• Global network of people• Scalable ideas• Founders need to be skilledUS$40k Grant, No Equity.
“Bringing the startupcommunity together offline,getting user feedback andgenerating buzz are exactlywhat NY’s tech communityneeds to do so it can continueto grow and thrive. ”~ Harrison WeberTNW editor, New York office
“There is no betterfeedback in the worldthan hearing right fromyour target”Jared O’TooleUnder30ceo NYC editor
Startup people have an obssession withhockey sticks
“Nothing works better than improvingyour product.”— Joel Spolsky, Stack Exchange
First things FirstGlobally 923 MILLION peoplesearch the term “Google” onGoogle each month
First things FirstGlobally 923 MILLION peoplesearch the term “Google” onGoogle each monthWhat happens when they search for you?
3 things you need to focus on1) Getting people to the door2) Getting them to the AHA moment!3) Delivering product valueCredit: Chamath Palihapitiya
Another 3 things you should know• Of course people have problems(problem hypothesis)• Sure, everyone will use it(customer hypothesis)• I’m smart, my product is exactly what theworld needs(product validation)
How Brand Yourself accidentally went viralwith one feature
How Brand Yourself accidentally went viralwith one feature• Picked up by Mashable (14k shares)• Total 60K signups• Conversion on homepage optimized (From 8%- 30%)• Proactively pitched mediaRead: http://www.growhack.com/2012/10/17/how-brandyourself-unexpectedly-got-60k-users-in-60-hours/
Anatomy of a site designSource: http://blog.kissmetrics.com/landing-page-design-infographic/?wide=1
TEST TEST TESTSource: Designing for social traction http://www.slideshare.net/bokardo/designing-for-social-traction?from_search=4
Tips for pitching the press1) Pick the right publication2) Pitch only 1 feature3) Focus the story on specificshttp://www.growhack.com/2012/10/17/how-brandyourself-unexpectedly-got-60k-users-in-60-hours/
6 Steps to growth• 1. Track: Figure out what needs to be tracked. Track it.• 2. Understand: Delve into the data to understand how people are using theproduct.• 3. Prioritize: Evaluate and prioritize the areas most likely to yield growth.Sometimes they’ll be tweaks, sometimes they’ll be re-architected features,sometimes they’ll be completely new features.• 4. Design/Write: In the top area or two, design a few features that are likely toyield growth. I emphasize writing because the words describing a product oftenmatter at least as much as any other characteristics.• 5. Build: Code it up, push it out.• 6. Measure: Gauge success of new features. GOTO 1, 2, or 3, adjusting strategybased on the results.• Then every week or two, we’d run through steps 2-6: finding a problem area,brainstorming and designing possible improvements, building, and measuring theresultsFrom: http://numeratechoir.com/six-steps-to-growth-what-i-learned-as-500-startups-growth-hacker-in-residence/