Game On: From Game-Zero to Gaming in No Time - UX Cambridge 2011


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Innovation games work and are a great addition to your UX tool-kit. They save time, help to build better products, can help difficult teams to collaborate and generally are more fun. But introducing these games to an unreceptive or even receptive organisation can be a challenge. Knowing which games to use and when to use them, getting stakeholder and team member buy-in, and bringing games out of product definition workshops and in to everyday/weekly meetings can feel like an uphill battle.

In this collaborative session we'll explore ways to overcome these hurdles. We'll look at strategies to get comfortable with playing games as well as ways to get your entire organisation to embrace them.

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Game On: From Game-Zero to Gaming in No Time - UX Cambridge 2011

  1. 1. FROM GAME-ZERO TO GAMING IN NO TIME Ryan Haney UX Cambridge, Nov 2011#uxcam #gameon @happygeneralist
  2. 2. Who are you? @happygeneralist
  3. 3. Game OnJUST LIKE IN GAMES, THERE ARE RULES HERE @happygeneralist
  4. 4. What does your __________ look like?
  5. 5. The Problem Businesses, meetings and offices are often designed to optimise for efficiency and space, or not designed at all. People who are the loudest and most self-seeking can often dictate the conversation and direction. @happygeneralist
  6. 6. The Problem Businesses, meetings and offices are often designed to optimise for efficiency and space, or not designed at all. Discuss People who are the loudest and most self-seeking can often dictate the conversation and direction.10 min. @happygeneralist
  7. 7. 5 Whys WHY DON’T WE SPEND MORE TIME DESIGNING OUR BUSINESSES FOR COLLABORATION AND INNOVATION? 1. Why? 1. 2. Why is #1 true? 2. 3. Why is #2 true? 3. 4. Why is #3 true? 4. 5. Why is #4 true? 5.10 min. @happygeneralist
  8. 8. Discussion vs 5 Whys What was the difference in the amount of ideas, diversity of opinion?5 min. @happygeneralist
  9. 9. Knowledge Economy CREDIT @jasonglaspey @happygeneralist
  10. 10. Now we work like this TextCREDIT @happygeneralist
  11. 11. And our workplaces are evolving
  12. 12. Meanwhile, technologyis becoming morespecialised @happygeneralist
  13. 13. How do weget the most? @happygeneralist
  14. 14. Collaboration & Play @happygeneralist
  15. 15. Collaboration “[Collaboration is] a key driver of overall performance of companies... its impact is twice as significant as a company’s strategic orientation and five times as significant as the external market environment.” New Research Reveals Collaboration Is a Key Driver of Business Performance Around the World @happygeneralist
  16. 16. Collaboration “Collaboration counts for 36% of overall business performance” Productivity in Collaboration-intensive Knowledge Work: The Collaboration Management Imperative @happygeneralist
  17. 17. Collaboration OVER 1/3 of the performance of our businesses depend on how well we are able to work together. @happygeneralist
  18. 18. Play “The great benefits of play... are the ability to become smarter, to learn more about the world... [and] to adapt to a changing world.”Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul - by Stuart Brown M.D.Pg. 49 @happygeneralist
  19. 19. PlayPlay is serious experimentation
  20. 20. PlayPlay allows us to take risks
  21. 21. PlayPlay is natural
  22. 22. What tools do wehave to combinethese two things? @happygeneralist
  23. 23. Innovation GamesAKA GAMESTORMING, FACILITATION GAMES, BUSINESS GAMES @happygeneralist
  24. 24. Been around since the 70s
  25. 25. Dave Gray Luke Hohmann Sunni BrownJames Macanufo @happygeneralist
  26. 26. Game on What types are there? @happygeneralist
  27. 27. CREDITImage by Dave Gray
  28. 28. Game on Lightweight Heavyweight @happygeneralist
  29. 29. Game on What are they good for? @happygeneralist
  30. 30. Game onSharing Knowledge
  31. 31. Game onSolving Problems
  32. 32. Game onCreating Products/Prototypes
  33. 33. Game onMarket Research
  34. 34. Why use them?Seriously*, you need morereasons?How about all the time you’ll savefrom failing quickly and making sureeveryone is working on the sameproblem.*Aren’t we serious enough, while getting nothing done? @happygeneralist
  35. 35. What’sStopping You? @happygeneralist
  36. 36. Speedboat What’s holding back adoption of these games? Take two post-it notes and write down one thing that’s holding you back on each. When you’re done, post it by an anchor on the poster. The larger and deeper the anchor, the more it’s weighing the boat down.8 min. @happygeneralist
  37. 37. Anchors •Materials •Proof •Willingness (attitudes) •Cultural •Experience @happygeneralist
  38. 38. Strategies @happygeneralist
  39. 39. Brainstorm What strategies could you employ? Yes! This is a game too. See who can get the most ideas at your table. 1 idea per post-it note.4 min. @happygeneralist
  40. 40. Affinity Map What trends do you see? Categorise together. Don’t label categories until the end.6 min. @happygeneralist
  41. 41. Develop ConceptsChoose 3 ideas and draw how you would implement them12 min. @happygeneralist
  42. 42. Strategies Present @happygeneralist
  43. 43. Strategies Some other strategies @happygeneralist
  44. 44. Just wing itWing it @happygeneralist
  45. 45. Build Trust
  46. 46. Have fun
  47. 47. Collab LabBuild an army
  48. 48. Collab Lab Collab Lab Starter Kit 1 - 1.5 hours TIME This could be during lunch, at the end of the day if you can still use the office or even at a coffee shop/pub at night Choose 1 - 3 to analyse GAMES Depending on the time and how in-depth you want to go on a particular game. Sometimes it’s good to concentrate on one, and others to compare or see how games interact together As many warm bodies as you can get VOLUNTEERS 3 people are a lesson, 12 is a party. If you have more than 8-10 you can always break in to multiple groups Most any space will do IDEA LAB No real lab required. Having some wall space or a white board helps. Couches are good and it helps to be somewhere you won’t be disturbed @happygeneralist
  49. 49. Collab Lab Collab Lab Format Introduce the game INTRO What it’s useful for and what kind of activity it is accomplishes. I.e. opening, exploring or closing. Play games separately or combine PLAY Playing games at different speeds is helpful to get an idea for how much effort they take to get people to the final goal. Sometimes it’s helpful to play a game multiple times in a row to Allow plenty of discussion time DISCUSS If playing multiple games it can be useful to facilitate discussion in between the games as well as after. The discussion tend to revolve around the mechanics of the game, how people feel as a participant (met or unmet expectations), what applications the games have and how they can be combined with other games we’ve played or know about @happygeneralist
  50. 50. Resources Books @happygeneralist
  51. 51. Resources Gamestorming Wiki Innovation Games Tastycupcakes Websites @happygeneralist
  52. 52. Review WHAT WILL YOU TAKE AWAY?5 min. @happygeneralist
  53. 53. @happygeneralist