Your SlideShare is downloading. ×
0
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Mobile Optimisation for Email
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile Optimisation for Email

215

Published on

Copy of the presentation given at TFMA & Internet World 2013.

Copy of the presentation given at TFMA & Internet World 2013.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
215
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mobile Optimisationfor Email
  • 2. • Head of Email – tmw• IAB Email Council MemberStay in contact (twitter):@hickling@tmwagencyabout me/Ryan Hickling
  • 3. our work /our clients
  • 4. • Current state of email on mobile• What marketers should be doing right now• The basics of responsive design for emailintro/what to expect
  • 5. the current state/statsDepending on sector & other factors up to 50% of your list are opening emails onmobile devices right now.• Smartphone / Feature phone adoption64%/36% as of Dec 2012 - comScore• Smartphone email usage43% almost every day - comScore• Email was the #1 most used mobile activity in 2012 - Ofcom
  • 6. the current state/stats
  • 7. Mobile purchasing decisions are most influenced by Emails from companies(71%) only surpassed by the influence of Friends (87%). – Adobe “2013 Digital PublishingReport: Retail Apps & Buying Habits”57% of smartphone and tablet owners checked email while watching a TV program. 59% duringcommercials Nielssen – “State of the Media” (2011)41.09% of emails are opened on a mobile operating system or device. – Knotice (2013)the current state/stats
  • 8. • Monitor mobile device open rates• Check mobile interaction• Review customer journey• Define KPIsMobile first!what you should do/check user base
  • 9. what you should do/options• Do nothing• Fluid layouts• Responsive design
  • 10. • Content display based on screen size• Only one versionresponsive email/what & why?
  • 11. responsive email/a few of the benefits• Image & Copy Resize• Separate styling• Control of CTA position• No need to zoom• Removal of horizontal scrolling• Hide un-needed copy• Mobile specific content
  • 12. responsive email/considerations• Design• Development• QA• Device support
  • 13. responsive email/examples
  • 14. responsive email/examplesActively increasessales of the targetgroup
  • 15. responsive email/examples
  • 16. mobile first/optimisation• Forces concentration on objectives• Design & copy improvements• Removal of clutter
  • 17. sources & further reading/• comScore Mobilens 3 month avg end Dec 12 (UK)• Ofcom Communications Market Report 2012• Litmus – emailclientmarketshare.com• http://www.emailmonday.com/mobile-email-usage-statistics
  • 18. sitecore/digital marketing system• Device type reporting• Advanced personalisation• Triggered campaigns / Lifecycle Engagement• Testing & OptimizationEnd

×