• Like
Lifelong Learning in Ecotourism
Upcoming SlideShare
Loading in...5
×

Lifelong Learning in Ecotourism

  • 2,252 views
Uploaded on

Aivar Ruukel presentation at the Global Ecotourism Conference in Oslo, 2007

Aivar Ruukel presentation at the Global Ecotourism Conference in Oslo, 2007

More in: Business , Travel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Some thing about eco-tourism
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,252
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
120
Comments
1
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Global Ecotourism Conference 2007 Lifelong Learning in Ecotourism Aivar Ruukel Estonian Ecotourism Association
  • 2. Personal Profile
    • 1994-96 Kodukant Ecotourism Initiative
    • Since 1995 private tourism business in Soomaa national park
    • Since 1996 Estonian Ecotourism Association, networking nationally and internationally
  • 3. Personal Profile
    • Since 2000 lecturer and trainer at courses and seminars nationally and internationally
    • Since 2001 consultant nationally and internationally
    • Since 2006 Student at Estonian University of Life Sciences
  • 4. Issues
    • Estonian Ecotourism
    • Experience from Soomaa National Park
    • ECOLL Project (Lifelong Learning for Ecotourism Development)
  • 5. Estonia on the map
  • 6. Estonian Ecotourism
    • Kodukant Ecotourism Initiative
    • Ecotourism Association – ESTECAS
    • Our mission
    • Our activities
      • Seminars, Conferences, Fairs
      • Plans, strategies at national, regional and local levels
      • Ecotourism labelling process
  • 7. Estonian Ecotourism Quality Label
    • Established in 2000
    • Criterias:
      • Accept carrying capacity
      • Support local economy
      • Green business perfomance
      • Support conservation of nature and culture
      • Responsibility, education and respect
      • Safety and quality
  • 8. Estonian Ecotourism Quality Label
    • Destination analysis
    • Environmental plan
  • 9. www.ecotourism.ee
  • 10. National Parks of Estonia
    • Lahemaa
    • Matsalu
    • Vilsandi
    • Karula
    • Soomaa
  • 11. Soomaa National Park
    • established in 1993
    • 400 sq.km
    • RAMSAR area since 1997
  • 12. Soomaa National Park
        • - Bogs, forests, meadows, rivers
        • - Home for eagles, black storks, flying squirrels, wolves, bears, lynx ...
  • 13. Soomaa.com
    • Private company
        • Established in 1995
        • 8000 quests in 2005
        • Operating in Soomaa NP
  • 14. Canoeing trips on the rivers
  • 15. Walking on the bogs
  • 16. Skiing on the bogs
  • 17. Five seasons – more reasons
    • Regular floods – a fifth season
  • 18. Five seasons – more reasons
    • Regular floods – a fifth season
  • 19. www.soomaa.com
  • 20. Our policy
          • The philosophy of SOOMAA.COM is ecotourism, which means to us :
          • supporting preservation of cultural and natural heritage
          • educating t ourists and public
          • promoting local economic development
  • 21. Local People
    • The backbone of our activities is a network of farms along the rivers and people living there.
    • involvement in planning
    • guide services
    • other services – food, transport, riding, B&B
  • 22. Conservation of alluvial meadows
  • 23. Conserving the culture of haabjas Haabjas- Estonian dugout canoe
  • 24. Conserving the culture of haabjas
  • 25. Haabjas-building workshops
    • 1995 - 2000
  • 26. Haabjas-building workshops
    • 1995 - 2000
  • 27. Haabjas and ecotourism
    • New product - exclusive trips on the rivers
  • 28. Haabjas and tourism
    • Image building and promotion for Soomaa NP
    • lot of attention from media
    • in 2005-06 eight film-teams visiting Karuskose
  • 29. Haabjas and tourism
    • Promotion of Soomaa on festivals in Tallinn and Tartu
  • 30. Partnerships and networks
    • Partnerships
    • Horizontally and vertically
    • Within the business sector and across sectors
  • 31. ECOLL
    • Project period 2005 – 2007
    • EU Leonardo finance
    • Vocational Schools from 4 Countries
      • Võru County Vocational Training Centre – Estonia
      • University of Lapland – Finland
      • Schools of Economics no1 Nicolaus Copernicus- Poland
      • Vocational Training Centre “Alfonso Motolese” - Italy
  • 32. ECOLL
    • Partners from business sector
      • Finnish Nature-based Entrepreneurship Association
      • Tourism Agency Wedrowiec (Poland)
      • Touriusm Agency "Terrae Maris"
      • Estonian Ecotourism Association
      • Estonian Rural Tourism Association
      • Soomaa.com (OÜ Karuskose)
  • 33. ECOLL
    • Objective is to develop programme for education and training in the area of ecotourism in accordance with the principles of lifelong learning.
  • 34. ECOLL
    • Target groups:
      • Students who choose tourism as their vocational training program
      • People who already work in the tourism sector
      • People who live in rural communities with ecotourism potential
  • 35. ECOLL
    • Activities of each partner country
      • develop the requirements for professional qualification
      • adapt existing and develop new programs, teaching materials, and curricula
      • test the new programs, teaching materials and teaching methods in the education environment and test their validity in the partner companies
  • 36. ECOLL
    • Learning Modules:
      • Tourism Impact on Environment
      • Safety and Wilderness Skills
      • Ecotourism Marketing
      • Foreign Language
      • Guiding and Tour Leading
      • Cultural and Natural Heritage
      • Ecotourism Management
  • 37. ECOLL Modules
    • Tourism Impact on Environment
  • 38. ECOLL Modules Safety and Wilderness Skills
  • 39. ECOLL Modules
    • Ecotourism Marketing
  • 40.
    • Foreign Language
    ECOLL Modules
  • 41. ECOLL Modules Guiding and Tour Leading
  • 42. ECOLL Modules
    • Cultural and Natural Heritage
  • 43. ECOLL Modules Ecotourism Management
  • 44. www.ecoll.ee
  • 45. ECOLL Summer Camp 03. – 07.of July 2007 in Soomaa, Estonia Welcome!
  • 46.
    • Thank you! Questions please?
    • Contacts: Aivar Ruukel
    • phone: +3725061896
    • [email_address]
    • skype: sookoll3