A practical introduction toLean Startup Thinking             @RyanLou
Eric Ries          Steve BlankStartup Lessons Learned   SteveBlank.com                              Ash Maurya
The basis of lean startupsLearning which activitiesin a startup creates value
Everything we thought we knew• Of course people have problems  (problem hypothesis)• Sure, everyone will use it  (customer...
Build - Measure - LearnRefer to: http://lean.st/principles/build-measure-learn for notes on the principleand http://www.de...
Start with ameasurable customer    hypothesis Then focus on themore critical ones first
3 ways to test• Problem exploration  – “Get the F out for the weekend”• Concierge service  – “Manually build out websites”...
Airbnb case study• Vision: Develop a professional photography program that compliments  Airbnb’s core business• Hypothesis...
How to get through the loop• Experiments:We believe people have problems launching their startupsThe smallest thing we nee...
How to get through the loop• Experiments:We believe people have problems launching their startupsThe smallest thing we nee...
How to get through the loop• Experiments:We believe people have problems:The smallest thing we need to prove that need is ...
Testing ALA startup validationStep 1: List all the assumptions you’re making about yourbusinessStep 2: Highlight the ones ...
Our mistakes from round 2• Make sure you solve a problem you care about• Get feedback from the right people (not just  SUP...
Now get out of the building
Best way to learn is to do it• BUT, these might help:  – Udemy lean startup at sxsw (http://www.udemy.com/lean-startup-sxs...
Intro to lean startups
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Intro to lean startups

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Intro to lean startups

  1. 1. A practical introduction toLean Startup Thinking @RyanLou
  2. 2. Eric Ries Steve BlankStartup Lessons Learned SteveBlank.com Ash Maurya
  3. 3. The basis of lean startupsLearning which activitiesin a startup creates value
  4. 4. Everything we thought we knew• Of course people have problems (problem hypothesis)• Sure, everyone will use it (customer hypothesis)• I’m smart, my product is exactly what the world needs (product validation)
  5. 5. Build - Measure - LearnRefer to: http://lean.st/principles/build-measure-learn for notes on the principleand http://www.designstaff.org/articles/shortening-the-build-measure-learn-cycle-2012-02-06.html for how to create an action plan through the BML
  6. 6. Start with ameasurable customer hypothesis Then focus on themore critical ones first
  7. 7. 3 ways to test• Problem exploration – “Get the F out for the weekend”• Concierge service – “Manually build out websites” – Sprout Route• Product pitch – Collect currency (time, money, commitment)
  8. 8. Airbnb case study• Vision: Develop a professional photography program that compliments Airbnb’s core business• Hypothesis: Hosts with professional photography will get more sign-ups• Secondary: They will sign-up for it• MVP: Spreadsheet with concierge service, contact host if they want professional pictures, send photographer, upload to dropbox, pay photographer• Measure: vs Control (professional photos get 2 – 3x more business)• Learn: Photographer turnaround, Host conversions, % of listings coveredGo to: http://www.udemy.com/lectures/growth-airbnb-case-study-joe-zadeh-76819
  9. 9. How to get through the loop• Experiments:We believe people have problems launching their startupsThe smallest thing we need to prove that need is to give themmoney (maybe 40k?)We will know they are successful when they finish spending themoney
  10. 10. How to get through the loop• Experiments:We believe people have problems launching their startupsThe smallest thing we need to prove that need is to give themmoney (maybe 40k?)We will know they are successful when they finish spending themoney
  11. 11. How to get through the loop• Experiments:We believe people have problems:The smallest thing we need to prove that need is to:We will know they are successful when they:
  12. 12. Testing ALA startup validationStep 1: List all the assumptions you’re making about yourbusinessStep 2: Highlight the ones that are most critical (go / no-go)factorsStep 3: Figure out how to measure and evaluate it (without bias)Step 4: Build an experiment to test, GET OUT OF THE BUILDING,Step 5: Learn, rinse and repeat
  13. 13. Our mistakes from round 2• Make sure you solve a problem you care about• Get feedback from the right people (not just SUP)• Lean startups is NOT just talking to customers• Cost of shipping too soon (minimal), cost of shipping too late (fatal)
  14. 14. Now get out of the building
  15. 15. Best way to learn is to do it• BUT, these might help: – Udemy lean startup at sxsw (http://www.udemy.com/lean-startup-sxsw- 2012-videos-and-presentations/) – Eric ries’ blog (www.startuplessonslearned.com ) – Steve blank’s blog (www.steveblank.com ) – Ash Maurya (www.ashmaurya.com) – How to create a lean canvas (http://startit.rs/wp- content/uploads/LeanCanvas.pdf) – Lean canvas online (http://leancanvas.com/) – What is Lean UX (http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting- out-of-the-deliverables-business/) – We got it wrong, learn-measure-build (http://grasshopperherder.com/build-measure-learn-vs-learn-measure- build/)

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