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Content Promotion Overview

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  • Last time we covered finding content ideas. This time we will cover promoting the content. Next time we will focus on creating content.
  • Transcript

    • 1. Content Promotion
    • 2. 1. Define Your Goals• Increase brand awareness• Promote content• Increase your circle of influencers• Increase you number of brandfollowers, followers, subscribers, etc.
    • 3. 2a. Content Promoters(short & long term strategy)• Bloggers• Journalists• Webmasters
    • 4. 2b. Find Influencers• Twitter• LinkedIn• Google+• Facebook• Pinterest• YouTube
    • 5. Tracking InfluencersInfluencer Blog Twitter FacebookJohn Smith Industrynews.com Twitter.com/JohnnyBoy Facebook.com/JohnnyBoyContact Dates Contact Medium Method Response11.11.2012 Twitter.com Retweet No11.20.2012 Twitter.com Mention (@JohnnyBoy) Yes11.27.2012 Facebook.com Post Comment Yes12.5.2012 Twitter.com Direct Message Yes (answered a question)12.15.2012 Industrynews.com Blog Comment Yes (liked my input)
    • 6. 3. OutreachContent Promoters• Find what you can offer each blogger for promoting your content• Write a canned email for each type of Content Promoter– Set up canned emails in Gmail Labs• Personalize email subject (Hi Peggy Sue – this may interest you)Influencers• Gain their trust– Add to their conversation– Link to them– Ask for advice• Personalize email subject (Hi John Smith – thanks for helping me with…)– Ask for guest blog opportunity– Inform them their advice helped you create a piece of content (show them finished product beforelaunch)
    • 7. 4. Other Means• Press Release• Company Blog• Company Social Media– Direct message loyal followers or friends and ask for aretweet, share, link, etc.• Social Bookmarking– StumbleUpon paid promotion (www.stumbleupon.com/pd/)
    • 8. Finding InfluencersAll Social• Klout• KredTwitter• FollowerWonk• Foller• PeopleBrowsr• MentionmappGoogle+• Google+ StatisticsBlogs• Technorati• MyAlltopJournalists• Muck Rack
    • 9. Engaging Influencers• Comment on their blog posts• Link to their content• Re-tweet and share their content• Social media shout-out• Ask questions– Ask for help solving a problem– Ask for advice/input on content you’re creating• Use their feedback in your content• Send them a link to the final product
    • 10. Gracias