EuroEco 2010 Andrei Blumer

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EuroEco 2010 Andrei Blumer

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EuroEco 2010 Andrei Blumer

  1. 1. Eco-Romania, integrating certification within destination management Andrei Blumer, Association of Ecotourism in Romania 02.10.10
  2. 2. POSITIONING ECOTOURISM CONCEPT Nature tourism Ecotourism Rural Sustainable tourism tourism (Agroturism) City tourism Beach tourism 02.10.10
  3. 3. ECOTOURISM COMPONENTS • Contribute to nature conservation • Integrate interpretation and learning experiences • Integrate responsible behavior of tourists, host destination and developers • Minimising environmental impact • Working towards local ownership and local capacity for development • Based on local small scale • Contribute to the welfare of local population from rural areas in (the surrounding of) nature (protected) areas Adapted from Oliver Hillel ,UNO, 2002 02.10.10
  4. 4. Voluntary Certification Systems • Local voluntary initiatives; • There are already international recognised criteria framework; Global Sustainable Tourism Criteria (GSTC) European Ecotourism Labeling Standards(Eco-Destinet Project) Nature’ Best Eco-Romania
  5. 5. Four main directions for AER Strategies & Marketing Product development Certification Public awareness and media 02.10.10
  6. 6. Eco-Romania principles 1. Sustainable management of company; 1. Focus on natural areas; 2. Nature interpretation and education; 3. Environment sustainability; 4. Nature conservation contribution; 5. Contribution to development of local communities; 6. Sensitive towards local culture 02.10.10
  7. 7. Retezat PAN Park Destination – Eco-Romania Network Retezat NP Region – PAN Park certified – a network of certified local products
  8. 8. Calimani NP – Tara Dornelor Destination – Eco-Romania Network Four season ecotourism destination: •Experience and activity zoning concept; •Network: Accommodations & Tours: hiking, horseback riding, rafting, mountain biking, wildlife tracking; •Eco-Romania certified businesses in combination with the local label (brand); •Branding and domestic and 02.10.10 international marketing.
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  17. 17. Promoted (Eco)Destinations by AER 02.10.10
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  20. 20. Eco-Romania Certification • 30 businesses certified (accommodation & tours); • Eco-Romania is more than a certification system: it is a guiding process; • Certification is integrated into marketing, product development, public awareness and capacity building. Certification is part of a destination development. 02.10.10
  21. 21. Our Vision To develop a strong network of ecotourism destinations in Carpathians and Danube Delta. 02.10.10
  22. 22. Thank you for attention! www.eco-romania.ro 02.10.10

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