Digital Marketing (DMK201 at www.OnlinePIU.com) - Lecture 3: Planning for Digital Marketing
by Ryan Busch
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Lecture 3: Planning for Digital Marketing...
Lecture 3: Planning for Digital Marketing
•Assess the relationships among a digital marketing plan, traditional marketing plan, and business plan.
•Explain the importance of situational analysis within marketing planning.
•Create SMART objectives for a digital marketing plan.
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