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todaysgoal
Learn and leverage next
generation trends to
thrive in tomorrow’s
multi-generation
marketplace.
theagenda
1) the millennial
2) culture shifts
3) corporate shifts
4) consumer shifts
THE
MILLENNIAL
#1
Age Numbers
iGen < 14 50+ million
Millennials 14-34 80 million
Gen X 35-49 51 million
Boomers 50-68 76 million
Builders 69...
36%
18% 30%
16%
Builders (’25-’45)
Baby Boomers (’46-’64)
Generation X (’65-’79)
Millennials (’80-’99)
2014workplace
25%
75%
Millennials
Other Generations
2025workplace
Millennials are a critical mass of
early adopters.
CULTURE
SHIFTS
#2
50% of
bloggers are
Millennials.
of Millennials have a Bachelor’s Degree
making them the most educated
generation in American history.63%
of Millennials (vs 29% of non-
Millennials) are engaged in uploading
videos, images and blog entries.
60%
of Millennials have
liked more than 20
brands on Facebook.
43%
of Millennials
either want
to start a
business or
already have
started one.
54%
of bloggers are Millennials.
21% of
freelancers are
still enrolled in
a university.
of Millennials would
give away personal
information to get
more relevant
advertising.
25%
of youth play
computer and video
games.
97%
Millennials will
insist on a more
tech dependent,
engagement rich,
reward based, &
transparent
culture.
CORPORATE
SHIFTS
#3
of Millennials would
rather be mobile than
static when working.
79%
70%of Millennials might reject
traditional business to
work independently.
of Millennials won’t accept
jobs from companies that
ban social media.56%
of U.S executives will be
eligible to retire in the next 5
years.
63%
of Millennials want to work for
companies that reward idea
generation and creativity.39%
of Millennials prefer to be
rewarded or recognized for
their work at least monthly.41%
of Millennials will choose
workplace flexibility
over pay.45%
years is the
average
tenure for
Millennials.
2
of iGen teens
hope they will
have a hobby that
turns into a full-
time job.
76%
Millennials will
demand more
entrepreneurial,
project-based,
remote & innovative
work.
CONSUMER
SHIFTS
#3
is the year Millennials will
have the most spending
power of any generation.
2018
of Millennials have already made
purchases with their smartphones.
41%
60% of millennials
are engaged in
rating products &
services.
of Millennials stay updated
on brands through social
networks.63%
of Millennials report that
user-generated content
influences what they buy.
:)
:(
84%
of Millennials would share information
with a company if they got something
in return.
51%
are more likely to
buy a brand they
know supports a
cause.
50%
Millennials desire
a mobile, social
conscious, and
collaborative
marketplace.
maintainperspective
1) constantly converse
2) closely listen
3) consume relevant content
www.ryan-jenkins.com/subscribe
585858
RESOURCE. <your
TEXT: RESOURCE. 

<your email>
TO: 585858

email>
Subscribeat:
or…
references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Bazaar, 2013, ...
Next Generation Trends by Ryan Jenkins
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Next Generation Trends by Ryan Jenkins

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Generational conflict has been around for as long as there has been 2 or more generations present on the plant. What makes today different? Social media and the Internet have become the greatest equalizers. These innovations have enabled individuals to start a business or build a brand in an afternoon at a local coffee shop for $0. This puts a new urgency and accountability on the shoulders of leaders, corporations and personal brands. It’s become imperative that we understand tomorrow’s trends in order to leverage them as our catalysts for mega success in the future.
Follow the blog/podcast: www.ryan-jenkins.com

Published in: Business

Transcript of "Next Generation Trends by Ryan Jenkins"

  1. 1. todaysgoal Learn and leverage next generation trends to thrive in tomorrow’s multi-generation marketplace.
  2. 2. theagenda 1) the millennial 2) culture shifts 3) corporate shifts 4) consumer shifts
  3. 3. THE MILLENNIAL #1
  4. 4. Age Numbers iGen < 14 50+ million Millennials 14-34 80 million Gen X 35-49 51 million Boomers 50-68 76 million Builders 69-89 56 million* G.I. Generation 90+ 60 million* thegenerations
  5. 5. 36% 18% 30% 16% Builders (’25-’45) Baby Boomers (’46-’64) Generation X (’65-’79) Millennials (’80-’99) 2014workplace
  6. 6. 25% 75% Millennials Other Generations 2025workplace
  7. 7. Millennials are a critical mass of early adopters.
  8. 8. CULTURE SHIFTS #2
  9. 9. 50% of bloggers are Millennials.
  10. 10. of Millennials have a Bachelor’s Degree making them the most educated generation in American history.63%
  11. 11. of Millennials (vs 29% of non- Millennials) are engaged in uploading videos, images and blog entries. 60%
  12. 12. of Millennials have liked more than 20 brands on Facebook. 43%
  13. 13. of Millennials either want to start a business or already have started one. 54%
  14. 14. of bloggers are Millennials. 21% of freelancers are still enrolled in a university.
  15. 15. of Millennials would give away personal information to get more relevant advertising. 25%
  16. 16. of youth play computer and video games. 97%
  17. 17. Millennials will insist on a more tech dependent, engagement rich, reward based, & transparent culture.
  18. 18. CORPORATE SHIFTS #3
  19. 19. of Millennials would rather be mobile than static when working. 79%
  20. 20. 70%of Millennials might reject traditional business to work independently.
  21. 21. of Millennials won’t accept jobs from companies that ban social media.56%
  22. 22. of U.S executives will be eligible to retire in the next 5 years. 63%
  23. 23. of Millennials want to work for companies that reward idea generation and creativity.39%
  24. 24. of Millennials prefer to be rewarded or recognized for their work at least monthly.41%
  25. 25. of Millennials will choose workplace flexibility over pay.45%
  26. 26. years is the average tenure for Millennials. 2
  27. 27. of iGen teens hope they will have a hobby that turns into a full- time job. 76%
  28. 28. Millennials will demand more entrepreneurial, project-based, remote & innovative work.
  29. 29. CONSUMER SHIFTS #3
  30. 30. is the year Millennials will have the most spending power of any generation. 2018
  31. 31. of Millennials have already made purchases with their smartphones. 41%
  32. 32. 60% of millennials are engaged in rating products & services.
  33. 33. of Millennials stay updated on brands through social networks.63%
  34. 34. of Millennials report that user-generated content influences what they buy. :) :( 84%
  35. 35. of Millennials would share information with a company if they got something in return. 51%
  36. 36. are more likely to buy a brand they know supports a cause. 50%
  37. 37. Millennials desire a mobile, social conscious, and collaborative marketplace.
  38. 38. maintainperspective 1) constantly converse 2) closely listen 3) consume relevant content
  39. 39. www.ryan-jenkins.com/subscribe 585858 RESOURCE. <your TEXT: RESOURCE. 
 <your email> TO: 585858
 email> Subscribeat: or…
  40. 40. references The logos used in this presentation are the property of the respective third parties. disclaimer Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/ 201202_Millennials_whitepaper.pdf Boston College Center for Work & Family, CreatingTomorrow’s Leaders: the Expanding Roles of Millennials in theWorkplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how- we-talk-about-work/ MrYouth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/] Jason Ryan Dorsey, Y-SizeYour Business: How GenY Employees Can SaveYou Money and GrowYour Business (Wiley, 2009) Jeff Fromm & Christie Garton, MarketingTo Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (NewYork: Barkley Inc, 2013) Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
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