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Setting up communication channels
Setting up communication channels
Setting up communication channels
Setting up communication channels
Setting up communication channels
Setting up communication channels
Setting up communication channels
Setting up communication channels
Setting up communication channels
Setting up communication channels
Setting up communication channels
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Setting up communication channels

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A talk given at a lean startup workshop in Singapore with a focus on creating communication channels that are easy to manage while keeping your followers engaged.

A talk given at a lean startup workshop in Singapore with a focus on creating communication channels that are easy to manage while keeping your followers engaged.

Published in: Marketing
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  • 1. Se#ng  up  communica.on  channels   Ryan  Lou     Founder,  Krawst      Tweet:  @RyanLou  
  • 2. Which  channels?  
  • 3. Pick  the  channels  that  get  you   EARLY  ADOPTERS  
  • 4. Find  your  honey  hole   Step  1:  Follow  someone  on  TwiGer   Step  2:  Link  to  landing  page  in  profile   Step  3:  Collect  email  addresses  
  • 5. One  or  two  touch  campaigns   Step  1:  Post  in  Facebook  Group   Step  2:  Gather  response   Hey,  we’re  working  on  something  that  will   solve  [Problem],  and  are  looking  for  people   who  are  [Customer]  who  will  be  willing  to   take  a  call,  email  us  feedback  as  we’re   building  the  [product].       [Link  to  landing  page/Google  form]    
  • 6. Use  your  exisXng  network   Ash  Maurya,   Running  Lean   Get  referrals  from  your  friends  via  email   Hey  {Friend},       Hope  all  is  well,  I  have  a  quick  favor  to  ask.       I’ve  got  a  product  idea  that  solves  [problem]  that  I’m  trying  to   validate..  I’d  appreciate  if  you  can  send  this  message  along  to   people  you  know  who  fit  this  target.       (Feel  free  to  change  a  bit  if  you  like)       -­‐-­‐-­‐       Hello,  we’re  a  [market]  company  working  on  a  new  service  to   solve  [Problem].       I  would  like  to  get  30  mins  of  your  Xme  to  help  understand   how  you’re  solving  this  now.  I’m  not  selling  anything  just   looking  for  feedback.      
  • 7. Use  your  product  to  get  new  users   Source:  hGp://www.slideshare.net/maGangriffel/growth-­‐hacking  
  • 8. Source:  hGp://www.slideshare.net/maGangriffel/growth-­‐hacking    
  • 9. Automate  the  process  
  • 10. Se#ng  up  communica.on  channels   Ryan  Lou     Founder,  Krawst      Tweet:  @RyanLou  

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