English 2 - Project 2 - Research Assignment Report Writing

ENGLISH II (ELG 30605) | ASSIGNMENT 2: RESEARCH REPORT | pg. 1
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIROMENT
PRESENTATIONTITLE:
GROUP MEMBERS
Names Presentation&Report Roles
Joyce Wee Yi Qin Comparison analysis, Transcripts,
Compilation
Lim Pui San Brief description, Photographer,
Mok Po Yi Comparison analysis, Videographer
Ryan Kerry Jee Jin Yiing Key Summary, Conclusion, Minutes
Sonia Mancxia Artistic cover, Recommendation
Tan Wing Hoe Brief description, Videographer
Too Mun Fai History, Interviewer
ENGLISH II (ELG 30605)
LECTURER: MS. CASSANDRA WIJESURIA
SUBMISSION&PRESENTATIONDATE: 12TH
JANUARY2015 (MONDAY)

TABLEOF CONTENTS
Title Page Numbers
Artistic Cover
Cover Page 1
Table of Contents 2
Key Summary 3
1.0 History of Trade
1.1 77 Unisex Saloon 4
1.2 GC Hair Studioand Academy 4
2.0 Brief Descriptionof Business
2.2 GC Hair Studioand Academy 6-7
3.0 Comparative Analysis 8-10
3.1 Summary Table of Differences 11-12
3.2 Conclusion 13
4.0 Recommendation 14
4.2 GC Hair Studioand Academy 15
Bibliography 16
Appendices
∙ Appendix 1:Transcript
∙ Appendix 2:Photos
∙ Appendix 3:Meeting minutes
17-22
23-26
27-29
References 30

KEY SUMMARY
To deepen our understanding towards the uprising of the hairdressing profession
local business as a team, we researched and interviewed 2 hairdressing firms of which
one of them being a home based business (77 Unisex) and another being a commercial
based business (GC Hair Studio & Academy).
GC Hair Studio & Academy has been operating for 15 years and it is founded by
the founder and director Gary Choy. This leads to the naming of the firm being GC Hair
Studio & Academy. It is a renowned hairdressing company in the Klang Valley. It has also
been the favourites of many throughout the area since it began operating 15 years ago
due to its dedication, professional skills and various hair services it has to offer.
On the other hand, 77 Unisex is a home based business, founded by Madam Ho
Ah Yoke 30 years ago when she was at the age of 23. It is a renowned home based
hairdressing saloon in the neighbourhood and also the surrounding the area of Sungai
Way. This home based hair studio of hers is renowned for its traditional hairdressing
methods and authentic hair products with cheap prices up until now.
Different environments and other external factors lead to different business
outcomes when both home based and commercial based business such as these two
firms are compared and which leads to a series of analytical research that we, as a team
had done.

1.0 HISTORY OF BUSINESS
1.1 77 UNISEX SALOON (HOMEBASED BUSINESS)
For our home based business interview, we managed to find a hair saloon located in
Sungai Way. She started this business 30 years ago when she was only 23 years old.
After working with many different types of jobs, she finally found her interest in hair
styling. This eventually became her passion and motivated her to continue this line of
profession as a hair stylist for the next three decades up until now. She operated her
business in a small hair studio which was built behind her mother’s backyard to save
cost. Her modal for this business was only roughly RM6000 back then, which would be
equivalent to today’s RM15000. When she first started her saloon, business was
booming as many people from around Sungai Way would come to her saloon to cut, dye
or perm their hair. During Chinese New Year Eve, she would have to work till midnight
to keep up the pace with all the customers getting their hair styled up for the festive
season. However due to many factors such as increase in competitors, customers
moving out of Sungai Way and others, business has declined drastically throughout the
years. Nowadays, she only needs her housemaid to help around in the saloon, instead of
hiring a few assistants like she did back then. Her annual revenue for the past few years
never exceeded RM14000 due to the lack of customers as compared to before. She
managed to last so long up until now in this business because she is not required to pay
any rent.
1.2 GC HAIR STUDIO AMD ACADEMY (COMMERCIAL BASED BUSINESS)
The GC Hair Saloon & Academy has one headquarters located in Cheras, Selangor and
another operating branch situated in Puchong, Selangor. This hair saloon has been
operating for 15 years by its founder and director Gary Choy, hence its name being GC
Hair Saloon & Academy. This saloon has been favourites to many as it satisfied and still
satisfying customers throughout the Klang Valley leading to many new customers
coming in every once in a while. The said saloon provides many different services such
as the regular haircut that comes with any style or fashion of your choice, quality hair
curling, hair dying with their signature hair dye brand, Schwarzkopf which originates
from Germany. Most of the time, they will employ two to three hair stylists to work side
by side with the manager of the saloon. GC Hair Saloon & Academy also has their own
academy that teaches students of all ages that are interested in becoming a hair stylist.
The students will be taught personally by the director or manager and gradually become
a qualified hair stylist trainee after six months of training at GC Hair Saloon Academy.

2.0 BRIEF DESCRIPTION OF BUSINESS
2.1 77 UNISEX SALOON
77 Unisex Saloon is a home-based saloon, located within an old residential area in
Sungai Way. The founder of this business is Madam Ho Ah Yoke. Madam Ho started her
business in 1985 because her passion towards hairdressing was lit up after being
influenced by her sister in her years of 23rd
. This business is slightly different from others
due to her lower expenses as compared to others as she wise-used the backyard of her
house to build a small space for her hairdressing career.
The services provided by 77 Unisex Saloon are commonly practiced by most of
the saloons in the market, which includes haircuts, hair dying, hair perming and hair
straightening for both men and women. According to Madam Ho’s interview, there are
five to eight customers in average that visits the saloon every day. Most of the visitors
are Madam Ho’s regular customers. Occasionally there will be some new customers that
heard of the saloon through their friends. Generally, the targeted market of this
business is children and senior citizens staying surrounding the neighbourhood. Since it
is a small business, only one foreign labour is hired for miscellaneous tasks.
Due to the rise of popularity of this profession, there are many competitors
around Petaling Jaya and also Subang Jaya. The strategies that Madam Ho used to
maintain her business are using good quality hair products and maintain good
connections with her customers. Besides offering such services, there are also few
products sold such as hair mousse and hairstyling wax.
This business of hers has no branches. The operating hours of this business starts
from 8AM to 5PM every day and closes every Monday.
Pricing list
Services Price (RM)
Haircuts RM 12
Hair dying RM 40 - RM 50
Hair perming RM 70
Hair straightening RM 150

2.2 GC HAIR STUDIO AND ACADEMY
GC Hair Studio and Academy is established by Gary Choy in 1998. This saloon is
located in Bandar Puteri Puchong (a commercialized area opposite Giant, Puchong). This
saloon is a commercialized service business as it has two hair branches under the said
company. The headquarters is situated in Cheras while the first branch is in Puchong.
The services provided include haircuts, hair dying, hair perming, hair
straightening, hair therapy and hair styling. It also provides hair academy and courses
for the public. Due to its strategic location, it has a good and steady flow of customers in
and out of the hair studio every day, which has around 25 to 30 customers. Therefore,
the saloon hired 3-4 full-time hairstylists and a few trainees from their own academy.
Youngsters and adults between the ages of 15 to 50 are mainly the targeted market of
this saloon.
There are a few competitors in this area, such as Parfait Hair Studio and
Millionaire Studio, both of which located right opposite GC Hair Studio and Academy. To
face the obstacles, GC Hair Studio and Academy provides excellent hairdressing skills
with good quality products imported by Germany to maintain its business. Besides, hair
products such as shampoo, conditioner, hair serum, hairstyling wax and hair mousse
also retailed by the saloon to increase the business income.
The business hours of GC Hair Studio and Academy are from 10:30 AM till 8:30
PM and the saloon is off on Tuesdays.

Pricing list
Junior Senior Professional Director
Cut &
Blowdry
RM10 above RM15 above RM26 above RM35 above
Shampooing
& Blowdry
RM16 above RM19 above - -
Shampooing
& Blowdry &
Cut
RM30 above RM35 above RM46 above RM55 above
Short Medium Long
Dying RM60 RM90 RM120 above
Additional
Highlighting
- - RM30 above
Hair Perming RM60 RM90 RM120 above

3.0 COMPARATIVEANALYSIS OF BUSINESS’ COMPARATIVETRAITS
77 unisex saloon GC hair studio and academy
i. Number of
competitors in
the area
∙ Hong House Saloon
∙ New Colour Saloon
∙ Fione’s Hair cut
∙ Izzo Hair Saloon
∙ D Hair Park
∙ APT Hair Saloon
ii. Brief
description of
competitors
Hong House Saloon Izzo Hair Saloon
The business started in 1996.
The saloon provide normal hair
dressing services. They mainly
focus on children and senior
citizens.
The business started in 2006.
The saloon provides services
such as Hair dying, rebonding,
hair perming, nutritional hair
treatment and algae hair loss
treatment.
New Colour Saloon D Hair Park
The saloon has moved from a
residential area to a shop lot in
the year 2003. The business also
sells hair accessories apart from
normal hair dressing services
This saloon business started
recently and it is located at the
second floor of one of the shop
lots. They provide the same
services as a normal saloon and
also make up and nail services.
Fione’s Hair Cut APT Hair Salon
The saloon is newly founded at
Sungai Way new village. The
saloon provides makeup and
hair dressing services and other
usual hair services.
The business has been
operating for 20 years. It has 43
branches and this is one of
them. APT is a major hair saloon
chain and also a hairdressing
academy in Malaysia. They
provide professional
hairdressing and make up
services as well.

iii. Business
strategies to
compete
with
competitors
Pricing
The pricings are slightly higher
than other home-based saloons
in that area because it offers
better quality products.
The prices are affordable
despite offering professional
hairdressing services and good
quality hair products.
Pricing ( During peak seasons )
The saloon will not raise the
prices for any services.
They will raise the price at a
range from around RM3 to RM4
during peak seasons.
Advertisement
A small signage is positioned in
front of the main gate of the
house. They do not advertise
much because most of their
customers are regulars.
The saloon has a large signage
placed at the façade of the shop
lot. A largely printed pricing list
is placed in front of the saloon
as well. There are banners
positioned in front of the saloon
to attract customers. A website
and Facebook page are used to
publicize their business.
Quality of services
Friendly and interactive. The services offered are
satisfactory and professional.
Atmosphere
The interior of the hair studio is
old so as the furniture and the
equipment used. The shop
radiates a vintage feel, offering a
vintage feel to the customers.
The hair studio’s interior is
modern and fully furnished.
Furniture and equipment used
are up to date and are in good
condition to ease labour and
ensure the comfort of the
customers.
Variety of products
The saloon uses good quality of
local hair products to provide
services to the customers.
They are known for
implementing a German
branded hair product -
Schwarzkopf. The product is a
qualified hair care product to
ensure customers the best hair
care solutions.

Obstacles faced
by a new
business
A new business usually faces the lack of publicity. They are not
well-known from the start so they intend to have a problem to
advertise their business. If this problem persists, they might have a
low number of customers visiting. Besides, the intense competition
among the same industry at a specific location might affect the
new businesses. Customers often prefer to visit existing businesses
rather than
the newly formed businesses. This is because customers are more
confident with what they are familiar with. This will bring down the
sales of the new business.
Nature of
market
Both the saloon is in a perfectly competitive market. There are a lot
of hair saloons at the same area and they are providing similar
hairdressing services as well.
For 77 Unisex saloon, the business provides good hairdressing skills
as the shop owner has much experience in this field. The business
also provides better hair products to ensure customers getting the
best services hair and scalp.
For GC Hair Studio and Academy, the business serves customers
with professional hairdressing skills with a comfortable
environment. They implement qualified hair products which are
imported from Germany to ensure the quality of their services
offered.

3.1 SUMMARY TABLEOF THE DIFFERENCES BETWEEN BOTH SALOONS
77 Unisex ASPECTS GC Hair Studio and
Academy
∙ Haircuts
∙ Hair dying
∙ Hair perming
∙ Hair straightening
Services ∙ Haircuts
∙ Hair dying
∙ Hair perming
∙ Hair straightening
∙ Hair therapy
∙ Hair styling
∙ Hair academy
One foreign worker for
miscellaneous tasks
Workers 3-4 full time hairstylists
*2-3 trainees from the
academy (occasionally)
Retirement Future plan Plans to open new branch
in Petaling Jaya within 2
years.
∙ Products used such as
shampoos and other
hair products are of
high quality
Strategy Excellent hairdressing
skills along with using
renowned and branded
hair products.
Madam Ho Ah Yoke
started her hairdressing
career at the age of 23.
She started having
passion towards
hairdressing after being
inspired by her sister.
She started her own
business in 1985 at the
backyard of her house
and it still exists up until
now.
Founder and History Gary Choy is the CEO and
Artistic Director of GC
Academy of Hair Design.
After graduating from
London, Gary worked as a
professional hairdresser,
as well as owning his first
hair studio which began
operation in 1998.

77 Unisex is located in an
old residential area in
Sungai Way. The saloon is
built in the backyard of a
residential unit back then
hence making it old
looking.
Location GC Hair Studio and
Academy is located in
Bandar Puteri Puchong
(opposite Giant,
Puchong). There are a lot
of other hair studios
operating around that
area (2 hair studios
located just across the
road).
0 Amount of other saloons
nearby
5
No branches Number of branches One branch (Puchong)
*Headquarters at Cheras
8 AM - 5 PM Business hours 10:30 AM - 8:30 PM
Solely handled by Madam
Ho
Business operation Managed and monitored
by Lee Yi Ling (Branch
Manager)
5 - 8 customers per day Number of customers 25 - 30 customers per day
∙ Children and senior
citizens
∙ Regular customers
Targeted market Youngsters and adults
ages from 15 - 50
RM12 Price Range (Haircut
only)
RM6 - RM55

3.2 CONCLUSION
Based on the analysis, it is apparent that 77 Unisex is a home based saloon that was and
is still operating in the backyard for decades. Through these years, it has become a
hobby rather than a job or a business to the saloon owner. In contrast, GC Hair Studio
and Academy is an established and commercialized saloon and is situated in Puchong.
Although different in business styles, both saloons sells the same types of hair products
which includes shampoos, conditioners, hair mousse, hair styling wax and hair serum.
In terms of potential, GC Hair Studio and Academy has more potential to develop
further as Mr Gary Choy has the intention of branching out the business to different
locations in the Klang Valley. In fact, it already has a branch after 15 years of operation.
As for 77 Unisex Saloon, it is still in the same condition as it was 30 years ago and has no
plan of renovating the place. The less attractive interior, out of date equipment and old
hairdressing styles is also one of the down factor that tends to slow down the business
growth.
Besides that, the presence of 77 Unisex is hardly visible to the public as it is hidden at
the backyard with no advertisement. The lack of advertisement and publicity restricts it
with the same customers that came since the start of the business. On the other hand,
GC Hair Studio publicizes themselves in the World Wide Web and social media. This
helps attracts the younger generation to the saloon.

4.0 RECOMMENDATIONS
The comparative analysis has been done between 77 Unisex (home based
business) and also GC Hair Studio & Academy (commercial based business).
Through thorough research and analysis, we can conclude that GC Hair Studio &
Academy (commercial based) have not fully utilize the location that they are operating
their business. This is due to the place being not strategic enough. The location set up
for business is affected by the many saloons clustered around the same area competing
against each other. The saloon that was interviewed also faced business tension due to
the major differences in prices in that particular area.
As for 77 Unisex (home based), the major obstacles that the business are facing
are the unawareness of the presence of the saloon and also its home based specialty
hair services it has to offer due to the lack of advertisement. Besides, the home based
saloon less attractive interior and also out of date equipment tend to drive customers
especially the younger generations. This is another downside of the business which tend
leads to it being an obstacle to the business’ income.
4.1 77 UNISEX SALOON
1. ADVERTISEMENT
Due to lack of advertisement and publicity, the presence of the 77 Unisex is hardly
visible. The placement of the banner is placed too far away from the saloon itself which
leads to confusion. Visual advertisement is very important especially for a home based
business like 77 Unisex. They could consider being more aggressive in terms of
advertising and publicity to create awareness, attention and also attraction towards the
saloon’s presence. Advertising and publicity can be taken another further step through
social networks such as Facebook and Instagram. Through social network advertising
and publicity, 77 unisex is able to spread attention to the public regarding its specialty,
hair services offered and also professions without having to waste money.
2. ENVIRONMENT & EQUIPMENT
77 Unisex should really take the interior of the saloon into account. The interior of the
saloon is far too old and does not look appealing towards customers, especially not to
the customers of the younger generations. Hence, they can consider either an interior
facelift and overhaul or some minor renovations to attract more customers. 77 Unisex
should also upgrade the equipment and furniture used to entertain their customers as it

is getting old and also out of date. They could invest in new equipment in order to
attract and maintain existing customers and also further expand their hair services.
4.2 GC HAIR STUDIO AND ACADEMY
1. PRICING
As GC Hair Studio & Academy is located amidst of a bunch full of competitors, the prices
should be cheaper than the rest of the saloons around. This could ensure the saloon to
maintain existing customers and also attract more new customers as lower prices are
bound to attract more customers as compared to the other saloons with a higher price.
The prices that are being offered could also be lowered during festive seasons.
Promotional rate could also be given to the customers during the period of festivities.
Prices could also be lowered in terms of academy fees to attract more students or
apprentices to pursue career in the saloon which in turn will also help raise the business’
income.
2. LOCATION
As mentioned previously, GC Hair Studio & Academy are placed in the middle of a bunch
full of other famous saloons. This proves that the location of the saloon is an obstacle
for the said business. In order to cope with this, GC Hair Studio & Academy should
consider searching for a new and more strategic location whereby the quantity of hair
studios and saloon is not as high and the demands of saloons are high. This will drive the
business income of GC Hair Studio & Academy to a whole new overwhelming level as
the competition in this said kind of location is low and hence and attract more
customers solely the saloon as the demand is high.

BIBLIOGRAPHY
∙ Tezak, E. & Folawn, T (2011). Successful Salon and Spa Management (6th ed., p.
156). Cengage Learning.
∙ Cohen, W. (2005). The Marketing Plan (5th ed., p. 37). John Wiley & Sons.
∙ Mokotoff, E.C. (2010). The Salon Industry Business Artist (p. 20). Lulu.com
∙ Kumar, S.A. (2008). Entrepreneurship Development (p. 26). New Age International
∙ Ladies & Gentleman : GC Hair Studio & Academy. (2011, February 3.). Retrieved
January 10, 2015, from http://famecherry.com/fameporting/ladies-
gentleman/gc-academy/
∙ Hair-tractive Makeover Contest. (2007, September 24). Retrieved January 10,
2015, from http://hairtractive.blogspot.com/2007/09/gc-hair-studio-and-
academy.html

APPENDICES
APPENDIX1
Transcript (77 Unisex Saloon): Too Mun Fai and Ho Ah Yoke
Q: When did the business first started?
A: When I first started this business, I was 24 years old. I’m currently 54 years old so this
business was started 30 years ago, which was 1985. It was hard times back then, my
hands had rashes due to the over exposure to the chemicals in the hair products. My
mother saw my condition and told me to stop working and get married.
Q: Are you the sole owner of this business or you have other partners working with you?
A: It’s my own business at the backyard of my house.
Q: Why did you choose hairdressing?
A: I started working as a factory worker at a young age of 12. My interest towards
hairdressing was inspired by my sister. She brought me into this field and sparked my
passion towards hairdressing.
Q: The saloon usually has more regular customers or new customers?
A: The saloon is located at the backyard, making it not visible from the roads. So we
seldom have new customers coming in. Occasionally, there will be one or two new
customers coming in after being introduced by friends. Some of my regular customers
come from Subang or Shah Alam because they were used to have their hair cut by me.
Q: What is the annual revenue of this business?
A: This business earns an amount of approximately RM 1000 every month. So the annual
revenue will be about RM 12000.

Q: How did you manage to keep the business running with the amount of revenue the
business gets?
A: Well, I don’t have to worry about rental as it is within the compound of my own
house.
Q: Is this the only saloon for this business?
A: Yes. We don’t have any branches as it is only a small business.
Q: Are there any tough competitors around this area?
A: Of course there is. Competition is everywhere. As this is an old village, there are quite
a number of saloons along the main roads and the marketplace. Business was good
when it first started, but it slowed down gradually after time. The demand is different
now, especially the youngsters.
Q: How much did you spend to start up the business from scratch?
A: I didn’t actually spend much as the saloon was at my own backyard. The cables and
wires were done by my father so I just have to spend more on the accessories and
equipments. I spent around RM 6000 in total to start this business.
Q: In your opinion, do you think running hair business in present days is easy?
A: It’s not easy to run this business right now compared to the past. There are too many
saloons in the market now, the competition is very strong. The other saloons set their
prices very low because they have a student hairdressers working for them.
Q: Do you sell other products besides providing hair dressing services?
A: Yes. We sell shampoos and a number hair styling products.

Q: Do you hire any extra workers?
A: I have 2 hairdressers working for me last year. But the business slowed down so I let
them off. Currently, I have a foreign worker working for me. She usually does the
miscellaneous tasks such as washing the towels and cleaning the floor.
Q: Will there be more customers during festive seasons?
A: Not really. Business gets slower during that time. It used to get very busy especially
during Chinese New Year. I have to work all night on the eve of CNY to keep up with the
flow of customers to get their hair done for the celebration.
Q: Which age range are your customers from?
A: Senior citizens. My nephew once told me that my saloon looks like an old folks’ home.
Sometimes they’ll bring their grandchildren along for haircuts so usually there are
children and senior citizens.
Q: What services do the customers usually request for?
A: They usually come for haircuts.
Q: How are the hair services usually priced?
A: RM 12 for haircuts. RM 40 for hair dyeing. RM 70 for hair perming and RM 150 for
hair straightening.
Q: Does these prices apply to all gender?
A: Yes. The prices apply to both male and female. The only thing that matters is the
length when it comes to dyeing, perming and straightening.

Transcript (GC Hair Studio and Academy): Too Mun Fai and Lee Yi Ling
Q: When did the business first started?
A: 15 years. The business started 15 years ago which is year 1998.
Q: Who started this business?
A: The founder of our studio is Mr Gary Choy, who is also our director currently. He
started the business after his graduating from London with a hairdressing profession.
Q: Are there any existing branches in the country?
A: There’s only one brunch currently which is this store you are in (Puchong) which was
opened about 3 years back. Our headquarters is located in Cheras.
Q: Are there any future plans for the business?
A: Yes. We are currently planning to have another branch in Petaling Jaya. There is a big
market there though the competition is quite strong. But these are still all in planning
stage, so hopefully it will happen in a couple of years
Q: Who are your targeted customers?
A: Generally, we target customers in the age range from 15 to 50 because we have a
more modern style of hairdressing. They can be of different races. Our customers are
usually economically average or above average.
Q: Does the saloon face strong competition?
A: The competition here is very strong. There are already 7 saloons just within this
commercial area, which is a lot. You can see that there is already 2 saloon across the
road. We have the advantage of seniority here as we were here for a longer time than
the other saloons nearby so it somehow attracted more customers to us.

Q: The saloon usually have more regular customers more or new customers?
A: We have both but there are relatively more regular customers. They usually come for
follow-ups.
Q: Is running the business hard?
A: Actually there’s no such thing as tough or simple. It really depends on how much
passion you have towards this career and how often you practice your skills. It is also
important to keep your skills updated as there are always new hairstyles or hair
products. You have to know which product suits the hair condition of your condition.
Passion, skills and knowledge is what you need to run the business well.
Q: Does the saloon sell any products for extra income?
A: We sell a wide range of hair products from hair care products to hair styling products.
We mostly focus on the sales of Schwarzkopf, which is a known German brand. Of
course there are other local brands but there are too much for me to state.
Q: How are the hair services usually priced?
A: They are priced according to grades (junior cut, senior cut, Professional cut and
Director cut). For example, I am the manager of this branch so I will cut under director
cut. Director cuts are usually priced RM 45 for males and RM 50 for females (long haired)
For hair colouring, the pricing are according to the length and thickness of hair. For guys,
the price are usually around RM 120 and RM 240 for long haired females.
In terms of hair wash, it will be at a price of RM 30 for both male and female.
Q: How many workers does this branch have?
A: So far there are 3-4 full time workers in this branch. Occasionally, there will be a
couple of students from our academy working as trainees.
Q: Will there be more customers during and before festive seasons?
A: Yes of course. The saloon will be busier than usual a month before the festive seasons.

Q: Will there be a raise in price during that time?
A: There will be a slight rise in price which will be a few Ringgits. The other saloons out
there might have 30% - 50% rise but we usually do that just to balance up with the rise
in the workers’ salary.
Q: What services do the customers usually request for?
A: They usually come for haircuts or colouring. But it depends on how we push our
services because they don’t really know what we have in our list of services.
Q: The business name states that there’s an academy. Can you roughly talk about it?
A: Our academy has students from age 15 to 50. They are taught normal hairdressing
skills and how to dress themselves appropriately as a hairdresser. They can go further in
hairdressing by attending advanced classes after the basics (6 months).
The classes are usually kept small at 1 to 2 students so the teachers can attend to every
student. After graduating, they can choose to work for GC or work in a saloon elsewhere.
Q: Does the saloon prefer to hire hairdressers from their own academy of other
hairdressers?
A: We usually prefer hiring those from our own academy as it is easier to teach them
new styles because their basic foundation in hairdressing is from us. So the style would
be similar.

APPENDIX2
Following are photos and documents takenduring interviews.
77 UNISEX SALOON
Interior of the saloon There are only a few simple furnitures
and chairs set up in the saloon
The entrance The saloon
is built at the backyard of
a house like an extension.
Hair washing area An old hair washing
chair is positioned at the back of the
saloon
Madam Ho attending to her customer
before the interview

Hair dressing equipments [LEFT] Vintage hair perming machine [TOP
RIGHT] Combs and scissors [BOTTOMRIGHT] Hair curlers
Group photowithMadam Ho, founderof 77 Unisex Saloon

GC HAIR STUDIO AND ACADEMY
Entrance counter Saloon interior
Hairwashing area A products display shelf placed in the
centre of the saloon.

Photowith Ms Lee Yi Ling,Branch Managerof GC Puchong
Hair colour samples Two competitors located opposite GC
hair studio, which are Parfait Hair
Studio and Millionhair Studio.

Appendix 3
Minute 1
DATE 31st
DECEMBER 2014
TIME 2 PM to 4 PM
VENUE Taylor’s Lakeside University Campus
GROUP MEMBERS TUTORIAL GROUP ROLES
Joyce Wee Yi Qin Monday
Lim Pui San Monday
Mok Po Yi Tuesday
Ryan Kerry Jee Jin Yiing Thursday
Sonia Mancxia Thursday
Tan Wing Hoe Monday
Too Mun Fai Thursday
No. ACTIVITY ACTIONS TAKEN BY
1. Decision of business line for research purposes. All members
2. Decision of choices regarding location of businesses. All members
3. Finalization of business line and locations. All members
4. Distribution of roles between group members. All members
5. Listing of interview questions. All members

Minute 2
DATE 05th
JANUARY 2015
TIME 12 PM to 2 PM
Lim Pui San Monday
Mok Po Yi Tuesday
Tan Wing Hoe Monday
1. Designing of artistic cover. All members
2. Compilation of home based business and commercial
based business interview questions
All members

Minute 3
DATE 10th
JANUARY 2015
TIME 10 AM to 7 PM
Lim Pui San Monday
Mok Po Yi Tuesday
Tan Wing Hoe Monday
1. Finalization of artistic cover. All members
2. Compilation of the each sub parts of the research
report.
All members
3. Finalization of the compiled research report. All members
4. Finalization of edited interview videos for both
home based business and also commercial based
business.
All members
5. Preparation of presentation slides. All members
6. Finalization of presentation slides. All members

REFERENCES
∙ Tezak, E. & Folawn, T (2011). Successful Salon and Spa Management (6th ed., p.
156). Cengage Learning.
∙ Cohen, W. (2005). The Marketing Plan (5th ed., p. 37). John Wiley & Sons.
∙ Mokotoff, E.C. (2010). The Salon Industry Business Artist (p. 20). Lulu.com
∙ Kumar, S.A. (2008). Entrepreneurship Development (p. 26). New Age International
∙ Ladies & Gentleman : GC Hair Studio & Academy. (2011, February 3.). Retrieved
January 10, 2015, from http://famecherry.com/fameporting/ladies-
gentleman/gc-academy/
∙ Hair-tractive Makeover Contest. (2007, September 24). Retrieved January 10,
2015, from http://hairtractive.blogspot.com/2007/09/gc-hair-studio-and-
academy.html
∙ Personal Interview
Structure: Ho Ah Yoke (5th
January 2015) Personal Interview
∙ Personal Interview
Structure: Lee Yi Ling (6th
January 2015) Personal Interview

English 2 - Project 2 - Research Assignment Report Writing

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