Social media and tourism in protected areas

Social Media andTourism in Protected Areas Aivar Ruukel 29. june 2012 Tartu, Estonia

Private Local Business in Soomaasince 1994

PhD Student at EMU 2011-2015INFLUENCE OF ONLINE TRAVEL PHOTO SHARING ON VISITS TO EUROPEAN NATIONAL PARKS

MSc at EMU 2011

10 findings / recommendations

1 Travellers use social media in all phases of travel... ...before during after

2 Online Sharers: Why are they important? - They influence others - can become your digital ambassadors

3 Travel Photos are the most popular form of content shared online

4 FREE internet is crucial

5 BLOGGING1) Content marketing2) Communication & participation3) Learning Social Media

6 Real Time = Mobile

7 Location!

8Fish Where the Fish Are !

Find & Engage withYour Digital Champions ! 9

Be Aware of the Iceberg ! 10

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by Aivar Ruukel on Jun 29, 2012