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EuroEco 2010 Triinu Akkermann
 

EuroEco 2010 Triinu Akkermann

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Presentation about community based tourism in Estonia - EuroEco 2010 Triinu Akkermann

Presentation about community based tourism in Estonia - EuroEco 2010 Triinu Akkermann

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    EuroEco 2010 Triinu Akkermann EuroEco 2010 Triinu Akkermann Presentation Transcript

    • Community-based tourism in Lake Peipus Region The Onion Route Triinu Akkermann
    • What is The Onion Route? The Onion Route- One region, two nationalities, three cultures. The Onion Route is a network of entrepreneurs based along the shore of Lake Peipus who aim at introducing, preserving the variety, and providing experience tourism in the mystical and multicultural region where they live.
    • Who are we? • Local people, who love Lake Peipus region • Network was established in 2009 in October • Today 21 members (museums, guest houses, restaurants, church, local handicraft producers, onion growers, water-tourism services, leisure activities, transport company) • New potential members from the region
    • Our goals • To introduce this mystical and multicultural region to domestic and foreign tourists • To offer great experiences through the network cooperation • To love the region • To involve local people • To maintain the diversity of the region • To offer quality products and services
    • Our strenghts • Our people • Lake Peipus • Three cultures and their heritage: Russian Old-Believers, Estonian peasant culture, Baltic German heritage • Local resources- onions, fish, cranberries • Ecological food • Crazy ideas- water-reed island and harbour, Onion Chopping and Cranberry Picking World Championships
    • How to attract the members of a community not used to hosting guests to cooperate in providing tourism services? • Leadership • Trust between members and leaders • Support- community members must feel that you are there for them • Consistency • Involvment- let’s do together. Together we are more effective!
    • How to attract the members of a community not used to hosting guests to cooperate in providing tourism services? • Roundtable workshops, study tours • Have to know your neighbours’ services • Together learning- service quality, product development etc. • Members’ satisfaction- word-of-mouth advertising • Money- investments from the members step by step
    • How can the already existing values of the region be combined with the new ones in order to create a perfect tourist itinerary? • Networking, co-operation • Involvment- community members who know the stories, the history, the tradidions • Product development- packages, events based on the local culture and traditions • Can’t be afraid to try new things or even a bit crazy ideas
    • Welcome to the Onion Route! • www.sibulatee.ee • info@sibulatee.ee • +372 5081232 (Triinu Akkermann)