“S o c ia l m e d ia is lik e te e n s e x . E v e ry o n e w a n ts to d o it.N o o n e a c tu a lly k n o w s h o w . W h e n fin a lly d o n e , th e re is s u rp ris e it’s n o t b e tte r.” Av in a s h K u s h ik , 2 0 0 9 a
Using Web 2.0 tools• Networking in Groups• Publishing Your Content• Collaborative Content Creation• Conversation Marketing Online
- Upload photos - Titles - Descriptions - Linking - Tags - Albums (Sets) - Collections - Embed to your website - Joining Groups - Creating Groups - Commeting and building relationshttp://slideshare.net/Ruukel http://www.facebook.com/turismiturundus http://twitter.com/Ruukel
Sharing Travel Photos and Emotions Flickr Group - Ecotourism Estonia
Facebook as Sales Channel● Case of WorldNomads● Sales through Facebook reached within short period 25%- of sales through Google● 38 500 Facebook Fans Kuidas?
Chris Noble of WorldNomads: „It’s necessary to build an active community around your brand, being sure to tap in to what makes them tick as a group.“„Have we invested in Facebook to build ourcommunity? yes we have, but whilst it continues toenable us to build more of an emotional connection,allows us to better understand the needs anddesires of our travel community, then it will continueto be an investment well made.“
Most post on FB Wall not by company but CustomersAs a 45-year-old womanon the trip put it, "You canread testimonials all daylong on someoneswebsite, but that seemssugar coated to me.Facebook is loaded withreal people saying realthings and interacting witheach other. Thisimpressed me the most."