The Barbarian Group presents: Let's Talk About Talking!

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Talking is easy, but Speaking is hard. All of us, at some point, are presenters, and this presentation aims to make the whole business of getting up and explaining something to a room a whole lot easier (or at least less nerve wracking).

Bonus Feature: Download this presentation and give it to your own company as practice of your newfound skills.

(Part of The Barbarian Group's internal lecture series: Barbarians Teaching Barbarians.)

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The Barbarian Group presents: Let's Talk About Talking!

  1. 1. barbarians teaching barbarians presents: A TALK ABOUT TALKING.Thursday, May 5, 2011
  2. 2. TALK ABOUT TALKING: What is public speaking? Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners. It is closely allied to "presenting", although the latter has more of a commercial connotation. 2Thursday, May 5, 2011
  3. 3. THAT WAS TERRIBLE.Thursday, May 5, 2011
  4. 4. TALKING IS EASY.Thursday, May 5, 2011
  5. 5. WE TALK EVERY DAY. TALKING TO FRIENDS, FAMILY, NEIGHBORS AND STRANGERS. IS EASY. YOU KNOW YOUR VOICE AND YOUR TONE.Thursday, May 5, 2011
  6. 6. SPEAKING IS HARD.Thursday, May 5, 2011
  7. 7. PUBLIC SPEAKING IS THE #1 FEAR GROUPS CAN BE ARE INTIMIDATING SPEAKING IS HARD. IT’S EASY TO FEEL ON THE SPOT, ESPECIALLY STANDING IN FRONT OF STRANGERS.Thursday, May 5, 2011
  8. 8. HOW DO WE MAKE HARD TALKING EASIER?Thursday, May 5, 2011
  9. 9. PRACTICE.Thursday, May 5, 2011
  10. 10. RUN THROUGH YOUR PRESENTATION, AND THEN RUN THROUGH IT AGAIN. AND THEN AGAIN. DONT SKIP STUFF - ACTUALLY PLAN PRACTICE WHAT YOU’RE GOING TO SAY. LEARN THE STORY YOU’RE GOING TO SELL. FIGURE OUT WHERE THAT STORY WORKS AND WHERE IT DOESN’T.Thursday, May 5, 2011
  11. 11. DON’T PRACTICE.Thursday, May 5, 2011
  12. 12. MEANING, DON’T REHEARSE. REHEARSED PITCHES SOUND ROTE DON’T AND UNINTERESTING. PRACTICE. REACT ORGANICALLY, IMPROVISE. IF YOU KNOW YOUR STUFF, THIS IS EASIER. SO...Thursday, May 5, 2011
  13. 13. KNOW YOUR STUFF.Thursday, May 5, 2011
  14. 14. SOUNDS OBVIOUS, BUT THIS IS THE MOST IMPORTANT THING YOU CAN DO. THE MORE YOU KNOW, THE MORE KNOW CONFIDENT YOU ARE. YOUR SPEAKING WITH AUTHORITY WILL STUFF. LET YOU RELAX, AND LET YOU FOCUS ON THE STORY. KNOWING AND BELIEVING IN THE WORK WILL MAKE YOU A BETTER ADVOCATE.Thursday, May 5, 2011
  15. 15. KNOW YOUR CLIENT.Thursday, May 5, 2011
  16. 16. KNOW TO WHOM YOU’RE GOING TO BE PRESENTING. HOW MANY? WHAT FORMAT? WHAT KNOW MEDIUM? STANDING? SITTING? YOUR RESEARCH THEIR BUSINESS AND CLIENT. THEIR HISTORY. KNOW WHAT THE GOALS ARE, AND WHAT THEY NEED TO GET OUT OF THE MEETING, AND STAY ON POINT.Thursday, May 5, 2011
  17. 17. READ THE ROOM.Thursday, May 5, 2011
  18. 18. PRESENTING TO SIX IS VERY DIFFERENT THAN 20. TRY TO SURVEY THE TONE OF THE ROOM BEFORE YOUR MEETING STARTS. READ RELAXED? SERIOUS? CASUAL? THE FIGURE OUT WHO IS SITTING ROOM. WHERE, AND POSITION YOURSELF FOR NATURAL EYE CONTACT. SIT IF IT SEEMS APPROPRIATE (EVEN ON THE TABLE EDGE). STAND ONLY IF YOU HAVE TO, OR IT SEEMS APROPOS.Thursday, May 5, 2011
  19. 19. TALK TO #2.Thursday, May 5, 2011
  20. 20. THE SECOND MOST IMPORTANT PERSON ON THE CLIENT SIDE IS YOUR FOCUS. THEY WILL BE DOING THE HEAVY LIFTING. TALK TO #2. THEY WANT APPROVAL FROM #1 (WHO IS ONLY THERE BECAUSE THEY HAVE TO BE). WIN THEM OVER, AND THEY ARE YOUR ADVOCATE.Thursday, May 5, 2011
  21. 21. YOU ARE THE STORY- TELLER.Thursday, May 5, 2011
  22. 22. GIVE YOUR PITCH LIKE YOU WERE TRYING TO TELL A KID A STORY. YOU ARE WEAVE AN ENGAGING TALE. USE THE EMOTION, HUMOR, DRAMATIC STORY- PAUSES. TELLER. KEEP YOUR ENTHUSIASM UP, BUT DON’T BE ANNOYING.Thursday, May 5, 2011
  23. 23. BE CONVERSATIONAL.Thursday, May 5, 2011
  24. 24. DON’T DICTATE. YOU’RE NOT MUSSOLINI ADDRESSING THE FASCISTS. SPEAK IN A TONE THAT’S APPROPRIATE FOR A CONVERSATION BE YOU’D HAVE ONE ON ONE WITH THESE PEOPLE. CONVERSATIONAL. CONVERSATIONS ARE 2 WAY STREETS, SO LET THERE BE SOME (CONTROLLED) INTERACTION. CONVERSATIONS LET PEOPLE FEEL ENGAGED.Thursday, May 5, 2011
  25. 25. SPEAK. DON’T READ.Thursday, May 5, 2011
  26. 26. LISTENING TO SOMEONE READ IS THE MOST BORING THING EVER. READING WILL KILL YOUR FLOW. ONLY DO IT IF YOU NEED TO QUOTE SPEAK. SOMETHING, LIKE A TECHNICAL PIECE. DON’T EVEN THEN, DON’T. READ. OUTLINE YOUR PRESENTATION AS BULLET POINTS TO HIT, AND THEN SPEAK AROUND THEM. DON’T READ OFF OF YOUR SLIDES EVER.Thursday, May 5, 2011
  27. 27. LULLS ARE THE ENEMY.Thursday, May 5, 2011
  28. 28. A LULL GIVES LISTENERS AN EXUSE TO LET THEIR MIND WANDER. LULLS LOSE ALL THAT GREAT BUILT LULLS UP EXCITEMENT. ARE THE LULLS MEAN PEOPLE CHECKING EMAIL, FACEBOOK, ETC. ENEMY. LULLS ARE AN EXCUSE TO INJECT DOUBT INTO YOUR AUTHORITY AND TO THE VIABILITY OF YOUR CONCEPT.Thursday, May 5, 2011
  29. 29. DO NOT TAKE NOTES.Thursday, May 5, 2011
  30. 30. SOMEONE SHOULD TAKE NOTES. THAT PERSON IS NOT YOU. NOTES TAKE AWAY FROM YOUR DO NOT FLOW. TAKE NOTES CREATE LULLS, GIVE OTHERS THE EXCUSE TO CHECK THEIR NOTES. PHONES/EMAIL/TUMBLR. AGREE ON WHO WILL BE TAKING NOTES IN YOUR GROUP BEFORE THE MEETING.Thursday, May 5, 2011
  31. 31. NEVER APOLOGIZE.Thursday, May 5, 2011
  32. 32. APOLOGIZING FOR YOURSELF UNDERCUTS YOUR AUTHORITY. IF SOMETHING SHOULD HAVE BEEN IN YOUR DECK, MAKE SURE IT IS. NEVER IF SOMETHING IS SCREWED UP, APOLOGIZE. ACKNOWLEDGE IT WITHOUT FOCUSING ON IT. PEOPLE WILL BE WARY OF YOUR PITCH REGARDLESS - DON’T GIVE THEM AMMUNITION.Thursday, May 5, 2011
  33. 33. BE FUNNY.Thursday, May 5, 2011
  34. 34. IF YOU’RE FUNNY, BE FUNNY. FUNNY IS GOOD - FUNNY IS ENTERTAINING. HUMOR GOES A LONG WAY IN A LONG MEETING. INJECT SOME LEVITY, ESPECIALLY BE IN VERY DRY SECTIONS. FUNNY. THIS DEPENDS AGAIN ON THE CLIENT AND THE ROOM - MAKE SURE HUMOR IS APPROPRIATE. DON’T BE RACIST, SEXIST, OR MAKE SPORTS JOKES UNLESS IT’S A SPORTS CLIENT.Thursday, May 5, 2011
  35. 35. MEET STUPIDITY WITH GRACE.Thursday, May 5, 2011
  36. 36. PEOPLE WILL SAY STUPID THINGS. THEY WILL SAY THEM FOR A VARIETY OF REASONS: MEET BECAUSE THEY ARE UNINFORMED BECAUSE THEY AREN’T PAYING ATTENTION BECAUSE THEY NEED TO JUSTIFY BEING IN THE ROOM STUPIDITY BECAUSE THEY’RE NOT SMART WITH REALIZE THERE IS NOTHING TO BE GAINED BY PUBLICLY SHAMING THEM. GRACE. EVEN IF YOUR CLIENT DOES IT, ABSTAIN. ANSWER AS GRACEFULLY AS POSSIBLE, OFFER TO ELABORATE LATER.Thursday, May 5, 2011
  37. 37. PAUSE.Thursday, May 5, 2011
  38. 38. YOU’RE PROBABLY RUSHING. IT’S OK. JUST TAKE A BREATH. TAKE A SIP OF WATER. USE THE PAUSE. TIME TO RECALIBRATE YOUR MESSAGE. NO NOTES, NO LOOKING DOWN, NO ‘UM, UH’, NO PHONE!Thursday, May 5, 2011
  39. 39. WHERE ARE YOUR HANDS?Thursday, May 5, 2011
  40. 40. BE AWARE OF YOUR BODY LANGUAGE. ARE YOU SLOUCHING? HANDS IN POCKETS? WHERE DON’T HOLD SOMETHING UNLESS ARE YOUR YOU NEED TO. YOUR HANDS WILL HANDS? SHAKE. A PAPER WILL MAGNIFY THAT. USE YOUR HANDS AS PUNCTUATION, BUT TRY NOT TO PUNCH YOUR CLIENT.Thursday, May 5, 2011
  41. 41. YOU = YOUR CLIENT.Thursday, May 5, 2011
  42. 42. YOU’RE THE SAME: BOTH HUMANS. YOU EVERYONE WANTS TO MAKE THE RIGHT DECISION. = EVERYONE WANTS APPROVAL FROM YOUR THEIR BOSS. CLIENT. YOU’RE PEOPLE. BE A PERSON, TREAT THEM LIKE PEOPLE.Thursday, May 5, 2011
  43. 43. YOU’RE IN THIS TOGETHER.Thursday, May 5, 2011
  44. 44. MEETINGS AREN’T YOU DOING SOMETHING TO THEM. WE ARE A TEAM, AND OUR GOALS YOU’RE IN ARE THE SAME. THIS DO NOT APPROACH A MEETING AS TOGETHER. ADVERSARIAL. EVERYONE WANTS TO GO HOME AND GET OUT OF THIS MEETING HAVING REACHED A GOOD DECISION.Thursday, May 5, 2011
  45. 45. BE ARROGANT.Thursday, May 5, 2011
  46. 46. YOU’RE THE LEADER OF THE MEETING, AND YOU ARE CALLING THE SHOTS. YOU ARE THE HIRED EXPERT, THE NINJA THEY BROUGHT IN TO FIX THEIR PROBLEMS. ACT LIKE A NINJA. BE THEY WANT TO BELIEVE IN YOU AND TRUST YOU’RE A GENIUS. ARROGANT. IF YOU BELIEVE IN AN IDEA OR A CONCEPT, FIGHT FOR IT (WITHIN REASON). BELIEVE IN WHAT YOU’RE PITCHING (THIS IS HARD SOMETIMES, BUT SO SO IMPORTANT)Thursday, May 5, 2011
  47. 47. BE HUMBLE.Thursday, May 5, 2011
  48. 48. TAKE CRITICISM HUMBLY, AND LISTEN. ACCEPT WHEN YOU MAKE MISTAKES, AND ACKNOWLEDGE BE THEY WILL BE CORRECTED. HUMBLE. KNOW YOUR CLIENT KNOWS MORE THAN YOU ABOUT THEIR BUSINESS. LET YOUR IDEAS AND YOUR WORK BRAG FOR THEMSELVES.Thursday, May 5, 2011
  49. 49. BE YOUR BRAND.Thursday, May 5, 2011
  50. 50. YOU ARE REPRESENTING YOUR COMPANY UP THERE, AND ARE A LIVING BREATHING EXTENSION OF YOUR BRAND. BE YOUR THAT BRAND HAS A REPUTATION, AND NEEDS TO BE MAINTAINED. BRAND. UNDERSTAND WHAT DEFINES YOUR COMPANY’S PARTICULAR PERSONALITY, AND MAKE SURE YOUR CHARACTER REFLECTS IT.Thursday, May 5, 2011
  51. 51. BE YOU.Thursday, May 5, 2011
  52. 52. IT’S HARD ENOUGH REMEMBERING ALL THE OTHER RULES. SO DON’T TRY TO TAKE ON A ROLE THAT YOU’RE NOT COMFORTABLE IN. BE YOU. YOU’LL BE MOST AT EASE AND CONFIDENT IN YOUR OWN STYLE, WITH YOUR OWN FLOW. SO ROCK IT.Thursday, May 5, 2011
  53. 53. SPECIAL ADDENDUM: PRESENTING OVER THE PHONE.Thursday, May 5, 2011
  54. 54. IN A WORD, DON’T.Thursday, May 5, 2011
  55. 55. BUT IF YOU CAN’T AVOID IT...Thursday, May 5, 2011
  56. 56. FIRST, BE IN AN OFFICE WITH THE REST OF YOUR TEAM. PRESENTING DETERMINE SPEAKING ORDER AND ON THE WHO WILL BE COVERING WHAT. PHONE. SPEAK CLEARLY AND DIRECTLY, NEAR THE PHONE.Thursday, May 5, 2011
  57. 57. POLITENESS CAN BE A PITFALL. IF YOU BEGIN SPEAKING WHEN SOMEONE ELSE BEGINS, DO NOT YIELD. IT JUST ENDS UP SOUNDING RIDICULOUS. PRESENTING MAKE UP FOR LACK OF FACIAL ON THE EXPRESSION AND FEEDBACK BY ASKING MORE QUESTIONS TO SEE PHONE. HOW THE INFORMATION IS BEING RECEIVED. BEWARE THE MUTE BUTTON (BOTH USING IT AND THE CLIENT BEING ON IT).Thursday, May 5, 2011
  58. 58. SPECIAL ADDENDUM: PRESENTING TO NON-AMERICANS.Thursday, May 5, 2011
  59. 59. BE SIMPLE AND DIRECT.Thursday, May 5, 2011
  60. 60. FOREIGN CLIENTS WILL LIKELY ONLY PICK UP ON 70-90% OF YOUR BE MESSAGE, AT BEST. SIMPLE WORSE IF YOU’RE BEING AND TRANSLATED (“WITH INTENSITY!”) DIRECT. THE MORE PLAIN YOUR LANGUAGE, THE MORE EFFECTIVE.Thursday, May 5, 2011
  61. 61. AVOID METAPHORS, ADAGES, AND BE PRETTY MUCH ALL CULTURAL SIMPLE REFERENCES. THEY WILL FAIL. AND HARDEST: ATTEMPT ONLY THE SIMPLEST OF HUMOR. JOKES ARE DIRECT. LOST IN TRANSLATION.Thursday, May 5, 2011
  62. 62. KNOW THE CULTURE.Thursday, May 5, 2011
  63. 63. BUSINESS CULTURE IS NOTORIOUSLY PARTICULAR FROM COUNTRY TO COUNTRY. KNOW WHAT MIGHT BE CASUAL TO US, MAY BE UNPROFESSIONAL OR THE DOWNRIGHT OFFENSIVE. CULTURE. MAKE AN EFFORT TO AT LEAST LEARN THE BASICS OF THEIR CULTURE, ESPECIALLY IF THIS IS AN ONGOING RELATIONSHIP.Thursday, May 5, 2011
  64. 64. SPECIAL ADDENDUM: ON LEAVE-BEHINDS.Thursday, May 5, 2011
  65. 65. SPOILER ALERT!Thursday, May 5, 2011
  66. 66. IF THERE IS A PACKET OF WHAT YOU’RE PRESENTING ON THE TABLE, THE CLIENT WILL LOOK THROUGH THE WHOLE THING BEFORE YOU GET THROUGH YOUR INTRO. SPOILER THIS IS NOT IN YOUR INTEREST. ALERT! IN THE METAPHOR OF THE STORYTELLER, THEY WILL HAVE SEEN THE ENDING AND ALREADY FORMED AN OPINION.Thursday, May 5, 2011
  67. 67. TO CONTROL THE STORY, YOU NEED TO CONTROL THE RATE OF INFORMATION DISSEMINATION. “LEAVE-BEHINDS” ARE JUST THAT - A RECAP OF WHAT YOU’VE JUST SAID FOR THE CLIENT TO KEEP SPOILER ONCE YOU’VE LEFT. ALERT! THIS IS EVEN WORSE WHEN SOMEONE HAS SHARED THE CONTENT WITH THE CLIENT BEFORE THE MEETING. SOMETIMES UNAVOIDABLE (LIKE ON THE PHONE), BUT TRY TO AVOID IT.Thursday, May 5, 2011
  68. 68. THANKS.Thursday, May 5, 2011
  69. 69. Thursday, May 5, 2011

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