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Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
Ny fashionweek 2012_sponsorship_with_indashio
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Ny fashionweek 2012_sponsorship_with_indashio

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  • 1. New York Fashion Week <br />
  • 2. NEW YORK FASHION WEEK <br />
  • 3. INDASHIO<br />2012<br />NEW YORK FASHION WEEK Attendance/coverage/demographics &amp; Outreach<br />EDITORS (PRINT)<br />3,000 email contacts<br /> 500 mailed invites <br />100 editors/journalists attending<br />ELLE <br />Us Weekly<br />InTouch<br />STAR<br />OKAY! <br />UPTOWN<br />SOCIAL LIFE<br />InStyle<br />Vouge<br />Blackbook<br />Interview<br />WWD<br />NY POST<br />New York Times<br />Boston Globe<br />Boston Herald<br />Miami Herald<br />Chicago Sun Times<br />Washington Post<br />New York Observer<br />NY Daily News<br />The Daily<br />Cosmopolitian<br />Glamour<br />Marie Claire<br />amNY<br />Metro<br />Essence<br />Fianacial Times<br />Television Reporters/ Producers<br />*1,000 Emails Contacts<br />*100 mailed invites<br />*12 Producers/Reporters Attending<br />MTV News<br />VH1<br />E!<br />STYLE<br />TYRA SHOW<br />WENDY WILLIAMS SHOW<br />RACHEL ROY<br />OPRAH<br />Entertainment Tonight<br />EXTRA!<br />Fashion News Live<br />Fashion TV<br />NBC<br />CBS<br />FOX<br />ABC <br />CW<br />NY1<br />Full Frontal Fashion<br />Logo<br />BET<br />WE<br />OXYGEN<br />FOX NEWS<br />Online/Blogs<br />*100 emails<br />*10 mailed invites<br />*50 Bloggers Attending<br />YAHOO!<br />AOL<br />BET.COM<br />EONLINE.COM<br />PEREZHILTON.COM<br />BLOSSIP.COM<br />MEDIA TAKE OUT<br />TMZ<br />YBF<br />MICAHJESSE.COM<br />JUSTJARED.COM HOLLYSCOOP.COM<br />STYLE.COM <br />LUCIRE.COM <br />Publicists/Managers/Agents<br /><ul><li>150 Email Contacts
  • 4. 150 Mailed Invites
  • 5. 75 Attend</li></ul>PMK-HBH<br />BNC<br />BWR<br />ID PR<br />Rogers&amp; Cowan<br />The Anderson Group<br />ICM<br />Willam Morris Agency<br />FORD<br />Elite<br />IMG<br />Marilyn<br />Major <br />Whelmina<br />Paradigmn<br />Susan Blond<br />Britto Agency<br />LGPR<br />Buyers/Retailers<br />*500 Email Contacts<br />*200 Mailed Invites<br />*50 Attendees<br />MACY’S<br />SAKS<br />BERGDORF GOODMAN<br />BARNEYS<br />NORSTROMS<br />JCPenny<br />WalMart<br />Target<br />Sears<br />Kmart<br />BlueFly.com<br />Boutiques Worldwide<br />Dillards<br />Lord &amp; Taylor<br />Urban Outfitters<br />
  • 6. MEDIA COVERAGE<br /><ul><li>NY Daily News
  • 7. New York Mag The Cut
  • 8. ELLE.COM
  • 9. ELLE Magazine
  • 10. Radar Online
  • 11. InTouch
  • 12. Ok! Magazine
  • 13. Wall Street Journal
  • 14. Access Hollywood
  • 15. NY POST</li></li></ul><li>PAST SPONSORS<br />
  • 16. GIFT BAG <br />PRODUCT PLACEMENT<br />TSHIRTS<br />PROMOTIONAL CO-BRANDED ITEMS<br />Get your brand in the hands of 500- 5,000 fashion fans by sponsoring a promotional giveaway item. Our high-impact premium items have everyone talking and a memorable keepsake. Your company may also request to receive additional quantities for promotional use.<br />*100 VIP GIFT BAGS for FRONT ROW<br />(Editors, Celebrities, Buyers) <br />*200 GIFT BAGS 2ND &amp; 3RD ROW<br />(Reporters, Journalists, Stylists, Buyers, Publicists)<br />*200 STANDING/ 500+ AFTERPARTY <br /> PRODUCT DISTRIBUTION <br />(Industry Execs, Marketing, Fashion, Entertainment, )<br />Contributor $3,500.00<br />Product placement option for gift bags.<br />2 VIP reserved seats at show and after party<br />
  • 17. RUNWAY <br />PRODUCT PLACEMENT<br />Your Company Logo or Product on the runway and included in every photo opportunity<br />Especially for…<br />Title Sponsor Logo<br />Shoe/Footwear<br />Jewelry<br />Eyewear<br />Hair/Make-Up <br />Featured Sponsor 5,000<br />Category Exclusivity<br />Presenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxes<br />Company logo and link on INDASHIO web site Events page<br />Product placement option for gift bags.<br />3 VIP reserved seats at show and after party.<br />Sponsor 2500<br />Presenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxes<br />Company logo and link on INDASHIO web site Events page<br />Product placement option for gift bags.<br />2 VIP reserved seats at show and after party<br />
  • 18. STEP &amp; REPEAT<br />Logo Inclusion $10,000 $10,000.00<br />Major Sponsor $5,000<br />Category Exclusivity<br />Presenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxes, After party presences etc.<br />Full page color ad in our event program.<br />Product Placement option for gift bags<br />Company logo and link on INDASHIO web site Events page.<br />5 VIP reserved seats at the show and after party<br />
  • 19. OFFICIAL AFTER PARTY <br />AFTER PARTY $15,000.00<br /><ul><li>Signage all throughout venue
  • 20. Photo opportunity with featured talent
  • 21. Logo on all printed material along with Step &amp; Repeat
  • 22. Your company name to appear with RSVP confirmations – Ability to include your company message/tagline
  • 23. Product donation along with cups, ice, napkins and mixers for 500 guests
  • 24. Your very own designated bar area
  • 25. Sponsor logo inclusion in all event advertising, promotional and collateral materials
  • 26. On-site signage, posters and promo material displayed inside of venue
  • 27. Place promo items in VIP as well as standard gift bags
  • 28. Ability to customize bottles for each celebrity in attendance or to fit with event theme</li></li></ul><li>Presenting Sponsor Sample<br />Trident Vitality Presents <br />INDASHIO NY FASHION WEEK SHOW <br />Generated over 64 MILLION <br />MEDIA IMPRESSIONS <br /><ul><li>Designed Dresses inspired by Trident Gum Vitality Flavors
  • 29. Vitality Suite for guests to get product samples
  • 30. Step &amp; Repeat
  • 31. Logo Branding on all materials
  • 32. Major Logo Presents at Show
  • 33. Celebrity Product Placement
  • 34. Runway Product Placement
  • 35. Online Branding on social media
  • 36. Press Placements in OK!, Wall Street Journal, </li></ul>Access Hollywood, NY Post, amNY, Gawker to name a few<br />
  • 37. Title/Presenting Sponsor<br />$50,000k 1 Show Season <br />$80,000k 2 Show Seasons Feb/Sept<br />$100,000 Presenting Sponsor at all shows worldwide for 2011 <br />FASHION WEEK/SHOW PROMOTIONS<br />OUTDOOR BRANDING ON MARQUEE OR ENTRANCE RECOGNITION Your logo will be promoted on the venues entrance the night of the event<br />TELEVISION DROP-Ins Ten announcer-read-drop-ins will be aired promoting your company during the TV Broadcasts and interviews.<br />RADIO / DJ ADVERTISING SUPPORT Your company will receive 20 rotating :30 second pre-recorded announcements and 10 10: second live announcements during the event and in radio ads.<br />PUBLICATIONS Your company will receive a mention in INDASHIO publications/ show program and media sponsors as the official and exclusive sponsor of the season. Circulation includes distribution at our events all major domestic and international markets. <br />PERSONAL APPEARANCE A complimentary appearance by INDASHIO and/or his models at a time and location to be selected by your company (subject to availability)<br />PRESS RELEASES A press release prepared by INDASHIO announcing your company’s sponsorship and participation will be sent to media outlets locally, nationally and internationally.<br />**Television Drop In-Commercials are subject to the individuals station’s exclusive advertising and program agreements<br />**Publication mentions and ads are subject to the print deadlines of each publication<br />7. HONORARY HOST, PRESENTER OR SPOKESMODEL A company representative can host, present , model or speak at the event.<br />8. VIP BRANDED SUITE / VIP SECTION<br />Your company will receive the rights to the VIP section and entertain up to 12 guest at the after party and front row seats at the show. <br />9. RED CARPET BRANDING /STEP &amp; REPEAT <br />10. BAR RECOGNITION AT SHOW/AFTER PARTY Branded Bar area featuring you company logos, signage, displays and product.<br />11. DJ BOOTH BRANDING &amp; MENTIONS<br />12. BACKSTAGE BRANDING<br />13. RUNWAY BRANDING Your company logo can be featured on the backdrop or on the actual runway floor. <br />
  • 38. Contact:<br />AnelPla<br />SWAP Management Inc<br />1375 Broadway 6thFlr<br />NY, NY 10018<br />(914) 819-3009<br />anelpla@swapmgmt.com<br />NEW YORK FASHION WEEK <br />

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