EuroEco 2010 Richard Hammond

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EuroEco 2010 Richard Hammond

  1. 1. Marketing Green Travel Tuesday 28 September 2010 European Ecotourism Conference, Pärnu, Estonia by Richard Hammond Chief Executive of greentraveller.co.uk 28.09.10
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  4. 4. • What is ‘green travel’ • Who are the green travellers? • Marketing green travel • The future of green travel 28.09.10
  5. 5. • What is ‘green travel’ • Who are the green travellers? • Marketing green travel • The future of green travel 28.09.10
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  8. 8. • What is ‘green travel’ • Who are the green travellers? • Marketing green travel • The future of green travel 28.09.10
  9. 9. Sustainability without the hot air by David Mackay “To those who will not have the benefit of two billion years' accumulated energy reserves” “This remarkable book sets out, with enormous clarity and objectivity, the various alternative low-carbon pathways that are open to us.” Sir David King, Chief Scientific Adviser to the UK Government “At last a book that comprehensively reveals the true facts about sustainable energy in a form that is both highly readable and entertaining. Robert Sansom, EDF Energy The author uses a potent mixture of arithmetic and common sense to dispel some myths and slay some sacred cows. 28.09.10 Lord Oxburgh, Former Chairman, Royal Dutch Shell
  10. 10. Click to edit Master subtitle style 28.09.10
  11. 11. • What is ‘green travel’ • Who are the green travellers? • Marketing green travel • The future of green travel 28.09.10
  12. 12. 1. Mainstream going greener – city breaks, winter holidays etc 1. Slow Travellers 3. Experiential tourists (including ecotourists) looking for low impact activities: Trail walking/trekking Cycling Culinary/Cooking holidays Cultural Wildlife-watching 28.09.10
  13. 13. 2010 + The Ash Cloud 28.09.10
  14. 14. • What is ‘green travel’ • Who are the green travellers? • Marketing green travel • The future of green travel 28.09.10
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  24. 24. Greenwashing 28.09.10
  25. 25. • What is ‘green travel’ • Who are the green travellers? • Marketing green travel • The future of green travel 28.09.10
  26. 26. The Green Travel List richard@greentraveller.co.uk 28.09.10
  27. 27. Marketing Green Travel by Richard Hammond richard@greentraveller.co.uk 28.09.10
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