Eiif ceg presentation

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  • 1. “Successfully Using Social Media to Lower Delivery and Enrollment Costs, Extend Reach, Monitor Quality and Add Value to the Diploma"
    Steve Cooper, CEO
    Ryan Busch, CMO
  • 2. Acquisition of
    Three
    Accredited Colleges
  • 3. Blended Social Learning Program
  • 4. Extend Reach
    0-80 Students in 8 weeks
    1,400+ Views of Branded Lecture Notes
    Page 1 on Top 4 Engines
    Google
    Yahoo!
    MSN/Bing
    Ask.com
  • 5. Search for it Yourself!
    Take-out your Blackberries
    Do a Google search for:
    Digital Marketing Lecture
  • 6. High Point: Numbers 1 & 2 on Google Search
    Google Page 1
    KEY WORD: Digital Marketing Lecture
    Positions 1 & 2
  • 7. Lasting Effects30 Days Later…
    Google Page 1
    KEY WORD: Digital Marketing Lecture
    Positions 3, 4, 6, 4, & 8
  • 8. Lasting Effects30 Days Later…
    Yahoo Page 1
    KEY WORD: Digital Marketing Lecture
    Positions 5 & 6
  • 9. Lasting Effects30 Days Later…
    MSN/BING Page 1
    KEY WORD: Digital Marketing Lecture
    Positions 2, 3, & 7
  • 10. Lasting Effects30 Days Later…
    Ask.com Page 2
    KEY WORD: Digital Marketing Lecture
    Page 1 - Position 3
    Page 2 – Positions
    1, 2, 3, & 4
  • 11. Lower Delivery & Enrollment Costs
    Costs
    Cost of eduFire = $0
    Marketing Costs = $0
    Instruction = No Change
    Value
    Acquisition of 80 Students = $240,000~
    SEO = $50,000+
  • 12. Monitor Quality
  • 13. Add Value to the Diploma
    Allows Real-Time Outcome Monitoring
    Facilitates Faculty & Student Interactions
    Adapts to Varied Learning Styles
    Offers Immediate Knowledge Transfer
    Accessible and Engaging Education
  • 14. Tweet it!
    I’ve “seen” my first online course #educationidustryinvestmentforum