GoodCasts BDNT December 2009 (Draft)

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First pass at my slides for December BDNT.

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GoodCasts BDNT December 2009 (Draft)

  1. 1. GoodCasts <ul><li>We make doing good fun </li></ul>
  2. 2. Goals <ul><li>Encourage social activism. </li></ul><ul><li>Self-sustaining business model. </li></ul><ul><li>Reward users for incremental changes. </li></ul><ul><li>Bring meta-gaming to social activism. </li></ul>
  3. 3. Assumptions <ul><li>People want to improve their surroundings; they just need guidance. </li></ul><ul><li>People are more likely to make changes if their friends can see their impact. </li></ul><ul><li>Brands are willing to pay to be associated with social improvement. </li></ul>
  4. 4. Revenue <ul><li>Sponsored Challenges </li></ul><ul><li>Did.gd Platform </li></ul><ul><li>Social Activism Analytics </li></ul>
  5. 5. Sponsored Challenges <ul><li>Three categories: Environment, Community, Self </li></ul><ul><li>Challenge friends & family to do good. </li></ul><ul><li>Each challenge is sponsored by a socially responsible organization. </li></ul>
  6. 6. Example Challenge <ul><li>Use Your Own Water Bottle </li></ul><ul><li>Sponsored by PUR. </li></ul><ul><li>You each get a free PUR branded bottle. </li></ul><ul><li>And a 30% off coupon for any PUR product. </li></ul>
  7. 7. Rewards <ul><li>Should enable the ATTEMPT, not reward the RESULT. </li></ul><ul><li>Tangible reward (+ discount) preferred. </li></ul><ul><li>Badges and Impact Points. </li></ul>
  8. 8. What’s in it for my Brand? <ul><li>Marketing with intrinsic social value. </li></ul><ul><li>Positive brand association, an incentive to learn more. </li></ul><ul><li>Customers - discounts are loss-leaders (PUR makes more money off replacement filters). </li></ul>
  9. 9. Live Demo <ul><li>Built with Balsamiq. </li></ul><ul><li>Check their blog for free license to “do-gooders”. </li></ul><ul><li>Reading this online? http://tr.im/gcasts </li></ul>
  10. 10. Long-term Revenue Did.gd Platform Social Analytics Available to any socially responsible organization. Opt-In “Yes I want to do more!” OpenFeint/Xbox Live for social activism. Connect Non-Profits with new activists. White Labeling (e.g. 2012 Election) Proof of our impact.
  11. 11. Questions & Feedback <ul><li>Why not non-profit? </li></ul><ul><li>Will brands pay? </li></ul><ul><li>Greenwashing an issue? </li></ul><ul><li>Social spam? </li></ul>@RyanSchneider @GoodCasts ryanleeschneider@gmail.com

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