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Building products that solve human needs
                                 Ryan Lou
                          Founder, Krawst
                         Tweet: @RyanLou
Building products that solve human needs 101
US$40k Grant, No Equity.


• Global network of people
• Scalable ideas
• Founders need to be skilled
Building products that solve human needs 101
The creation of a US$1B company
“Bringing the startup
community together
offline, getting user feedback
and generating buzz are
exactly what NY’s tech
community needs to do so it
can continue to grow and
thrive. ”

           ~ Harrison Weber
  TNW editor, New York office
“There is no better
feedback in the world
than hearing right from
your target”
            Jared O’Toole
  Under30ceo NYC editor
Building products that solve human needs 101
Smart founders are successful?
Smart founders are successful?
Smart founders are successful?

Hardworking founders are successful?
Smart founders are successful?

Hardworking founders are successful?
Smart founders are successful?

Hardworking founders are successful?


Smart and hardworking founders are
successful?
Smart founders are successful?

Hardworking founders are successful?


Smart and hardworking founders are
successful?
Being a founder is very reactive.
The basis of lean startups



Learning which activities
in a startup creates value
Just 3 things founders must do:

                          • Build products
                          • Talk to people
                          • Work out


                         See: http://www.foundersatwork.com/blog.html


                          And we do that in an
                          iterative “Build - Measure - Learn” loop.




Refer to: http://lean.st/principles/build-measure-learn for notes on the
principle and http://www.designstaff.org/articles/shortening-the-build-
measure-learn-cycle-2012-02-06.html for how to create an action plan
through the BML
Build - Measure - Learn




Refer to: http://lean.st/principles/build-measure-learn for notes on the principle
and http://www.designstaff.org/articles/shortening-the-build-measure-learn-cycle-
2012-02-06.html for how to create an action plan through the BML
Everything we thought we knew

• Of course people have problems
  (problem hypothesis)
• Sure, everyone will use it
  (customer hypothesis)
• I’m smart, my product is exactly what the
  world needs
  (product validation)
Combining photo sharing with Geo-caching




http://leanstartupmachine.com/2012/06/taking-on-a-market-leader-through-validated-
                 http://leanstartupmachine.com/2012/06/taking-on-a-market-leader-through-
learning/        validated-learning/
Problem:
Forming new social circles in a new place is
difficult.

Customer:
Students/Expats moving for at least 6 months.

Product:
City app to discover new people and things.



               Get the whole story at http://Go.Krawst.com
Experiment #1: Register early users

Learn: which cities I can register enough early
users.

Measure: Identify which cities have >150 users

Build: Landing page targeted at 6 cities




              Get the whole story at http://Go.Krawst.com
Get the whole story at http://Go.Krawst.com
Experiment #2: Understand institutions

Learn: How to tap into existing institutions

Measure: 3/10 favorable responses

Build: Email offices that handle international
student affairs




               Get the whole story at http://Go.Krawst.com
3 ways to test

• Problem exploration
  - talking to people.

• Concierge service
  – Providing the service manually.


• Product pitch
  – Sell it like it’s finished.
Start with a
measurable customer
    hypothesis

 Then focus on the
more critical ones first
Ideas aren’t valuable
Execution is what matters
No idea where to start?
You need these tools.
Lean Startup Machine Validation Canvas
http://leanstartupmachine.com/validationboard/
Created by @RyanLou for Startup Chile (email Ryan@Krawst.com)
Other slides




http://www.slideshare.net/ryanlou
Best way to learn is to do it
• BUT, these might help:
  – Udemy lean startup at sxsw (http://www.udemy.com/lean-startup-sxsw-
    2012-videos-and-presentations/)
  – Eric ries’ blog (www.startuplessonslearned.com )
  – Steve blank’s blog (www.steveblank.com )
  – Ash Maurya (www.ashmaurya.com)
  – How to create a lean canvas (http://startit.rs/wp-
    content/uploads/LeanCanvas.pdf)
  – Lean canvas online (http://leancanvas.com/)
  – What is Lean UX
    (http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-
    out-of-the-deliverables-business/)
  – We got it wrong, learn-measure-build
    (http://grasshopperherder.com/build-measure-learn-vs-learn-measure-
    build/)
Building products that solve human needs
                                 Ryan Lou
                          Founder, Krawst
                         Tweet: @RyanLou

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Building products that solve human needs 101

  • 1. Building products that solve human needs Ryan Lou Founder, Krawst Tweet: @RyanLou
  • 3. US$40k Grant, No Equity. • Global network of people • Scalable ideas • Founders need to be skilled
  • 5. The creation of a US$1B company
  • 6. “Bringing the startup community together offline, getting user feedback and generating buzz are exactly what NY’s tech community needs to do so it can continue to grow and thrive. ” ~ Harrison Weber TNW editor, New York office
  • 7. “There is no better feedback in the world than hearing right from your target” Jared O’Toole Under30ceo NYC editor
  • 9. Smart founders are successful?
  • 10. Smart founders are successful?
  • 11. Smart founders are successful? Hardworking founders are successful?
  • 12. Smart founders are successful? Hardworking founders are successful?
  • 13. Smart founders are successful? Hardworking founders are successful? Smart and hardworking founders are successful?
  • 14. Smart founders are successful? Hardworking founders are successful? Smart and hardworking founders are successful?
  • 15. Being a founder is very reactive.
  • 16. The basis of lean startups Learning which activities in a startup creates value
  • 17. Just 3 things founders must do: • Build products • Talk to people • Work out See: http://www.foundersatwork.com/blog.html And we do that in an iterative “Build - Measure - Learn” loop. Refer to: http://lean.st/principles/build-measure-learn for notes on the principle and http://www.designstaff.org/articles/shortening-the-build- measure-learn-cycle-2012-02-06.html for how to create an action plan through the BML
  • 18. Build - Measure - Learn Refer to: http://lean.st/principles/build-measure-learn for notes on the principle and http://www.designstaff.org/articles/shortening-the-build-measure-learn-cycle- 2012-02-06.html for how to create an action plan through the BML
  • 19. Everything we thought we knew • Of course people have problems (problem hypothesis) • Sure, everyone will use it (customer hypothesis) • I’m smart, my product is exactly what the world needs (product validation)
  • 20. Combining photo sharing with Geo-caching http://leanstartupmachine.com/2012/06/taking-on-a-market-leader-through-validated- http://leanstartupmachine.com/2012/06/taking-on-a-market-leader-through- learning/ validated-learning/
  • 21. Problem: Forming new social circles in a new place is difficult. Customer: Students/Expats moving for at least 6 months. Product: City app to discover new people and things. Get the whole story at http://Go.Krawst.com
  • 22. Experiment #1: Register early users Learn: which cities I can register enough early users. Measure: Identify which cities have >150 users Build: Landing page targeted at 6 cities Get the whole story at http://Go.Krawst.com
  • 23. Get the whole story at http://Go.Krawst.com
  • 24. Experiment #2: Understand institutions Learn: How to tap into existing institutions Measure: 3/10 favorable responses Build: Email offices that handle international student affairs Get the whole story at http://Go.Krawst.com
  • 25. 3 ways to test • Problem exploration - talking to people. • Concierge service – Providing the service manually. • Product pitch – Sell it like it’s finished.
  • 26. Start with a measurable customer hypothesis Then focus on the more critical ones first
  • 28. No idea where to start? You need these tools.
  • 29. Lean Startup Machine Validation Canvas http://leanstartupmachine.com/validationboard/
  • 30. Created by @RyanLou for Startup Chile (email Ryan@Krawst.com)
  • 32. Best way to learn is to do it • BUT, these might help: – Udemy lean startup at sxsw (http://www.udemy.com/lean-startup-sxsw- 2012-videos-and-presentations/) – Eric ries’ blog (www.startuplessonslearned.com ) – Steve blank’s blog (www.steveblank.com ) – Ash Maurya (www.ashmaurya.com) – How to create a lean canvas (http://startit.rs/wp- content/uploads/LeanCanvas.pdf) – Lean canvas online (http://leancanvas.com/) – What is Lean UX (http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting- out-of-the-deliverables-business/) – We got it wrong, learn-measure-build (http://grasshopperherder.com/build-measure-learn-vs-learn-measure- build/)
  • 33. Building products that solve human needs Ryan Lou Founder, Krawst Tweet: @RyanLou