Prof. Shalini R. Urs                                Executive Director International School of Information Management     ...
Don’t           NiLIS , Colombo, SriLanka . November 201225/11/12                            Shalini Urs
Prologue      • The New York Public Library; the        great Debate      • Three scenarios      • What God Has wrought   ...
Imagine a Bookless Library                  NiLIS , Colombo, SriLanka . November 201225/11/12                             ...
Lion statue attacking the patrons of                               The New York Publicthe New York Public Library         ...
Sparking the Debate  The new room will be used for a circulation library,  more lounging and computer space and maybe  eve...
Advocates--Christopher Hume• Christopher Hume, columnist on urban issues and     architecture for the Toronto Star.• A lib...
Three scenarios Developed By The Academic Libraries of the Future project, UK             NiLIS , Colombo, SriLanka . Nove...
The Beehive ; The Wild West ; the Walled Garden                                                                    Academi...
Wild West• A no-holds-barred free-for-all flavour.• A world dominated by capitalism and corporate  power, including the HE...
Beehive• A typical hierarchical and structured life ; all is  ordered to ensure the common good of the whole  community.• ...
Walled Garden• An oasis, shut-off from the outside world.• Inhabitants of the garden neither know nor care  about the worl...
The future of Education ?• Khan Academy ?• Coursera ?• Udacity• EdXThe list will only grow, Colombo, SriLanka . November25...
By the way, what brought about all   this ?              NiLIS , Colombo, SriLanka . November 201225/11/12                ...
“What hath God wrought”“What hath God wrought”a message in American Morse codesent by Samuel F. B. Morse toofficially open...
Libraries• The word library, derived from the Latin word,  Liber means "to peel"• Refers to the inner bark of a tree, on w...
What are libraries anyways?• Democratizing access to knowledge• Shared/community ownership and access• A public good ; A p...
Why / When did libraries reposition?    • Technologies, especially those related to information      production and distri...
• With the advent of different forms of The second repositioning containers of when       communication and of libraries w...
What is repositioning ?• According to business dictionary  repositioning is “changing a brands  status in comparison to th...
Why reposition now ?• In the present day context, libraries are in  need of repositioning due to the twin  factors of :   ...
Internet Access as a fundamental                 Right• The United Nations proposed that  Internet access be a human right...
Access—a Human Right• Access to information as a human right is  becoming a reality.• Countries such as Estonia, France, S...
Libraries – Brand Equity• It is a question of eroding brand  equity• The power of Internet coupled with the power  of sear...
Information Marketplace• Finding information is easy• Libraries (if they ever were) are not the  place that an user thinks...
What about books and Journals ?• The domain of books and journals—another  stronghold of libraries is also slipping away  ...
Death of Libraries ?• Amazon + Apple = Death of libraries?More innovations from the “A Team” spelling big  change• There i...
Repositioning Strategies    • There are diverse views and positions on      the future of libraries and strategies for    ...
The Cyberspace   • Cyberspace as a multitasking multiplex—     most functions/activities from banking to     networking to...
Emergence of Information                Management                 NiLIS , Colombo, SriLanka . November 201225/11/12      ...
Emergence of iSchools and the                  iSchool Movement• The iSchool movement in the US is a strategy to  realign ...
iSchools Organisation• The iSchools organization (www.ischool.org) was  founded in 2005 by a collective of Information  Sc...
Consortium of iSchools of Asia-                   Pacific (CiSAP)• CiSAP (www.cisap.asia) is an Asian initiative that was ...
The structure and focus of   iSchools: An impressionistic study• Of the thirty-two schools, only eight of them  continue t...
Is it a matter of nomenclature ?• Nomenclature and focus — “moving beyond  libraries”• Moving from Library and Information...
Approach of iSchools• They are concerned broadly with questions of  design and preservation across information  spaces, fr...
Course Offerings• Degree programs at iSchools include course offerings in  areas such as information architecture, design,...
Convergence/Expanding Horizons• the iSchools have clearly expanded their  horizons and focus on information in all its  fo...
Cultural InstitutionsDavid Carr (2006) in A place not a place:reflection and possibility in museums andlibraries (original...
Beyond Libraries: A Broader Vision• The focus of the information profession will  have to be (shall be) this broader visio...
Scope of information—from   scholarly to business to personal• While libraries and LIS profession have typically  confined...
• Internet has spawned the Information multiplex    paradigm• Today life and people interact and function in a    multimod...
• iSchools also look at the entire life cycle of  information from data to knowledge. Whether  scientific or business, it ...
Expanding the Scope of                Information• Focus on big data and data sciences across iSchools.• DataOne (https://...
NiLIS , Colombo, SriLanka . November 201225/11/12                            Shalini Urs
Data Sciences Approach• Expanding the Public Good concept to Content as  Infrastructure approach Cyber Infrastructure• Thi...
From Information to Insights• From data to actionable insights is the  approach of science and businesses and LIS  has to ...
Going beyond information: From     information to interaction  • Both from a deeply philosophical    perspective to a more...
Interaction − the Zeitgeist thing• Interaction is the key to all notions of  information and experience.• Referring to the...
Social Media is empowering• In today’s social media and social networks era  “Conversations/ interaction” has emerged as a...
Conversation/Interaction Spaces• Libraries (whether physical or digital) need to  rebrand themselves as platforms /spaces ...
Library as a place: building on               strengths and assets• Libraries as institutions have one great asset in  thi...
• Building on this, libraries have begun to  reposition as ‘the place” for community and  contemplation (CLIR Report, 2005...
• Taking the cue from Café Coffee Day (CCD) ( In  India) branding and positioning (a lot can happen  over coffee), librari...
Libraries Rock!            NiLIS , Colombo, SriLanka . November 201225/11/12                             Shalini Urs
NiLIS , Colombo, SriLanka . November 201225/11/12                            Shalini Urs
NiLIS , Colombo, SriLanka . November 201225/11/12                            Shalini Urs
THANK YOU           NiLIS , Colombo, SriLanka . November 201225/11/12                    Shalini Urs
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Re-positioning libraries & librarians for the new age of omnipresent information

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Keynote speech at the NILIS Research Symposium, 2012.

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Transcript of "Re-positioning libraries & librarians for the new age of omnipresent information"

  1. 1. Prof. Shalini R. Urs Executive Director International School of Information Management University of Mysore Mysore NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  2. 2. Don’t NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  3. 3. Prologue • The New York Public Library; the great Debate • Three scenarios • What God Has wrought NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  4. 4. Imagine a Bookless Library NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  5. 5. Lion statue attacking the patrons of The New York Publicthe New York Public Library Library − One of the most famous libraries in the world sparked a heated debate over the $300 million proposal to renovate the iconic branch ( 5th Avenue) and shipping materials NiLIS , Colombo, SriLanka . November 2012 25/11/12 Shalini Urs
  6. 6. Sparking the Debate The new room will be used for a circulation library, more lounging and computer space and maybe even a café. A growing trend among libraries across North America to revamp their identity, so that they are seen not simply as a source of books but also as community hubs."If youve got content on your laptop or on yourscreen, why go to a library at all? If you have the sameassets available to you anywhere, why go to a libraryat all?" 25/11/12 NiLIS , Colombo, SriLanka . November 2012 Shalini Urs
  7. 7. Advocates--Christopher Hume• Christopher Hume, columnist on urban issues and architecture for the Toronto Star.• A library that offers public events, educational series and even coffee is giving its community "more to do, rather than less to do.”• Libraries have a greater purpose than to offer resources and physical books. "Its about knowledge, its about information, its about education, its about learning," he said.• Hume – “any move to encourage more people to engage with the library and have access to these resources is a goodColombo, SriLanka . November 201225/11/12 NiLIS , one”. Shalini Urs
  8. 8. Three scenarios Developed By The Academic Libraries of the Future project, UK NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  9. 9. The Beehive ; The Wild West ; the Walled Garden Academic Libraries of the Future (LotF) Project sponsored by the British Library, JISC, the Research Information Network (RIN), Research Libraries UK (RLUK) and the Society of College, National and University Libraries (SCONUL). Paints three scenarioshttp://www.futurelibraries.info/content/page/scenarios-2050-0 NiLIS , Colombo, SriLanka . November 2012 25/11/12 Shalini Urs
  10. 10. Wild West• A no-holds-barred free-for-all flavour.• A world dominated by capitalism and corporate power, including the HE sector.• Private providers competing with each other and the state offering students educational services, including information services and learning material.• The power lies in the hands of the consumer (‘student’ )who is able to pick and choose from courses and learning materials to create a personal educational experience. NiLIS , Colombo, SriLanka . November25/11/12 2012 Shalini Urs
  11. 11. Beehive• A typical hierarchical and structured life ; all is ordered to ensure the common good of the whole community.• A society and HE which have open values and the state is the primary funder /controller of HE.• Overriding aim--the production of a skilled workforce, through a largely homogenous HE system for the masses while allowing the elite to attend the few traditional institutions.• A limited market is used to provide competition within the HE system to drive up quality. NiLIS , Colombo, SriLanka . November 25/11/12 2012 Shalini Urs
  12. 12. Walled Garden• An oasis, shut-off from the outside world.• Inhabitants of the garden neither know nor care about the world beyond the garden’s comforting walls ( After all, can’t possibly be any better than those within the garden?)• HEIs in this scenario are ‘Walled Gardens’.• The closed nature makes HEIs insular and inward- looking, isolated from other institutions by competing value systems.• Information services is as much concerned with protecting their own materials as it is in enabling 25/11/12 NiLIS , Colombo, SriLanka . November 2012 Shalini Urs
  13. 13. The future of Education ?• Khan Academy ?• Coursera ?• Udacity• EdXThe list will only grow, Colombo, SriLanka . November25/11/12 NiLIS 2012 Shalini Urs
  14. 14. By the way, what brought about all this ? NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  15. 15. “What hath God wrought”“What hath God wrought”a message in American Morse codesent by Samuel F. B. Morse toofficially open the Baltimore-Washington telegraph line in 1844 NiLIS , Colombo, SriLanka . November 2012 25/11/12 Shalini Urs
  16. 16. Libraries• The word library, derived from the Latin word, Liber means "to peel"• Refers to the inner bark of a tree, on which early manuscripts were written• Even today the word library is evocative of a collection of books• The institution of libraries has (ought to ?) changed dramatically over time. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  17. 17. What are libraries anyways?• Democratizing access to knowledge• Shared/community ownership and access• A public good ; A public place for reading and accessing information• To serve this function, libraries evolved techniques and tools for selecting, acquiring, organizing, storing, archiving, retrieving, and serving users with books• And strengthened their position as the place for information/knowledge NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  18. 18. Why / When did libraries reposition? • Technologies, especially those related to information production and distribution have always metamorphosed libraries.The first repositioning of libraries was triggeredThe first repositioning of libraries was triggered • The birth of the libraries itself may be credited to thewhen invention of writingprocesses of libraries shiftedwhen the focus and processes of libraries shifted the focus andfrom preservation and custodianship to libraries rom The next watershed technologies to impact • preservation and custodianship toorganization and access with the advent of theorganization printing technologies.the advent of the were the and access withprinting presses revolution tore down the wallsprinting presses • The Gutenberg between the rich and the poor in terms of access to books. NiLIS , Colombo, SriLanka . November 2012 25/11/12 Shalini Urs
  19. 19. • With the advent of different forms of The second repositioning containers of when communication and of libraries wasThe second repositioning of libraries was when knowledge/information, libraries alsowe moved from container centric to container we moved from container centric to containerfree information. themselves as information repositioned free information. centers going beyond books/documentsLibraries moved from product centric Libraries moved from product centric to information.(books/documents) to service centric (books/documents) to service centricorganisations. organisations.A subtle transition from organization/access to A subtle transition from organization/access todissemination and user/need specific retrieval. dissemination and user/need specific retrieval. NiLIS , Colombo, SriLanka . November 2012 25/11/12 Shalini Urs
  20. 20. What is repositioning ?• According to business dictionary repositioning is “changing a brands status in comparison to that of the competing brands.• Repositioning is effected usually through changing the marketing mix in response to changes in the market place, or due to a failure to reach the brands marketing objectives.”25/11/12 NiLIS , Colombo, SriLanka . November 2012 Shalini Urs
  21. 21. Why reposition now ?• In the present day context, libraries are in need of repositioning due to the twin factors of : – competing brands ( Read Google, Facebook…) – the changes in the ‘market place’• The Internet is the information super highway• The Internet has turned the idea of access to information into a ‘given’ NiLIS , Colombo, SriLanka . November 2012 25/11/12 Shalini Urs
  22. 22. Internet Access as a fundamental Right• The United Nations proposed that Internet access be a human right and is pushed for universal access to basic communication and information services at the UN Administrative Committee on Coordination in 1997• Reiterated the claim in 2003, at the World Summit on the Information Society NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  23. 23. Access—a Human Right• Access to information as a human right is becoming a reality.• Countries such as Estonia, France, Spain, Finland and Greece, have already made Internet access a human right.• Finland has made 1-megabit broadband access a legal right. As Best (2004) argues ‘Internet is a fundamental Human Right in and of itself ‘ NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  24. 24. Libraries – Brand Equity• It is a question of eroding brand equity• The power of Internet coupled with the power of search engines all but made access / search synonymous with Google.• Users have come to equate the ever-expanding Internet (estimated to be 1600 Exabyte’s in 2011) to be ‘the’ information super store NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  25. 25. Information Marketplace• Finding information is easy• Libraries (if they ever were) are not the place that an user thinks to find information• The social media has changed the information marketplace.• Users have plenty of choices ( and better places to go) in the information super bazar25/11/12 NiLIS , Colombo, SriLanka . November 2012 Shalini Urs
  26. 26. What about books and Journals ?• The domain of books and journals—another stronghold of libraries is also slipping away from their folds.• Information Technologies have been the force of change in the management of scholarly communication systems as well.• The demands of technological infrastructure for journal storage, access, and management have made libraries no longer the place for these functions and services. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  27. 27. Death of Libraries ?• Amazon + Apple = Death of libraries?More innovations from the “A Team” spelling big change• There is a perfect storm of the Internet, technology and hardware creating a systemic shift in both content and content consumption.• While not the sole innovators, Amazon and Apple have collectively synergistically created a “tipping point” for the distribution of print content … or what was formally known as “books”. 25/11/12 NiLIS , Colombo, SriLanka . November 2012 Shalini Urs
  28. 28. Repositioning Strategies • There are diverse views and positions on the future of libraries and strategies for repositioning. • We need to focus on /factor in the following: • The Internet phenomenon and freedom from the constraints of containers, distribution channels, and institutions • Blurring of distinctions between types/kinds of information /document genre NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  29. 29. The Cyberspace • Cyberspace as a multitasking multiplex— most functions/activities from banking to networking to shopping, have moved online. It is becoming ‘the place to be’ • Increased expectations/intolerance of Digital Natives/Digital Immigrants • Diverse/Rich interactions and personalization/customizations (Human- Human and Human-Computer) • NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  30. 30. Emergence of Information Management NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  31. 31. Emergence of iSchools and the iSchool Movement• The iSchool movement in the US is a strategy to realign the academic programmes centered on Information, to address the challenges of the Internet era.• The hallmark of these iSchools is the multi- disciplinary character in their curriculum, faculty and students.• The identity and the unique positioning of these iSchools are derived from their heterogeneity of disciplines threaded together by their shared vision and outlook on information. NiLIS , Colombo, SriLanka . November 2012 25/11/12 Shalini Urs
  32. 32. iSchools Organisation• The iSchools organization (www.ischool.org) was founded in 2005 by a collective of Information Schools dedicated to advancing the information field in the 21st Century.• Currently there are thirty two schools/departments that are members of this organization primarily from the US but now broadening to other countries such as the UK, Germany, Singapore and China.• iConference—an annual gathering of the clans of the iSchool fraternity is sponsored by the iSchools organization and held every year since 2005 NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  33. 33. Consortium of iSchools of Asia- Pacific (CiSAP)• CiSAP (www.cisap.asia) is an Asian initiative that was formally launched in the International Conference of Asian Digital Libraries (ICADL) 2008 conference in Bali, Indonesia.• Broadly modeled after the iSchool organisation, but clearly recognizing the need for and the imperatives of the Asian region, CiSAP is building a loosely federated organization of iSchools of the Asia-Pacific region. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  34. 34. The structure and focus of iSchools: An impressionistic study• Of the thirty-two schools, only eight of them continue to have the word “library” in their names ( 25%).• These thirty-two schools run one hundred seventy four programmes and of these only thirty-six are Library Science Programmes ( little over 20%) and the rest are information sciences, information management, and others.• The most common other programmes are media, communication, informatics, human-computer NiLIS , Colombo, SriLanka . November 2012 interaction. 25/11/12 Shalini Urs
  35. 35. Is it a matter of nomenclature ?• Nomenclature and focus — “moving beyond libraries”• Moving from Library and Information Science to Information , information studies, and information management• Broadening of the focus from library to all information spaces has been the overarching strategy of iSchools.• Not conflating Information with metadata. Early IR systems were essentially bibliographic Information Systems NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  36. 36. Approach of iSchools• They are concerned broadly with questions of design and preservation across information spaces, from digital and virtual spaces such as online communities, social networking, the World Wide Web, and databases to physical spaces such as libraries, museums, collections, and other repositories.• Note : iSchools include libraries but are not limited to libraries and try and converge all repositories and memory institutions. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  37. 37. Course Offerings• Degree programs at iSchools include course offerings in areas such as information architecture, design, policy, and economics; knowledge management, user experience design, and usability; preservation and conservation; librarianship and library administration; the sociology of information; and human-computer interaction and computer science.• Other programmes offered by these schools include— information systems management; information security; telecommunications and network management; Archival Science; Museum Studies; bioinformatics; health informatics; others. NiLIS , Colombo, SriLanka . November 2012 25/11/12 Shalini Urs
  38. 38. Convergence/Expanding Horizons• the iSchools have clearly expanded their horizons and focus on information in all its forms and all forms of channels of information and include archives and museums.• Perhaps it is time for different memory institutions such as Libraries, Archives, and Museums (LAMs) to come together under a common broad umbrella and have a shared vision to manage human interactions with the past, present and the future. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  39. 39. Cultural InstitutionsDavid Carr (2006) in A place not a place:reflection and possibility in museums andlibraries (originally published as Minds inMuseums and Libraries: The CognitiveManagement of Cultural Institutions) examinesthe shared cognitive dimensions of culturalinstitutions like museums, libraries, and parks,and suggests that they make similar situationsfor transmitting information. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  40. 40. Beyond Libraries: A Broader Vision• The focus of the information profession will have to be (shall be) this broader vision and understanding of information—beyond the confines of not only containers and channels but also organisations.• Minds have moved from individual cognition to distributed cognition. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  41. 41. Scope of information—from scholarly to business to personal• While libraries and LIS profession have typically confined themselves to the management of scholarly information (and materials), iSchools have transited towards information in all genres, forms, contexts, and purposes.• Many iSchools have embraced this expanding spectrum of information. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  42. 42. • Internet has spawned the Information multiplex paradigm• Today life and people interact and function in a multimodal-multitasking way.• Life has moved online. We have moved from physical neighborhood to digital neighborhoods; life experiences, from shopping to surfing happen at one place—cyberspace.• In this context, differentiating tasks (personal or professional) ( that is why BYOD) and information will severely limit the relevance of libraries. The iSchools look at information management from the perspective of all kinds of information—business to entertainment to education.November 201225/11/12 NiLIS , Colombo, SriLanka . Shalini Urs
  43. 43. • iSchools also look at the entire life cycle of information from data to knowledge. Whether scientific or business, it is not just about information but data is also the focus of iSchools.• Many of the iSchools have been involved in the big data (both scientific as well as other) management. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  44. 44. Expanding the Scope of Information• Focus on big data and data sciences across iSchools.• DataOne (https://www.dataone.org/) is one exemplar of this kind of approach towards efforts to build to new innovative environmental science through a distributed framework and sustainable cyber infrastructure that meets the needs of science and society for open, persistent, robust, and secure access to well-described and easily discovered Earth observational data. Supported by the U.S. National Science Foundation, DataONE hopes to ensure the preservation and access to multi-scale, multi-discipline, and multi-national science data. 25/11/12 NiLIS , Colombo, SriLanka . November 2012 Shalini Urs
  45. 45. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  46. 46. Data Sciences Approach• Expanding the Public Good concept to Content as Infrastructure approach Cyber Infrastructure• This also highlights the repositioning of Library professionals from providers to partners in science/research• As Chris Anderson says today “The End of Theory: The Data Deluge Makes the Scientific Method Obsolete”Data is everything NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  47. 47. From Information to Insights• From data to actionable insights is the approach of science and businesses and LIS has to transcend from documentary scholarly information to data for purposeful living approach.• The iSchools look at information management from the perspective of all kinds of information —business to entertainment to education. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  48. 48. Going beyond information: From information to interaction • Both from a deeply philosophical perspective to a more pragmatic management paradigm, we need to refocus on human interaction with information • Moving from information to interaction puts the user in the center stage aligns with the theme of user empowerment • Moving from Collection to conversations NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  49. 49. Interaction − the Zeitgeist thing• Interaction is the key to all notions of information and experience.• Referring to the "the spirit of the times" or "the spirit of the age” Zeitgeist is the general cultural, intellectual, ethical, spiritual, and/or political climate within a nation or even specific groups, along with the general ambiance, morals, socio-cultural direction, and mood associated with an era NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  50. 50. Social Media is empowering• In today’s social media and social networks era “Conversations/ interaction” has emerged as a fundamental characteristic of all information spaces (whether social networking sites such as Facebook or Scientific Journal sites such as Emerald).• Powered by the Web 2.0 technologies informational experiences transitioned to an era of user participation, engagement, and interaction in all aspects from collection building to tags, tag clouds and folksonomies.25/11/12 NiLIS , Colombo, SriLanka . November 2012 Shalini Urs
  51. 51. Conversation/Interaction Spaces• Libraries (whether physical or digital) need to rebrand themselves as platforms /spaces for human-human and human-information interaction.• We need to move from a position of information providers to /conversation/interaction Spaces/platforms.• Build Communities /Contexts for interactions (hubs) NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  52. 52. Library as a place: building on strengths and assets• Libraries as institutions have one great asset in this virtual world dominated by our competitor Internet--building and space (something that the Internet does not have)• Libraries (primarily academic libraries) have literally and figuratively been the heart of the campus and traditionally have had vast physical spaces.• In our attempts to reposition, we need to leverage on this big asset and align with the NiLIS , Colombo, SriLanka . November 2012 new demands.25/11/12 Shalini Urs
  53. 53. • Building on this, libraries have begun to reposition as ‘the place” for community and contemplation (CLIR Report, 2005).• One of the things about space is the so-called “psycho-social” aspects of space. How they impact our minds.• Given that the library’s primary role is to advance and enrich the student’s educational experience; libraries can and do offer a significant social role.• It is a place where people come together on levels and in ways that might not happen in the classroom, or elsewhere.25/11/12 NiLIS , Colombo, SriLanka . November 2012 Shalini Urs
  54. 54. • Taking the cue from Café Coffee Day (CCD) ( In India) branding and positioning (a lot can happen over coffee), libraries can reposition their buildings and spaces as “ happening places”. CCD positioned itself beyond coffee (their core product) and proposed and built the image of a “ hang out place” where in one can also have coffee.• Perhaps it is time that libraries (whether academic, public or others) reposition themselves as the place to meet and hang out with friends 25/11/12 NiLIS , Colombo, SriLanka . November 2012 Shalini Urs
  55. 55. Libraries Rock! NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  56. 56. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  57. 57. NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
  58. 58. THANK YOU NiLIS , Colombo, SriLanka . November 201225/11/12 Shalini Urs
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