontal Fashion<br />Logo<br />BET<br />WE<br />OXYGEN<br />FOX NEWS<br />Online/Blogs<br />*100 emails<br />*10 mailed invites<br />*50 Bloggers Attending<br />YAHOO!<br />AOL<br />BET.COM<br />EONLINE.COM<br />PEREZHILTON.COM<br />BLOSSIP.COM<br />MEDIA TAKE OUT<br />TMZ<br />YBF<br />MICAHJESSE.COM<br />JUSTJARED.COM HOLLYSCOOP.COM<br />STYLE.COM <br />LUCIRE.COM <br />Publicists/Managers/Agents<br /><ul><li>150 Email Contacts
  4. 4. 150 Mailed Invites
  5. 5. 75 Attend</li></ul>PMK-HBH<br />BNC<br />BWR<br />ID PR<br />Rogers& Cowan<br />The Anderson Group<br />ICM<br />Willam Morris Agency<br />FORD<br />Elite<br />IMG<br />Marilyn<br />Major <br />Whelmina<br />Paradigmn<br />Susan Blond<br />Britto Agency<br />LGPR<br />Buyers/Retailers<br />*500 Email Contacts<br />*200 Mailed Invites<br />*50 Attendees<br />MACY’S<br />SAKS<br />BERGDORF GOODMAN<br />BARNEYS<br />NORSTROMS<br />JCPenny<br />WalMart<br />Target<br />Sears<br />Kmart<br />BlueFly.com<br />Boutiques Worldwide<br />Dillards<br />Lord & Taylor<br />Urban Outfitters<br />
  6. 6. MEDIA COVERAGE<br /><ul><li>NY Daily News
  7. 7. New York Mag The Cut
  8. 8. ELLE.COM
  9. 9. ELLE Magazine
  10. 10. Radar Online
  11. 11. InTouch
  12. 12. Ok! Magazine
  13. 13. Wall Street Journal
  14. 14. Access Hollywood
  15. 15. NY POST</li></li></ul><li>PAST SPONSORS<br />
  16. 16. GIFT BAG <br />PRODUCT PLACEMENT<br />TSHIRTS<br />PROMOTIONAL CO-BRANDED ITEMS<br />Get your brand in the hands of 500- 5,000 fashion fans by sponsoring a promotional giveaway item. Our high-impact premium items have everyone talking and a memorable keepsake. Your company may also request to receive additional quantities for promotional use.<br />*100 VIP GIFT BAGS for FRONT ROW<br />(Editors, Celebrities, Buyers) <br />*200 GIFT BAGS 2ND & 3RD ROW<br />(Reporters, Journalists, Stylists, Buyers, Publicists)<br />*200 STANDING/ 500+ AFTERPARTY <br /> PRODUCT DISTRIBUTION <br />(Industry Execs, Marketing, Fashion, Entertainment, )<br />Contributor $3,500.00<br />Product placement option for gift bags.<br />2 VIP reserved seats at show and after party<br />
  17. 17. RUNWAY <br />PRODUCT PLACEMENT<br />Your Company Logo or Product on the runway and included in every photo opportunity<br />Especially for…<br />Title Sponsor Logo<br />Shoe/Footwear<br />Jewelry<br />Eyewear<br />Hair/Make-Up <br />Featured Sponsor 5,000<br />Category Exclusivity<br />Presenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxes<br />Company logo and link on INDASHIO web site Events page<br />Product placement option for gift bags.<br />3 VIP reserved seats at show and after party.<br />Sponsor 2500<br />Presenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxes<br />Company logo and link on INDASHIO web site Events page<br />Product placement option for gift bags.<br />2 VIP reserved seats at show and after party<br />
  18. 18. STEP & REPEAT<br />Logo Inclusion $10,000 $10,000.00<br />Major Sponsor $5,000<br />Category Exclusivity<br />Presenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxes, After party presences etc.<br />Full page color ad in our event program.<br />Product Placement option for gift bags<br />Company logo and link on INDASHIO web site Events page.<br />5 VIP reserved seats at the show and after party<br />
  19. 19. OFFICIAL AFTER PARTY <br />AFTER PARTY $15,000.00<br /><ul><li>Signage all throughout venue
  20. 20. Photo opportunity with featured talent
  21. 21. Logo on all printed material along with Step & Repeat
  22. 22. Your company name to appear with RSVP confirmations – Ability to include your company message/tagline
  23. 23. Product donation along with cups, ice, napkins and mixers for 500 guests
  24. 24. Your very own designated bar area
  25. 25. Sponsor logo inclusion in all event advertising, promotional and collateral materials
  26. 26. On-site signage, posters and promo material displayed inside of venue
  27. 27. Place promo items in VIP as well as standard gift bags
  28. 28. Ability to customize bottles for each celebrity in attendance or to fit with event theme</li></li></ul><li>Presenting Sponsor Sample<br />Trident Vitality Presents <br />INDASHIO NY FASHION WEEK SHOW <br />Generated over 64 MILLION <br />MEDIA IMPRESSIONS <br /><ul><li>Designed Dresses inspired by Trident Gum Vitality Flavors
  29. 29. Vitality Suite for guests to get product samples
  30. 30. Step & Repeat
  31. 31. Logo Branding on all materials
  32. 32. Major Logo Presents at Show
  33. 33. Celebrity Product Placement
  34. 34. Runway Product Placement
  35. 35. Online Branding on social media
  36. 36. Press Placements in OK!, Wall Street Journal, </li></ul>Access Hollywood, NY Post, amNY, Gawker to name a few<br />
  37. 37. Title/Presenting Sponsor<br />$50,000k 1 Show Season <br />$80,000k 2 Show Seasons Feb/Sept<br />$100,000 Presenting Sponsor at all shows worldwide for 2011 <br />FASHION WEEK/SHOW PROMOTIONS<br />OUTDOOR BRANDING ON MARQUEE OR ENTRANCE RECOGNITION Your logo will be promoted on the venues entrance the night of the event<br />TELEVISION DROP-Ins Ten announcer-read-drop-ins will be aired promoting your company during the TV Broadcasts and interviews.<br />RADIO / DJ ADVERTISING SUPPORT Your company will receive 20 rotating :30 second pre-recorded announcements and 10 10: second live announcements during the event and in radio ads.<br />PUBLICATIONS Your company will receive a mention in INDASHIO publications/ show program and media sponsors as the official and exclusive sponsor of the season. Circulation includes distribution at our events all major domestic and international markets. <br />PERSONAL APPEARANCE A complimentary appearance by INDASHIO and/or his models at a time and location to be selected by your company (subject to availability)<br />PRESS RELEASES A press release prepared by INDASHIO announcing your company’s sponsorship and participation will be sent to media outlets locally, nationally and internationally.<br />**Television Drop In-Commercials are subject to the individuals station’s exclusive advertising and program agreements<br />**Publication mentions and ads are subject to the print deadlines of each publication<br />7. HONORARY HOST, PRESENTER OR SPOKESMODEL A company representative can host, present , model or speak at the event.<br />8. VIP BRANDED SUITE / VIP SECTION<br />Your company will receive the rights to the VIP section and entertain up to 12 guest at the after party and front row seats at the show. <br />9. RED CARPET BRANDING /STEP & REPEAT <br />10. BAR RECOGNITION AT SHOW/AFTER PARTY Branded Bar area featuring you company logos, signage, displays and product.<br />11. DJ BOOTH BRANDING & MENTIONS<br />12. BACKSTAGE BRANDING<br />13. RUNWAY BRANDING Your company logo can be featured on the backdrop or on the actual runway floor. <br />
  38. 38. Contact:<br />AnelPla<br />SWAP Management Inc<br />1375 Broadway 6thFlr<br />NY, NY 10018<br />(914) 819-3009<br />anelpla@swapmgmt.com<br />NEW YORK FASHION WEEK <br />

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