Domain7: Mobile Web Market Analysis

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An overview of the state of the mobile industry as it pertains to the web. Content developed and driven based on the belief of the centrality of content to distributed content to mobile devices …

An overview of the state of the mobile industry as it pertains to the web. Content developed and driven based on the belief of the centrality of content to distributed content to mobile devices (http://www.domain7.com/mobile). Presentation content from a workshop session presented in Vancouver in September 2011 (http://domain7.com/blog/d7-workshops-designing-and-building-for-the-mobile-web/)

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Transcript

  • 1. The Mobile Moment Bart Byl, Domain7 @bartrandMonday, 19 September, 11
  • 2. The Mobile LandscapeMonday, 19 September, 11
  • 3. People are adopting mobile 8 times faster than they got on the Web a decade ago. Source: http://www.consafelogistics.com/en/KnowledgeCenter/News/2011/September/07/Mobility_trends.aspxMonday, 19 September, 11
  • 4. Mobile’s taking over Facebook 500 Non-mobile users Mobile users 375 250 125 0 2010 2011 Source: http://www.facebook.com/press/info.php?statisticsMonday, 19 September, 11
  • 5. In 2 to 4 years, half your site’s visitors will be via mobile. Source: http://www.idc.com/getdoc.jsp?containerId=prUS23028711Monday, 19 September, 11
  • 6. What kind of mobile? Web traffic by device in Canada Other 2.0% iPod Touch 14.9% Feature phone 1.5% iPad 33.5% Other smartphone 3.6% Android Phone 8.2% Android Tablet 0.4% Other Tablets iPhone 1.3% 34.6% Source: http://searchengineland.com/comscore-the-ipad-owns-97-percent-of-us-tablet-traffic-82855Monday, 19 September, 11
  • 7. First Decision: App or Site?Monday, 19 September, 11
  • 8. Native App? GPS Camera Accelerometer Graphics Monetization Advanced UI Full screen Contacts CalendarMonday, 19 September, 11
  • 9. 80% of branding apps never reach 1000 downloads Source: http://www.lukew.com/ff/entry.asp?1402Monday, 19 September, 11
  • 10. Website? Linkable Searchable No 30% cut Single platform Quick to market Don’t need Steve’s approval Cheap No updates No installationMonday, 19 September, 11
  • 11. People looking for information about you are more likely to Google you than open the App Store.Monday, 19 September, 11
  • 12. What do users prefer? Facebook Mobile Posts by Client Blackberry 13% iPhone 14% m.facebook.com 59% Android 14% http://danzarrella.com/new-data-on-mobile-facebook-posting.htmlMonday, 19 September, 11
  • 13. So unless you absolutely must, go Web.Monday, 19 September, 11
  • 14. 10 Tips for Strong Mobile ContentMonday, 19 September, 11
  • 15. 1 Home Downtime Learn how your audience uses their devices. 80% 84% In lines 76% Shopping 69% Work 62% TV 62% Commute 47% 0 22.5 45 67.5 90 http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/Monday, 19 September, 11
  • 16. 2 Don’t assume users’ current situation.Monday, 19 September, 11
  • 17. 3 Supply the same content to all devices.Monday, 19 September, 11
  • 18. 4 Represent content differently across different devices.Monday, 19 September, 11
  • 19. 5 Highlight crucial content.Monday, 19 September, 11
  • 20. 6 Entice visitors into long-form content. Source: http://www.useit.com/alertbox/page-abandonment-time.htmlMonday, 19 September, 11
  • 21. 7 Split content into smaller chunks.Monday, 19 September, 11
  • 22. 8 Adapt to observed behaviour.Monday, 19 September, 11
  • 23. 9 Use mobile to improve the desktop. David Leggett : “The most reasonable case for omitting objects from a mobile site is when the object wasn’t essential to the desktop site in the first place.” http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/Monday, 19 September, 11
  • 24. 10 Let the constraints spur your imagination.Monday, 19 September, 11