28th of September 2010, Pärnu, Estonia




Pål K. Medhus (NO)
Certified Pine & Gilmore Experience Economy Expert #52
LEO E...
28th of September 2010, Pärnu, Estonia




                                     Certified Experience Economy
Pål Knutsson ...
28th of September 2010, Pärnu, Estonia




                                      What is the
                             ...
28th of September 2010, Pärnu, Estonia




                             Pine & Gilmore`s:

                  Experience Ec...
28th of September 2010, Pärnu, Estonia




                                     Certified Experience Economy
Pål Knutsson ...
28th of September 2010, Pärnu, Estonia




                          Progression of Economic Value

                      ...
28th of September 2010, Pärnu, Estonia




                                     Certified Experience Economy
Pål Knutsson ...
28th of September 2010, Pärnu, Estonia


                         Progression of Economic Value

                         ...
28th of September 2010, Pärnu, Estonia




                          Progression of Economic Value
                       ...
28th of September 2010, Pärnu, Estonia




                                     Economic Changes
                  Economi...
28th of September 2010, Pärnu, Estonia




                                     Four Experiential Realms
                 ...
28th of September 2010, Pärnu, Estonia




                                     Four Experiential Realms
                 ...
28th of September 2010, Pärnu, Estonia




                                     Four Experiential Realms
                 ...
28th of September 2010, Pärnu, Estonia




                                     Four Experiential Realms
                 ...
28th of September 2010, Pärnu, Estonia




                                     Four Experiential Realms
                 ...
28th of September 2010, Pärnu, Estonia




                          Four Quintessential Elements
                       L...
28th of September 2010, Pärnu, Estonia




                                     Achieving Aspirations




                ...
28th of September 2010, Pärnu, Estonia




                                     Transformation Phases



                 ...
28th of September 2010, Pärnu, Estonia




                                     Intelligence Hierarchy

                  ...
28th of September 2010, Pärnu, Estonia


                               Experience Pyramid
                     – Factors ...
28th of September 2010, Pärnu, Estonia




                                 The Experience Pyramid




                   ...
28th of September 2010, Pärnu, Estonia



         …learn more?
     pal@hovestott.no
   twitter.com/hovestott
flickr.com/...
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EuroEco 2010 Paal Knutsson Medhus

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Ecotourism and Experience Economy - presentation by Paal Knutsson Medhus at EuroEco 2010 - European Ecotourism Conference 26.- 30 of September in Pärnu, Estonia

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EuroEco 2010 Paal Knutsson Medhus

  1. 1. 28th of September 2010, Pärnu, Estonia Pål K. Medhus (NO) Certified Pine & Gilmore Experience Economy Expert #52 LEO Expert of the year 2008 & 2009 Certified Ecotourism Company 2008 Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  2. 2. 28th of September 2010, Pärnu, Estonia Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  3. 3. 28th of September 2010, Pärnu, Estonia What is the difference between a service and an experience? Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  4. 4. 28th of September 2010, Pärnu, Estonia Pine & Gilmore`s: Experience Economy Part I: Progression of Economic Value Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  5. 5. 28th of September 2010, Pärnu, Estonia Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  6. 6. 28th of September 2010, Pärnu, Estonia Progression of Economic Value Experiences MemorableEconomy Experience events Stage Services Intangible activities Serivce Economy Deliver Goods Tangible things Industrial Economy Make Commodities Natural stuff Agrarian Economy Extract Pine & Gilmore 1999 Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  7. 7. 28th of September 2010, Pärnu, Estonia Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  8. 8. 28th of September 2010, Pärnu, Estonia Progression of Economic Value Transformations Customization Guide Experiences Customization Stage Commoditization Services Customization Deliver Goods Commoditization Make Commodities Commoditization Extract Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  9. 9. 28th of September 2010, Pärnu, Estonia Progression of Economic Value Experiences Services Goods Commodities ? Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  10. 10. 28th of September 2010, Pärnu, Estonia Economic Changes Economic Business Consumer output imperative sensibility Experience Render Authenticity Service Improve Quality Good Control Costs Commodity Supply Availability © 2002 Strategic Horizons LLP Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  11. 11. 28th of September 2010, Pärnu, Estonia Four Experiential Realms Absorption Entertainment Educational Passive Active Esthetic Escapist Immersion Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  12. 12. 28th of September 2010, Pärnu, Estonia Four Experiential Realms Absorption What can be done to make the experience more fun and Educational enjoyable? Passive Active Esthetic Escapist Immersion Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  13. 13. 28th of September 2010, Pärnu, Estonia Four Experiential Realms Absorption What can be done to What do you want make the experience guests to learn from more fun and exploring new enjoyable? activities? Passive Active Esthetic Escapist Immersion Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  14. 14. 28th of September 2010, Pärnu, Estonia Four Experiential Realms Absorption What can be done to What do you want make the experience guests to learn from more fun and exploring new enjoyable? activities? Passive Active How can you transport Esthetic guests from one sense of reality to another? Immersion Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  15. 15. 28th of September 2010, Pärnu, Estonia Four Experiential Realms Absorption ENJOY? LEARN? What can be done to What do you want make the experience guests to learn from more fun and exploring new enjoyable? activities? Passive Active What can be done to How can you transport make guests want to guests from one sense hang out and just of reality to another? be? BE? Immersion GO? Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  16. 16. 28th of September 2010, Pärnu, Estonia Four Quintessential Elements Lift Absorption Lesson Entertainment Educational Passive Active Esthetic Escapist Lounging Immersion Locale Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  17. 17. 28th of September 2010, Pärnu, Estonia Achieving Aspirations From __________ to __________ Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  18. 18. 28th of September 2010, Pärnu, Estonia Transformation Phases Diagnosis Experience(s) Follow through Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  19. 19. 28th of September 2010, Pärnu, Estonia Intelligence Hierarchy Transformation Wisdom Experiences Knowledge Services n Informatio Goods Data Comm oditie Noise s Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  20. 20. 28th of September 2010, Pärnu, Estonia Experience Pyramid – Factors Contributing to the Experience Examination from two perspectives: 1 ) Meaningfulness criteria • product elements • factors contributing to the customer’s experience 2) Levels of experience • customer experiences • building an experience 1 2 Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  21. 21. 28th of September 2010, Pärnu, Estonia The Experience Pyramid LEO Finland, Sanna Tarsannen Certified Experience Economy Pål Knutsson Medhus, Høve Støtt as Pine & Gilmore Expert #52 www.hovestott.no
  22. 22. 28th of September 2010, Pärnu, Estonia …learn more? pal@hovestott.no twitter.com/hovestott flickr.com/medhusguten wordpress: medhusguten Phone: +47 97 53 43 33 Facebook: Pål K. Medhus www.hovestott.no
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