Video Search Engine
Optimisation
Ryan Jones
Conceptual Shift
Search Engine Optimisation
Annotations
Use your online presence
•
•
•
•

Web site
Facebook
Twitter
Google+
Upload Videos!
•
•
•
•

Videos are just like any other content
SCHEDULE!
Make it regular
Entice subscribers
Engage with your
audience
• Reply to comments on your videos
YouTube Nonprofit Program
• Similar benefits to being a YouTube
Partner
• Tailored to not-for-profits

youtube.com/nonprof...
Channel branding
Call to action overlays
Donate button
Video sharing
• Emotions / high arousal
• People are more likely to share funny
videos
• Celebrities can help sell your vi...
Resources
• Playbook Guide: YouTube for Good
• Playbook:
– http://www.youtube.com/yt/creators/playbook.
html
Questions
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Video search engine optimisation

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Delivered online via webinar to charitable organisations.

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  • ----- Meeting Notes (1/08/12 11:03) -----Personal background: - 10 years online video - Starting with YouTube - Online streaming - First online stream of rallying in Australia - worked with national championships
  • YouTube is NOT a video web siteIt is the world’s second largest search engine.Think “Google for videos”Search Engine Optomisation becomes VERY important.
  • These may seem a bit basic, but here goes!You need a description on your slides.You can add links to your web site, social media accounts, etc.Should include optimised description content just like your web site. Same rules apply. Appropriate keywords are very important.
  • Example of annotations: - links to other videos - Subscribe - Link to Facebook/TwitterAnnotations can be used to provide subscribers with a specific call to action, or link to another video.YouTube have found that unless you provide users with a specific call to action, they won’t do anything.
  • Make sure you post links to your videos on your social networking sites and your web site. Not only will this boost your video views, but it will also increase your subscribers.
  • Videos are just like any other content – to really catch your audience you need a content calendar so you can schedule when your videos will be released.Make it realistic – your viewers will come to expect videos at that time, i.e.: - Every Wednesday - Every second Monday - The first Friday of the month
  • Vital to maximise your Video SEO benefits - more links to your web sites - more links to important content
  • Ability to set custom backgrounds to provide perfect visual messaging to accompany your videos.Ability to set a custom header with links.
  • Call to action overlays are similar to text ads in videos, except for charities they can provide viewers with a specific action you want them to take, i.e. making a donation, registering for a newsletter, signing a petition, etc.Most effective when they are specific to a video – i.e. video about a clean water campaign should have a call to action asking for donations for the clean water campaign.KONY
  • Donate button powered by Google Checkout, so people who are engaged with your cause can donate on the spot.This is a good example of a branded YouTube for nonprofits page – branded background, icon, call to action overlay and donate button.
  • H1: Videos that evoke high arousal emotions (either of positive or negative valence) are shared more than those that evoke low arousal emotions (either of positive or negative valence).H2: Videos that evoke high arousal positive emotions are shared more than those that evoke high arousal negative emotions.H3: Videos that evoke positive emotions are shared more than those that evoke negative emotions.
  • Video search engine optimisation

    1. 1. Video Search Engine Optimisation Ryan Jones
    2. 2. Conceptual Shift
    3. 3. Search Engine Optimisation
    4. 4. Annotations
    5. 5. Use your online presence • • • • Web site Facebook Twitter Google+
    6. 6. Upload Videos! • • • • Videos are just like any other content SCHEDULE! Make it regular Entice subscribers
    7. 7. Engage with your audience • Reply to comments on your videos
    8. 8. YouTube Nonprofit Program • Similar benefits to being a YouTube Partner • Tailored to not-for-profits youtube.com/nonprofits
    9. 9. Channel branding
    10. 10. Call to action overlays
    11. 11. Donate button
    12. 12. Video sharing • Emotions / high arousal • People are more likely to share funny videos • Celebrities can help sell your videos
    13. 13. Resources • Playbook Guide: YouTube for Good • Playbook: – http://www.youtube.com/yt/creators/playbook. html
    14. 14. Questions
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