The Changing Media Landscape

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The Internet has fundamentally changed the way people find, discover, share, shop, and connect. Learn how the media landscape has changed through the years with the evolution of technology and the internet, and how businesses can effectively adapt their marketing strategy based on the ways people consume information.

This was presented on February 26, 2014 at the Fenton, Michigan, Chamber of Commerce Lunch & Learn seminar.

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The Changing Media Landscape

  1. 1. The Changing Media Landscape By Ryan Litwiller
  2. 2. Agenda: Exploring 4 Elements of the Changing Media Landscape • Media Fragmentation – Shift in Attention • Multiple Screens – Shift in Technology • Zero Moment of Truth – Shift in Search • Everyone Has a Voice – Shift in Communication SHIFT HAPPENS
  3. 3. We’ve Come a Long Way Since the Printing Press
  4. 4. Media Fragmentation – Attention Shift The Internet has fundamentally changed the way people find, discover, share, shop, and connect
  5. 5. Are we getting in front of the right people, effectively?
  6. 6. Multiple Screens – Technology Shift Source: Google: The New Multi-Screen World 2012
  7. 7. Are our websites mobile responsive?
  8. 8. Zero Moment of Truth – Search Shift
  9. 9. Local Fenton Searches Keyword Avg. Monthly Searches fenton house fenton mi 880 weather fenton mi 720 fenton hotel 720 the laundry fenton mi 590 crust fenton mi 390 sagebrush fenton mi 390 spoonz fenton mi 260 city of fenton mi 260 fenton michigan weather 210 applefest fenton mi 140 fenton township mi 90 fenton mi schools 90 where is fenton michigan 90 fenton mi library 70 fenton michigan news 50 the rock fenton mi 20
  10. 10. Are we making it easy for people to find us?
  11. 11. Everyone Has a Voice – Communication Shift Social media has made it easy for people to talk about your business, sharing both the good and the bad
  12. 12. Are we really listening and engaging with customers?
  13. 13. The Internet has fundamentally changed the way people find, discover, share, shop, and connect Have we evolved as marketers?
  14. 14. Questions? Ryan Litwiller 810.429.3639 rlitwill@mlive.com Twitter: @RyanLitwiller

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