App discovery webinar fierce

App Discovery in a fragmented mobile world

GetJar is the world’s 2 nd largest app store
Appsolutely Everything
Started in 2005
Supports 2200+ phones
70,000+ free apps
90M downloads per month
1 billion downloads to date
200+ countries
App / Site Publishing and Promotion for content owners
Free distribution
Pay-Per-Download distribution
App / site promotion

Providing distribution for some of the biggest brands… Internet Players Games & Entertainment Social Networking

In an industry that will reach 50 bln downloads by 2012 92 % CAGR March 2010, Chetan Sharma Consulting

Resulting in a mass market business of sizeable value
A $32 billion dollar industry by 2015…Juniper Research
US market estimated to be $2 billion this year and $4 billion by 2014…Parks Associates
US market data points (Comscore, April 2010)
69 million consumers used apps in April 2010
38 million / 31 million were smartphone / featurephone users
Largest categories: Weather, Social Networking, Search, News, Sports
Confidential

All this is driven by content hungry consumers Confidential 18-34 years 61% Male 70% Download Min. 3-4 times week 60% Have downloaded apps with ads 65% Use mobile Internet more then Internet 69% Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic 42% using apps while at home

Top apps downloaded on GetJar in August
Facebook – social networking
Ebuddy – social networking
Opera mini - browser
Nimbuzz – social networking
Google – search
Mig33 – social networking
Yahoo! Mobile – News / search
My-player –
Bitstream Bolt – browser
Yahoo! Mail - email
Facebook – social networking
Insyt – search
GetJar – search
Myxser – entertainment
Nimbuzz – social networking
Napster – music
Jfog – entertainment
YouTube – entertainment
Fandango – entertainment
Ringer - entertainment
Confidential Global US

However, being successful is not child’s play…
Over 4,000 different handsets
At least 8 different platforms to develop on
More then 48 different app stores
An estimated 425,000 apps alone in the App Store, Android Market and GetJar
Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes…
Confidential

Confidential Publishers have many different choices to promote apps SMS campaigns? App stores? Ad network buys? QR codes? Bluetooth?

Consumer marketing – Just App it! Confidential APP IT! is a unique link created when you upload your app / site to GetJar It’s provides you with one, single destination to tell consumers where to get your app or access your site regardless of their phone make/model”

The App it! link is created for free Confidential

Facebook: App it! off a mobile site Confidential Step 1: Placed the App it! link on their mobile site Step 2: The consumer clicks the link and is taken to their page on GetJar Step3: GetJar serves them the most appropriate app for their handset

App it! increased downloads more then 10x
Uploaded their site in March 2009
Placed the App it! link on their site in Sep 2009
Downloads went from 80,000 / week to 1.5 million!

Associated Press: Just APP IT! with email!
As part of the World Cup the Associated Press wanted to promote it’s apps to users using email
They uploaded their apps and mobile site to GetJar
Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers
The resulting email campaign achieved a 20% click through from consumers

Cnectd: App It! through Twitter Confidential
Uploaded iPhone, Android and BB apps
Placed App it! on their website
Tweeted the link
600,000 dl’s in 6 days

App it! can be used on a website (example) Confidential

Or even in a TV spot (through SMS)
Include a shortcode SMS in the call to action in your TV commercial or other campaign
(eg: “Text: PRIZE to 81118”)
Consumers text in a message via SMS on their mobile phone
They receive an SMS message to their phone with your APP IT! link http://getjar.com/yourappname or http://getjar.com/yourpromoname
They click on this link and are taken to your product page on GetJar where we auto-detect their handset
They then download the most appropriate app or site for their phone
Confidential Text APPIT! to 81118

In-store marketing – It’s all about placement
PPD: sponsored apps on GetJar
Google ad sense type ad service.
Bid for premium visibility to increase downloads.
Successful bids get premium listing
Pay only for successful downloads
Channels : GetJar.com and m.GetJar.com, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena
Targeting: Bid for downloads by geography, by handsets and by carrier
m.getjar.com

PPD is also visible on getjar.com

Case study: Google
Goal: Google was looking to reach a global audience with it’s Google Mobile App application
Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion.
Solution: GetJar Pay Per Download campaigns were deployed in 2 phases
Results: Google now receives over 1,000,000 downloads/ month
Downloads to date: 14.6 million
Background and Results Monthly download evolution First PPD campaign 2nd campaign (x3 budget)

Case study: Snaptu
Goal: Quickly grow user base to attract higher cpm’s for advertisers to place ads in their app. Looked for global distribution
Product: Cross platform app that aggregates a users favorites social networking widgets in one place for easier access
Solution: Launched multiple PPD campaigns in two phases. Bids targeted by market and multiple campaigns run highlighting different services in the app
Downloads to date: 5,200,000
Background and Results Monthly download evolution First PPD campaign 2nd campaign (x3 budget)

Conclusions
Apps are becoming big business with estimates of an industry worth $32 billion by 2015
GetJar stands at the center of this explosion as the only cross platform app store
Marketing apps requires focus on both driving consumers to destinations where they can get apps and marketing within the stores once they get there
GetJar’s App it! services helps brands / agencies market their apps while not having to drive users to multiple different app stores
Pay-Per-Download is a Google ad sense-like service to get premium visibility for apps while only paying for the downloads you get
Confidential

GetJar Networks Inc. 1510 Fashion Island Blvd, suite 300 San Mateo, California 94404 USA Patrick Mork Chief Marketing Officer patrick@getjar.com www.getjar.com Follow us:

App discovery webinar fierce

by Ryan Chan

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