Industry presentation technical appendix

Contextual Engagement
Technical Appendix

Exhibit A Percent of people that have seen a digital video display in the past month / week in each category
Source: 2010 Arbitron Digital Place-Based Video Study 2010

Exhibit B More people have seen a DPb screen in the past month
Source: 2010 Arbitron Digital Place-Based Video Study 2010

Exhibit CPeople who view DPb like it
Source: 2010 Mendelsohn Affluent Study. Affluents defined as P18+ $100k+ HHI

Exhibit DConsumers find Digital Place-based media entertaining
Source: See Saw/OTX 2007-2008

Exhibit EConsumers find Digital Place-based media informative

Exhibit FConsumers find Digital Place-based media relevant

Exhibit G Ad receptivity is particularly strong among younger affluents
Source: 2010 Mendelsohn Affluent Study. Affluents defined P18+ $100k+ HHI

Exhibit H2010 Advertising revenue by medium vs. year ago
Sources: DPb: Miller Kaplan & Arase. Other Media: Kantar Media

Exhibit IDPbParticipating Brands (Partial List)
Source: DPb network websites and case studies

Exhibit JViewers of DPb media are heavy users of the internet
Source: 2010 Fall GFK MRI

Exhibit KViewers of DPb media are more likely to use their Smartphone

Exhibit L Television viewers by quintile
Source: MRI 2010

Exhibit MDPb viewers are more likely to be light TV viewers

Exhibit NTargetability/Flexibility Capabilities

Exhibit OGeo-targeting Capabilities

Exhibit PWorld class program providers
Source: DPb network websites

Exhibit QOver 1/3 of adults take action after seeing DPb media

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Industry presentation technical appendix

by DPAA - Digital Place-based Advertising Association on Jul 26, 2011

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Industry presentation technical appendix — Presentation Transcript